Empowering everyday experiences, from barrier-free communication to awe-inspiring creativity to the power for even more possibilities, Galaxy AI transforms the iconic S series for the future.

Samsung Electronics Co., Ltd. has unveiled the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, unleashing new mobile experiences with Galaxy AI. Galaxy S series leads the way into a new era that will forever change how mobile devices empower users. 

AI amplifies nearly every experience on Galaxy S24 series, from enabling barrier-free communication with intelligent text and call translations, to maximizing creative freedom with Galaxy’s ProVisual Engine, to setting a new standard for search that will change how Galaxy users discover the world around them. 

“The Galaxy S24 series transforms our connection with the world and ignites the next decade of mobile innovation,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open new possibilities.”    

Make Everyday Experiences Epic

Galaxy AI introduces meaningful intelligence aimed at enhancing every part of life, especially the phone’s most fundamental role: communication. When you need to defy language barriers, Galaxy S24 makes it easier than ever.

Chat with another student or colleague from abroad. Book a reservation while on vacation in another country. It’s all possible with Live Translate, two-way, real-time voice and text translations of phone calls within the native app. No third-party apps are required, and on-device AI keeps conversations completely private. 

With Interpreter, live conversations can be instantly translated on a split-screen view so people standing opposite each other can read a text transcription of what the other person has said. It even works without cellular data or Wi-Fi. 

According to Sung-won Jung, the CEO, Samsung Electronics West Africa, said that for messages and other apps, Chat Assist can help perfect conversational tones to ensure communication sounds as it was intended: like a polite message to a coworker or a short and catchy phrase for a social media caption. 

“AI built into Samsung Keyboard can also translate messages in real-time in 13 languages. In the car, Android Aut will automatically summarize incoming messages and suggest relevant replies and actions, like sending someone your ETA, so you can stay connected while staying focused on the road.

“Organization also gets a big boost with Note Assist in Samsung Notes, featuring AI-generated summaries, template creation that streamlines notes with pre-made formats, and cover creation to make notes easy to spot with a brief preview. For voice recordings, even when there are multiple speakers, Transcript Assist uses AI and Speech-to-Text technology to transcribe, summarize and even translate recordings”, he said.

Communication isn’t the only way Galaxy S24 series takes the fundamental benefits of the phone into the future, added Stephen Okwara, product manager, MX Division, Samsung Electronics West Africa.

“Online search has transformed nearly every aspect of life. Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive, gesture-driven Circle to Search with Google. 

To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened new forms of discovery with a simple gesture. With a long press on the home button, users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. 

“Seeing a beautiful landmark in the background of a friend’s social media post or a surprising fun fact on YouTube Shorts can quickly become an accurate search to learn more – without having to leave that app”, he added. 

Unleash Creativity to Discover the World in New Ways

Galaxy S24 series’s ProVisual Engine is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom every step of the way, from setting up a shot all the way to sharing it on social. Gone are shaky, pixelated images taken from far away. 

“Galaxy S24 Ultra’s Quad Tele System, with new 5x optical zoom lens, works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x magnification thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in. Capture more light in dim conditions with Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, which is 60% bigger compared to the previous model. 

Blur is reduced on Galaxy S24 Ultra with wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation. When recording videos, both front and rear cameras are equipped with Dedicated ISP Block for noise reduction, and Galaxy S24 analyzes gyro information to distinguish between the filmer’s movement and the subjects. This allows more effective noise removal and clear videos in the dark, even from far away.

After great shots are captured, innovative Galaxy AI editing tools enable simple edits like erase, re-compose, and remaster. For easier and more efficient optimizations, Edit Suggestion uses Galaxy AI to suggest perfectly suitable tweaks for each photo. To give users even more creative control and freedom, Generative Edit can fill in parts of an image background with generative AI. 

Joy Tim-Ayoola, Head of Mobile Division, Samsung West Africa, said that Galaxy S24 is also the first Galaxy S series to be designed with recycled steel and Thermoplastic Polyurethane (TPU). 

“Galaxy S24 Ultra features a minimum of 40% recycled steel in the speakers, and it includes a minimum of 10% pre-consumer recycled TPU in the side and volume keys. Additionally, every Galaxy S24 comes in a packaging box made from 100% recycled paper material”, she said. 

According to Chika Nnadozie, Head of Marketing, Samsung West Africa, as a customer-centric brand who understands the realities of the Nigerian audience, Samsung has rolled out Trade-in and Flexpay (pay small-small) options for Galaxy S24 series. Customers can also Pre-order the devices from the 17th of January to the 12th of February to get amazing benefits worth up to N500,000.

Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame, enhancing device durability and longevity. 

L-r: Nathan Lee, Business Manager, MX Division; Chika Nnadozie, Head of marketing, Samsung West Africa; Sung-won Jung, the CEO, Samsung West Africa; Joy Tim-Ayoola, Head of Group, MX Division, and Steven Okwara, Product Manager, MX Division during unveiling of Galaxy S24 series in Nigeria.

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