Every year, Forbes Magazine releases its “30 Under 30” 2022 list, which features trailblazers that cut across all industries and span from the United States of America down to Africa. The list highlights revolutionaries and innovators who are changing the world in the areas of media, art & style, food & drink, education, science, music, sports, healthcare, and a number of other industries.
To compile this year’s list, Forbes writers and editors evaluated more than 12,000 candidates on factors including funding, revenue, social impact, inventiveness, and potential. The 600 who made the cut are both an inspiration and a challenge to conventional wisdom.
Below is the list of Africans and people of African descent who are doing extraordinary things in the world:
Art & Style
Nigerian-Canadian creative director Josef Adamu made headlines with his live photography exhibition ”The Hair Appointment” in 2018, which celebrated Black braiding salons. It was viewed more than one million times and earned praise from Ava Duvernay, Tracee Ellis Ross, Vogue, Essence, and more. Since then, he’s spearheaded Nike’s Yardrunners campaign, which celebrates HBCUs, and produced shows alongside Kevin Durant and Tina Knowles.
Josef Adamu (29, Founder, Sunday School Creative)
Flo Ngala (27, Photographer)
A daughter of Cameroonian and Nigerian immigrants, Harlem-based photographer Flo Ngala was already working with Cardi B and Gucci Mane when she landed her first New York Times cover in 2019. This year, she made history as the first Black woman hired by Vogue to shoot the Met Gala.
Hollywood & Entertainment
Ayo Edebiri (27, Actor)
Only a few years ago, Edebiri was torn between a career in education or showbiz, studying to be a teacher at NYU and interning with improv group Upright Citizens Brigade. Comedy won. In 2019 she appeared on Comedy Central’s stand-up series “Up Next,” but it was her scene-stealing performance as an ambitious chef in 2022’s comedy-drama series “The Bear” that won praise from fans and critics. Says Edebiri: “Even if you’re at the highest level in your field, in the arts you’re always a freelancer. You’re always trying to make your own lane and your own path.” New projects include starring in the film “Bottoms,” a queer comedy set to release in 2023.
Eni Akintade (28, Motion Picture Literary Agent, United Talent Agency)
Eni Akintade is a motion picture literary agent at UTA representing Ziwe Fumudoh, Malala Yousafzai, Lili Reinhart, and others. Her recent deals include Adamma and Adanne Ebo’s film debut ‘Honk For Jesus, Save Your Soul’ to Focus Features and Jordan Peele’s Monkeypaw Productions (a high seven-figure deal following its Sundance premiere). She’s also behind ‘Secret Daughter,’ based on the New York Times bestseller, which Priyanka Chopra Jonas will produce for Amazon Studios.
Retail & Ecommerce
Kimiloluwa Fafowora (26, Founder of Gander)
As a Harvard undergrad, Kimiloluwa Fafowora helped the admissions office recruit more diverse students. Now she runs Gander, which works with brands to display user-generated videos on their websites so shoppers can visualize products used by a variety of people in real life. The company has raised $4.2 million in funding from Harlem Capital, Crossbeam Venture Partners and others.
Selom Agbitor (26, Cofounder of Mad Rabbit)
When Oliver Zak (also a co-founder of Mad Rabbit) couldn’t find good skincare products for his tattoos — petroleum jelly just didn’t cut it — he decided to start Mad Rabbit with college classmate Selom Agbitor. The company sells products that numbs skin while getting a tattoo, and then brightens, preserves and soothes inked skin afterwards. Mad Rabbit has raised $7 million in funding from billionaire Mark Cuban and others, and revenue is expected to top $16 million in 2022.
Healthcare
TJ Ademiluyi (27, Cofounder of Alaffia Health)
In the US, around $300 billion is lost to medical fraud every year, so TJ Ademiluyi cofounded Alaffia Health, which uses AI to protect patients from erroneous medical bills. The company currently has over 300,000 members and $6.6 million in funding. The company claims it’s on track to save its customers $15 million by the end of the year.
Sports
Arike Ogunbowale (25, Guard, Dallas Wings)
Nigerian-American basketballer, Arike Ogunbowale hit two of college basketball’s most iconic shots ever while at Notre Dame in 2018 and has gone on to become a WNBA scoring champion, in 2020, and a two-time All-Star. She is a founding member of LeBron James’ “More Than a Vote” initiative and is an investor in media startup Just Women’s Sports.
Marketing & Advertising
Chidera Ufondu (29, Creative Lead for Brand Partnerships, Netflix)
Chidera Ufondu oversees creative for Netflix’s brand partnerships, which have included working with brands on campaigns for the streaming service’s releases of Bridgerton, Stranger Things and Emily in Paris. Ufondu’s goals also entail partnerships for Netflix’s diverse projects and titles. The company has partnered with brands like Mielle, a Black haircare company, as a result.
Social Media
Elsa Majimbo (21, Comedian)
After growing up in Kenya and becoming one of her first family members to go to college, Elsa Majimbo dropped out to pursue comedy. She found fame as a comedian during the pandemic, building large audiences on TikTok and Instagram by posting parodies of quarantine and indulgent, lazy life. The 21-year-old, who now has some 4 million followers on social media, has scored partnerships with Valentino, Beats By Dre and Bumble and won an E! People’s Choice Award and YouTube Streamy. Majimbo was ranked No. 49 on the inaugural Forbes Top Creators List in 2022.
Social Impact
Pelkins Ajanoh (28, Cofounder, CassVita)
CassVita has invented patent-pending biotechnology for increasing the shelf life of woody shrub cassava, primarily cultivated in tropical and subtropical regions, from 3 days to 18 months. Thereby, CassVita has raised the incomes of over 1,000 smallholder farmers by as much as 400% by minimizing post-harvest losses. Prior to founding the company, Cameroonian immigrant Ajanoh got his undergrad degree in mechanical engineering from MIT and a joint MS in Engineering/MBA from Harvard.
Olamide Oladeji is a big believer in the ability of technology to bridge divides in economic development and ultimately, end poverty. That’s why he and his two cofounders, Abuzar Royesh and Izunna Okonkwo, founded Pastel to provide offline-enabled software tools for small businesses. Pastel has helped over 120,000 small businesses around the world access software to manage their business, make payments and receive low-cost financing. They operate in 40 countries and have raised $6.1 million.
Enterprise Technology
David Iya & Joshua Nzewi (29, Cofounders of EZE)
Nigerian American best friends David Iya and Joshua Nzewi launched Eze in 2020 as a B2B wholesale marketplace for used smartphones and other electronics. The startup validates the quality of products for buyers, countering the common issue of fraud in used electronics. Eze has been used in 10 countries and is on track to make $2.3 million in 2022.
A first-generation immigrant from Nigeria, Valentine Nwachukwu started programming at the age of 12 when his dad decided to teach him C++ instead of buying him a PlayStation 2. He started Zaden in 2020, a combination of his prior experiences working in the defence sector and at Amazon as a program manager. The bootstrapped, Alabama-based company helps defence firms to set up their software infrastructure more quickly. Thanks to customers like Boeing and Northrop Grumman, it made more than $2 million in revenue in 2022.
Food & Drink
Bethany Oyefeso & Oluwakolapo (Tobi) Smith (27 & 29, Cofounders of AllIDoIsCook)
Living in North Texas, the only access to Nigerian food that Oluwakolapo (Tobi) Smith had was a store 40 minutes away–a problem he says was felt by fellow Nigerian immigrants in the U.S. So in 2018, he dropped out of college to found direct-to-consumer Nigerian food and beverage box AllIDoIsCook, along with partner Bethany Oyefeso. Today, they’ve shipped over 10,000 boxes of their meat pies and stews to more than 3,000 customers and expect to generate nearly $1 million in revenue this year.
Education
Sefunmi Osinaike (27, Cofounder of Co.Lab)
Sefunmi Osinaike and Helen Huang cofounded and run Co.Lab, an online school that helps provide non-traditional tech talent with a space for learning by doing, collaboration, community and confidence-building. Co.Labs boasts a 95 per cent completion rate and has helped more than 550 people in 35 countries switch careers and land roles at Apple, Google, Amazon and more.
Chinemelu Okafor (29, Founder, The Research in Color Foundation)
A Harvard PhD candidate of Nigerian descent, Chinemelu Okafor founded and runs the Research In Color Foundation. The nonprofit supports and propels aspiring economists of color–and therefore, more inclusive economic policy. Since 2019, 74 diverse scholars have benefited through financial assistance and mentor-mentee pairings in partnership with the Federal Reserve, World Bank and more.
Finance
Ham Serunjogi (28, Cofounder, Chipper Cash)
Five million-plus customers use Chipper Cash to zip money among seven nations including Uganda, South Africa, Nigeria, the U.K. and the U.S. Customers can pay bills, as well as trade stocks and crypto. Raised in Uganda, Serunjogi was a junior Olympic swimmer before attending Iowa’s Grinnell College, where he met his Ghanaian cofounder, Maijid Moujaled. “We had seen firsthand how difficult it was to send money from one country to another within Africa,” Serunjogi says. In 2021, San Francisco-based Chipper made more than $75 million in revenue, mostly from foreign-exchange fees. The pair launched it in 2018 and have raised $300 million, hitting a peak valuation of $2.2 billion in November 2021.
As Vice President in the Energy practice of $82 billion private equity firm Warburg Pincus, N’Komba focuses on investing in technologies to create a more sustainable future. He leads the firm’s investments in environmentally transformative and economically sustainable businesses that offer decarbonization solutions without taxing a “green premium” to investors. As the most senior Black investment professional at Warburg Pincus, N’Komba champions increased representation internally and across the industry, serving on the firm’s Diversity Equity & Inclusion Council.
Games
Oyin Egbuson (27, Marketing Manager, Epic Games)
Oyin Egbuson is one of the youngest members of the “Fortnite” marketing team, and was the first black female. She focuses on sports, music and fashion collaborations, bringing the first female athlete (Naomi Osaka), Asian American athlete (Chloe Kim) and the first Latina and member of the LGBTQIA+ community (Chica) into the game. She’s worked on other collaborations with Lebron James, Jordan brand, and J Balvin, and develops the marketing strategy to bring these collaborations to market. Previously she worked as a marketing manager at Microsoft on the “Minecraft” team and Xbox, where she restructured the content creation program and increased their viewership.
Matthew Musey (22, Associate Narrative Designer, Sledgehammer Games)
Matthew Musey is the first African-American narrative designer at any of Activision’s studios, and one of the youngest people ever to get a writers credit on a AAA game. He was admitted into the Writers Guild of America West at the age of 21 for his work on “Call of Duty: Vanguard.” Musey is also developing his own multimedia company STMT Media, a collection of story series focused on uplifting women, minority, & international voices in multimedia.
It’s a banner year for Nigerian music at the 2024 BET Awards. The nominations list is brimming with talented Nigerian artists. Leading the pack is rising star Ayra Starr. She racked up three nominations, running for Best New Artist, Best African Act, and Best HER for her smash hit “Comma.”
Burna Boy grabbed nominations in both the Best R&B/Pop Act and Best Hip Hop Act categories. Tems, another powerhouse vocalist, is a double nominee as well. Thanks to her work as a director for “Best Video Director” and her gospel-infused track “Me & U” in the “Best Gospel/Inspirational Song” category.
Also, collaborations are also being celebrated. Davido and Lojay earned a joint nomination for the Viewers Choice Award for their appearance on Chris Brown’s song “Sensational.” Fresh faces are getting their due too. Asake landed a nomination for Best International Act. Seyi Vibez got the nod for Viewers Choice Best International New Act.
This abundance of Nigerian nominees is a proof to the global impact of the country’s music industry. Be sure to tune in to the 2024 BET Awards to see who takes home the coveted trophies!
See full list of 2024 BET Awards nominations below:
Album of the year
Chris Brown – ’11:11′
Gunna – ‘A Gift & A Curse’
21 Savage – ‘American Dream’
Usher – ‘Coming Home’
Drake – ‘For All the Dogs (Scary Hours Edition)’
Victoria Monét – ‘Jaguar II’
Killer Mike – ‘Michael’
Nicki Minaj – ‘Pink Friday 2’
Best female R&B/pop artist
Beyoncé
Coco Jones
Doja Cat
H.E.R.
Muni Long
SZA
Tyla
Victoria Monét
Best male R&B/pop artist
Brent Faiyaz
Bryson Tiller
Burna Boy
Chris Brown
Drake
Fridayy
October London
Usher
Best group
¥$, Ye, Ty Dolla $ign
2 Chainz & Lil Wayne
41
Blxst & Bino Rideaux
City Girls
Flo
Maverick City Music
Wanmor
Best collaboration
Lil Durk feat. J. Cole – ‘All My Life’
Beyoncé feat. Kendrick Lamar, –‘America Has a Problem (Remix)’
Afrobeat music star Davido shut down rumours online that he fired his longtime lawyer, Bobo Ajudua, over missing money.
Davido himself took to his Instagram story on Thursday, May 16th, 2024, to clear the air. He confirmed that he and Ajudua are no longer working together but insisted there was no embezzlement involved. He urged people to ignore the rumours.
He said, “That was not the case at all! We are still very good friends! In business, things evolve and change all the time! Please disregard this narrative!”
Davido’s explanation sparked a flurry of responses from his fans on Instagram. People got talking!
A user commented, “In other words, bobo is not his lawyer anymore, I love how he cleared the air. In their words, they’re just good friends now,” and another fan expressed his approval, saying, “A wise man! Kept his house in order before killjoys push a narrative that isn’t true, thereby ruining what they have left in the relationship.”
“Davido don suffer for una hand una go just Dey carry fake rumours,” said a displeased fan. Another fan commented, “In other words, that’s not his lawyer anymore…”
Before Davido set the record straight, there were rumours swirling online. People were saying he fired his lawyer, Bobo Ajudua, while they were both in Dubai. The reason? Allegedly, Ajudua only gave back $30,000 out of a much larger sum of money, $400,000, that was entrusted to him.
The false report read, in part,
“According to sources, he fired the lawyer in Dubai and told him to go his way…Out of the $400K with Mr Lawyer, he allegedly returned only $30K and alleged that he settled some bills and paid for tickets…..Ticket? PLEASE!”
Ruby Akubueze, a Nollywood actress, aspires to be part of any Marvel Studios project under Disney Entertainment. She gained recognition for her role as Frances in the television series MTV Shuga. It explores the experiences of young individuals dealing with love, desire, and the complexities of maturing.
In an interview, Akubueze expressed her ambition to work on an international platform, particularly mentioning her desire to join a Marvel series. “I’ll pick any Marvel series; I have always wanted to be on a Marvel project,” she said.
Ruby Akubueze is well-known for portraying Oby in the 2023 Netflix film, Ijogbon.
Kunle Afolayan directed the movie. The movie revolves around four teenagers who stumble upon a bag of diamonds, leading to unexpected consequences. Akubueze described her role in Ijogbon as the most challenging one she has encountered in her acting career.
“It was a lot emotionally, physically, and given the time of the year we were filming, it was challenging because the sun was always scorching and we were always filming outdoors.
“We had like a few scenes indoors, and every day you wake up, we are filming outside and next thing is you would hear the director say, ‘Oh, so you guys are going to start running from here to here,’ and I am like ‘Oh my gosh, again!’
“Like we were always running, it was challenging but it was the most fun I had,” she said.
The 26-year-old talked about the actresses who influenced her decision to become an actress. She said that she admires both Nigerian actress Ireti Doyle and American actress Angelina Jolie.
“In the Nigerian space, I will say Ireti Doyle. I watched her growing up in Fuji House of Commotion, and she was like a family fav and there is Angela Jolie in the foreign space,” she said.