The creative force behind Nigeria Day at the Essence Film Festival, Toyosi Etim Effiong, takes centre stage as the cover star of the most recent TW Magazine issue, a lifestyle magazine for today’s woman. This cover story’s comprehensive exploration of her remarkable journey also provides a look into her forward-thinking approach to the Essence Film Festival.

Readers will be treated to a fascinating look at Toyosi Etim Effiong’s life and work within the pages of this piece. As she lays open her incredible journey for everyone to see, which has unquestionably been distinguished by passion, determination, and creativity. Her journey in the industry, from her early days to her current role as a significant force reshaping the cultural landscape, acts as an example to aspiring artists and dreamers.

However, within the pages of this feature, Toyosi Etim Effiong opens up about her remarkable transformation, recounting her bold decision to step away from the confines of a 9-5 job as an internal auditor. Her shift from the corporate world to the vibrant realm of the entertainment industry is proof of her unwavering passion for storytelling and creative expression.

Furthermore, Toyosi’s pioneering efforts in taking Nollywood to Hollywood are highlighted as a groundbreaking milestone. She serves as a trailblazer in fostering collaborations between Nigerian cinema and the international film industry, setting the stage for more significant and impactful partnerships in the future, she speaks about that and more with TW Magazine exclusively.

Through her candid insights and experiences, Toyosi’s story becomes an inspiration to those who dare to chase their dreams and follow their passions, even when it means forging a new and uncharted path. Her experience exemplifies the resilience and determination it takes to transform a vision into a reality.

In essence, this cover story encapsulates Toyosi Etim Effiong’s steadfast dedication to storytelling, her courage to embrace change, and her pivotal role in bridging the gap between Nollywood and Hollywood. Her story serves as a source of hope and encouragement for individuals aspiring to make bold career transitions and pursue their creative ambitions on a global scale.

Toyosi Etim-Effiong is a vibrant media entrepreneur with a profound passion for telling African stories to a worldwide audience. Her strategic media solutions business, That Good Media, emits a sense of illumination and offers clarity to people and organisations. Additionally, Toyosi is the Most Influential People of African Descent (MIPAD), Global Director of Content, which is a crucial position. Her wide background includes work in radio, television, film, and digital publishing, among other media outlets.

Previously, she held the position of Chief Operating Officer for Folio Nigeria, a digital publishing platform powered by CNN, as well as Times Multimedia, an associated creative agency. During her tenure at Folio, Toyosi led the production of numerous short-form content pieces for the organization. Her impressive producer portfolio boasts projects such as “The Gist,” a flagship show on Sahara TV; “As Toyo Sees,” which aired across 50 African countries on Africa Magic; “Life Lessons with Betty Irabor” from Linda Ikeji Studios; “Shop Talk” hosted by Adeolu Adefarasin; and “iRecognize Talent,” a brief talk-show highlighting emerging talents in the entertainment industry.

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