BUSINESS

7 Marketing Limitations Of WhatsApp Channels

Published

1 year ago

September 26, 2023

7 Marketing Limitations Of WhatsApp Channels | Fab.ng

WhatsApp Channels have left many users dissatisfied as some of these users are experiencing frustration with the new feature. It appears that the feature could be more disappointing for marketing and branding purposes.

WhatsApp Channels represent a new avenue for both private users and businesses to send out broadcasts. Importantly, this feature provides companies with an innovative tool for leveraging WhatsApp as a platform for marketing and enhancing brand visibility and awareness.

WhatsApp Channels were officially introduced with a global rollout announcement on September 13, making them accessible in approximately 150 countries. However, some of the channel features might not be available to all users immediately.

WhatsApp is gradually introducing the feature to its user base, and there’s an option to join a waitlist for individuals who wish to receive updates on when channels will become available to them. This gradual rollout allows WhatsApp to fine-tune and optimize the feature’s performance while ensuring a smooth user experience for everyone.

WhatsApp Channels are a great way for businesses to send messages to a lot of customers at once. This makes it easier and cheaper for businesses to communicate with their customers, and it also helps them reach a wider audience.

Businesses can use WhatsApp Channels to share important information with their customers, such as news about their products or services, special offers, and company announcements. This direct communication can help businesses build stronger relationships with their customers and make them more likely to buy from them again.

Can we create channels in WhatsApp?

Yes! To distinguish your channel and make it more distinctive, you can incorporate an image either from your phone or the internet to serve as a channel icon. Once you’ve completed this step, simply click “Create channel,” and you’re good to go. If you prefer to create a WhatsApp Channel, you can begin by opening the WhatsApp app on your mobile device and navigating to the Updates tab.

How do I create channels on WhatsApp?

To create a WhatsApp Channel:

Open your WhatsApp app and navigate to the “Updates” tab.
Look for the plus (+) sign located opposite to Channels and tap on it.
Select “Create Channel” to initiate the setup process.
Click on “Continue” and proceed by following the on-screen prompts provided by WhatsApp.
You will be prompted to add a name for your channel. This name can be changed at any time according to your preferences.

The availability of WhatsApp Channels and the specific steps involved in creating a channel may vary depending on your location and the version of the WhatsApp app you are using.

Be sure to refer to official WhatsApp documentation and guidelines for the most accurate and up-to-date instructions on creating and managing WhatsApp Channels.

How do WhatsApp Channels work?

They work similar to Telegram channels, allowing users to follow influencers, creators, and companies to receive their latest updates. These channels are housed in a separate tab. You can find them alongside status updates, providing a different space for following and staying updated with your chosen channels.

This separation makes it easier to manage and engage with the content from these influencers, creators, and companies without cluttering your primary chat interface.

What are the limitations of WhatsApp Channels?

Despite all the new news about WhatsApp Channels, they still have their limitations as they are not designed to function like alpha. See some of its limitations below:

1. Security and data privacy concerns:

WhatsApp Channels do not provide end-to-end encryption, which may raise data privacy and security concerns for businesses.

It is crucial to ensure compliance with local data regulations when using channels for business purposes.

2. Reduced message visibility:

The Channels have lower visibility compared to regular chat conversations. Users must either enable push notifications to receive updates or actively visit the “Updates” tab to access messages from channels.

Messages are displayed in chronological order, meaning older messages may not be immediately visible if users have received numerous updates.

Adding to the above, is that you have to wait to be authorized as a channel visible for search after creating the channels.

3. No automation features:

These channels lack automation features such as chatbots or message templates that can be used to streamline and schedule campaigns. This absence of automation can limit the scalability and efficiency of marketing efforts.

4. Limited targeting and personalization:

WhatsApp Channels do not support message segmentation or personalization. Messages sent through channels are uniform and go out to all subscribers without any customization based on individual preferences or characteristics.

5. Lower performance metrics:

The WhatsApp interface has now changed and would cause many people who are trying to catch up with the app to totally loose interest.

The status updates that now looks like an Instagram story makes it even harder for people to scroll. this may cause many online business to receive less views nd thereby cause a decrease in market sales.

Due to the channel format resembling a crowded email newsletter inbox, achieving the same high open rates (around 95%) and click-through rates (about 35%) as regular WhatsApp broadcasts may be challenging.

The new format may result in lower performance metrics in general.

6. Absence of analytics:

Currently, there is no built-in mechanism to track the performance of broadcasts sent through WhatsApp Channels. Marketers cannot access insights or analytics to measure the effectiveness of their campaigns.

7. Minimal user engagement/interaction:

Interaction with subscribers on WhatsApp Channels is restricted. While you can broadcast messages as push notifications, recipients cannot engage with these messages by responding to them. They can only react to them which is not totally ideal as a feedback.

WhatsApp Channels may be suitable for sharing content and broad reach, particularly for companies and influencers. But, they may not fully support more advanced marketing use cases that require automation, personalization, insights, and robust security features.

Marketers should carefully assess their specific objectives and needs when considering WhatsApp Channels as part of their marketing strategy.

Related Topics:Business Content Marketing Marketing Online Marketing WhatsApp WhatsApp Channels WhatsApp Updates

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BUSINESS

5 Myths About The Job Market And Their Solutions

Published

2 weeks ago

December 8, 2024

Adaeze Okechi

5 Myths About The Job Market And Their Solutions | fab.ng

Myths about the job market can mislead job seekers and professionals navigating career transitions. Many individuals fall prey to outdated beliefs that no longer reflect the dynamic employment landscape.

Myths about the job market often include misconceptions about required qualifications, salary expectations, and career progression.

One prevalent myth suggests that a traditional four-year degree guarantees immediate employment when in reality, skills, adaptability, and networking play crucial roles.

Another widespread misconception is that changing careers is impossible after a certain age, which undermines the potential of experienced professionals seeking transformation.

Myths about the job market also perpetuate the idea that stability means staying in one role for decades. Modern career paths are increasingly non-linear, with professionals expecting to change jobs multiple times.

The solution lies in continuous learning, developing transferable skills, embracing technological advancements, and maintaining a flexible, growth-orientated mindset.

Myths about the job market can be debunked through proactive research, upskilling, and understanding emerging industry trends.

Let’s take a quick look at these myths and how to solve them below.

Myth 1: You Need a Four-Year Degree to Succeed

While a college degree can open doors, it’s not the only path to a fulfilling career. Many successful professionals have built thriving careers without a traditional degree.

Solution:

Skill-Based Learning: Focus on developing in-demand skills through online courses, boot camps, or certifications.
Networking: Build relationships with professionals in your desired field, regardless of their educational background.
Freelancing and Gig Work: Gain experience and build a portfolio through freelance projects.

Myth 2: The Job Market is Saturated

It’s true that competition can be fierce, but there are still plenty of opportunities for skilled individuals. The key is to identify niche markets and unique value propositions.

Solution:

Niche Down: Specialise in a specific area within your industry to stand out from the crowd.
Continuous Learning: Stay updated on industry trends and emerging technologies to remain competitive.
Personal Branding: Build a strong personal brand to attract potential employers and clients.

Myth 3: You Should Only Apply to Job Postings

While applying to job postings is a traditional approach, it’s not the only way to land a job. Proactive job hunting can yield better results.

Solution:

Networking: Connect with people in your industry and let them know you’re looking for opportunities.
Informational Interviews: Schedule informational interviews to learn about potential job openings and company culture.
Cold Emailing: Reach out to hiring managers directly to express your interest in a position.

Myth 4: You Should Stay in a Job You Hate

Staying in a job you despise can negatively impact your mental health and career progression. It’s essential to prioritise your well-being and seek new opportunities.

Solution:

Set Career Goals: Define your long-term career aspirations and create a plan to achieve them.
Upskill and Reskill: Invest in your professional development to enhance your job prospects.
Network Strategically: Build relationships with people who can help you find new opportunities.

Myth 5: The Job Market is Only for Young People

Age discrimination is a real issue, but it doesn’t mean older workers can’t find fulfilling careers. Experience and wisdom are valuable assets in the job market.

Solution:

Highlight Your Experience: Emphasise your skills and accomplishments, focusing on how they can benefit your potential employer.
Adapt to Change: Stay updated on technological advancements and industry trends.
Mentor Younger Professionals: Sharing your knowledge and experience can boost your credibility and open doors to new opportunities.

Remember, the job market is constantly evolving. By debunking these myths and taking proactive steps, you can increase your chances of finding a fulfilling career.

So, don’t let these misconceptions hold you back. Keep learning, keep networking, and keep believing in yourself.

Key takeaways:

Myths about the job market can hinder your job search.
A four-year degree is not always necessary to succeed.
Skill-based learning and networking can help you land a job.
The job market is not saturated, but you need to niche down and continuously learn.
Applying to job postings is not the only way to find a job.
You should not stay in a job you hate.
The job market is not only for young people.
Older workers can still find fulfilling careers by highlighting their experience and adapting to change.

By understanding these myths and implementing the suggested solutions, you can empower yourself to navigate the job market with confidence and achieve your career goals.

Check out more updates here.

BUSINESS

Master The Art Of Budgeting In Business With These 5 Tips

Published

2 weeks ago

December 2, 2024

Adaeze Okechi

Budgeting In Business With These 5 Tips | fab.ng

Effective budgeting in business is crucial for success. It ensures financial stability and drives strategic growth. Whether you’re a small startup or an established company, proper budgeting in business helps control costs and maximize profits.

Here are five essential tips to master the art of budgeting in business.

1. Set Clear Financial Goals

Every successful budget starts with clear goals. Define what you want to achieve financially. Are you aiming to reduce costs, increase revenue, or expand operations?

Set specific, measurable, and realistic targets. This step provides direction and helps prioritize spending.

Align goals with strategy:

Ensure your financial goals align with your overall business strategy. For instance, if growth is a priority, allocate more resources to marketing and product development.

Budgeting in business becomes more effective when tied to clear objectives.

2. Track and Analyse Expenses

Understanding where your money goes is vital. Track all expenses, no matter how small. Categorise them into fixed (rent, salaries) and variable (utilities, supplies) costs.

Use accounting software to automate this process and reduce human error.

Review regularly:

Analyse your spending patterns monthly or quarterly. Identify areas where you can cut costs or optimise spending. Regular expense tracking ensures your budgeting in business stays accurate and adaptable.

Pro Tip:

Use historical data to forecast future expenses. This helps you prepare for seasonal fluctuations or unexpected costs. Knowing your spending trends enhances control over your finances.

3. Create a Realistic Cash Flow Forecast

Cash flow is the lifeblood of any business. A realistic forecast shows when money will enter and leave your business.

Include all income sources and expected expenses. This prediction helps you anticipate shortfalls and plan accordingly.

Why it matters:

A solid cash flow forecast prevents financial surprises. It ensures you have enough liquidity to cover day-to-day operations. Effective budgeting in business relies heavily on accurate cash flow management.

Example:

If you know a major expense is coming in a particular month, you can adjust spending in other areas. This proactive approach avoids cash shortages and keeps operations smooth.

4. Prioritise Essential Spending

Not all expenses are created equal. Identify which costs are essential for business operations and which are not.

Focus on spending that drives growth or maintains critical functions. Cut or postpone non-essential expenses during tight periods.

Evaluate ROI:

Assess the return on investment (ROI) for each expense. Prioritise high-ROI activities like marketing campaigns that generate leads or equipment upgrades that boost efficiency.

Budgeting in business becomes more impactful when resources are allocated wisely.

Key Areas to Prioritise:

Payroll and essential staffing
Marketing efforts with proven results
Product development
Maintenance of critical infrastructure

5. Monitor and Adjust Your Budget Regularly

A budget isn’t static; it’s a dynamic tool. Regular monitoring and adjustments are crucial. Compare actual performance against your budgeted figures.

Identify discrepancies and adjust as needed. This flexibility helps you respond to unexpected challenges or opportunities.

Stay proactive:

Review your budget monthly. If you’re consistently overspending in a certain area, investigate why. Maybe costs have increased, or perhaps there’s inefficiency.

Adjust your budget to reflect these changes. Continuous monitoring makes budgeting in business more resilient and accurate.

Use technology:

Leverage budgeting software to streamline this process. Many tools provide real-time updates and automated reports. This technology helps you make data-driven decisions quickly.

The Importance of Budgeting in Business

Effective budgeting ensures you allocate resources efficiently. It minimises financial risks and maximises profitability. Without a budget, businesses can easily overspend or miss opportunities.

Proper budgeting in business helps set clear financial priorities and keeps operations running smoothly.

Key Benefits:

Financial Control: Keeps track of income and expenses.
Strategic Planning: Aligns spending with business goals.
Risk Management: Prepares for unexpected challenges.
Performance Measurement: Helps assess financial health and progress.

Common Budgeting Mistakes to Avoid

Mastering budgeting requires avoiding common pitfalls. Here are a few mistakes to watch out for:

Underestimating Costs: Always factor in potential price increases or hidden fees.
Ignoring Cash Flow: Profit isn’t the same as cash flow. Ensure you have enough liquid assets.
Overestimating Revenue: Be conservative with income forecasts. Unrealistic expectations can lead to shortfalls.
Failing to Involve Teams: Include department heads in the budgeting process. They offer valuable insights and ensure buy-in.

Avoiding these mistakes strengthens your approach to budgeting in business and improves financial outcomes.

Implementing Budgeting Tools

Technology simplifies the budgeting process. Numerous tools help businesses create, track, and adjust budgets. Look for software that integrates with your accounting system. This integration saves time and ensures accuracy.

Top Features to Look For:

Real-time expense tracking
Customisable reports
Forecasting capabilities
Multi-user access for collaboration

Implementing these tools streamlines your budgeting in business and enhances decision-making.

Conclusion:

Mastering the art of budgeting in business isn’t just about numbers. It’s about setting clear goals, tracking expenses, forecasting cash flow, and continuously adjusting.

These five tips will help you build a strong, flexible budget that drives success. Stay proactive, use technology, and prioritize essential spending.

With effective budgeting, your business will thrive financially and strategically.

If you found this article helpful, consider reading more here.

BUSINESS

Top 7 Hidden Business Opportunities In Nigeria

Published

3 weeks ago

November 25, 2024

Adaeze Okechi

Business Opportunities In Nigeria | fab.ng

The economy in Nigeria presents abundant hidden business opportunities for savvy entrepreneurs. Business leaders can build sustainable ventures that generate significant profits by exploring these emerging sectors.

From renewable energy to agribusiness, various business opportunities in Nigeria await those willing to innovate. Entrepreneurs who invest in niche markets, such as waste management or digital services, can tap into unmet needs and create impactful solutions.

Understanding local challenges helps identify business opportunities in Nigeria that address critical issues like energy shortages and waste disposal.

For instance, affordable solar energy solutions can offer substantial returns while improving lives. Similarly, the growing demand for e-commerce and logistics presents fertile ground for digital entrepreneurs.

Strategic investments in the right sectors not only maximize profitability but also drive social and economic growth. By capitalizing on these hidden gems, entrepreneurs can turn potential into success stories.

Exploring and seizing business opportunities in Nigeria today ensures a strong foothold in tomorrow’s competitive market.

1. Renewable Energy Solutions

Nigeria faces frequent power outages, creating a demand for alternative energy sources. Investing in solar and wind energy solutions for homes and businesses presents a profitable opportunity.

Entrepreneurs can offer affordable solar panel installation, maintenance services, and off-grid power solutions. The sector benefits from government incentives and a growing push towards renewable energy adoption.

2. Waste Management and Recycling

With Nigeria’s rapid urbanization, waste management remains a significant challenge. Recycling businesses focused on plastics, paper, and metals can transform waste into valuable products.

Opportunities also exist in e-waste recycling and organic composting. Innovative waste collection and sorting services can address the country’s environmental needs while generating income.

3. Agribusiness Ventures

Nigeria’s agriculture sector offers diverse opportunities, from crop and livestock farming to food processing. High-demand crops like cassava, rice, and maize present profitable ventures.

Poultry and fish farming also show significant potential. Processing agricultural products, such as turning cassava into flour or palm oil into packaged goods, adds value and opens export opportunities.

4. E-commerce and Digital Services

Online shopping is booming in Nigeria, particularly in urban areas. Entrepreneurs can tap into niche markets like fashion, electronics, and groceries through specialized e-commerce platforms.

Logistics services, mobile payment integration, and customer education initiatives further enhance this sector. Digital marketing and affiliate marketing also offer lucrative avenues.

5. Health and Wellness Industry

The growing health-conscious population creates demand for fitness centres, organic foods, and wellness services. Establishing gyms, offering personalized training, and selling natural supplements can be highly profitable.

There is also a rising interest in alternative medicine and skincare products based on natural ingredients.

6. Real Estate Development

Nigeria’s real estate market thrives due to rapid urbanization. Affordable housing projects, commercial spaces, and hospitality services are in high demand.

Entrepreneurs can focus on developing residential properties or managing commercial facilities. Property management services for landlords and tenants are also valuable.

7. Educational and Skill Development Services

With a growing youth population, educational services are crucial. Opportunities exist in vocational training, online learning platforms, and tutoring services.

Training programs for high-demand skills like coding, digital marketing, and entrepreneurship can address skill gaps and attract a broad customer base.

These hidden opportunities offer promising avenues for entrepreneurs in Nigeria. By addressing existing challenges and leveraging emerging trends, businesses can thrive in this dynamic market.

Check out more articles on business here.