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5 Reasons Pre-loved Clothing Is The New Trend In Nigeria’s Inflated Economy

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5 Reasons Pre-loved Clothing Is The New Trend In Nigeria | Fab.ng

Preloved clothing—Okrika, or second hand, as it is fondly called by Nigerians—has come a long way. On a normal day in the open-air markets of Nigeria, you’ll find tonnes of struggling Nigerians huddled under shacks in search of preloved clothes that match their vibrance, energy, and day-to-day activities. 

Today, with inflation crippling the purchasing power of Nigerians, what used to be considered a last resort for those struggling to make ends meet has now evolved into a trendy and affordable fashion choice for the average Nigerian, and here are five reasons why.

1. Inflation Bites

NBS reported an inflation spike to 22.04% in March, up from 21.96% in February. With inflation rates soaring, the average Nigerian is now looking for ways to style themselves with quality and detail while saving money. Preloved clothing seems like a plausible solution for the masses and 

The number of people opting for ‘second-hand’ clothing has skyrocketed by a huge percentage. More Nigerians are starting to embrace the resourcefulness and style that pre-loved clothing offers.

2. Quality and Affordability

Fashion lovers, creatives, and even budding entrepreneurs are finding reasons to opt for preloved fashion in this inflated economy. Fast fashion has become more expensive and less durable.

The cut-and-join wears on the market lose their value after two or three uses and hardly ever fit unique and big body sizes.

Preloved clothing allows unique body types and young and vibrant minds to access quality garments at a fraction of the original price. This affordability factor has made preloved clothing popular for budget-conscious individuals.

3. Versatile and Unique Options.

Preloved clothing comes with many unique fashion tastes and styles. It gives any individual the opportunity to be different or creative. Fast fashion rarely helps one find an individual style, especially since it rides on the wings of trends.

With “second-hand” clothes, any individual can find their style while still prioritising comfort and other factors. Vintage, corporate, streetwear, or chick, any person can find the perfect clothes to match their style.

Cuteness Begins At Pre-Loved Kids Clothes In Maboneng - Joburg.co.za

4. Low impact on the environment.

Nigerians are more eco-conscious than they’re given credit for. It’s like there is an unspoken rule to pass down clothes to siblings, cousins, and other people when they no longer fit.

Hence, the average Nigerian is concerned about the longevity of clothes when purchasing them.

This subconscious rule goes a long way towards reducing textile waste. Preloved clothes are durable and can be easily repurposed. We can’t say the same for the new clothes on the market today.

5. Social media.

In a way, social media has changed the way preloved clothing is perceived. They’ve moved from being regarded as local and unclassy to “slaying on a budget.”

Today, owning a vintage pair of jeans or a cowl-neck top has become a badge of style and individuality.  Thrift influencers are showcasing their second-hand clothes, and thriftpreneurs are levelling the packaging game and curating unique combos for these clothes.

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Netizens are even creating content around it and teaching people how to style these second-hand clothes. This guy is a good example.  Creators are showing how they re-style and breathe new life into preloved clothes.

Styling and swapping tips and tricks are all over the net, and more people are starting to realise the economic and social advantages of preloved clothing. Social media is a marketplace for this thrift store, and people are hopping on the trend.

Preloved clothing is not just a trend; it’s an economical and cultural shift to something more affordable, versatile, and individual-friendly.

It’s a redefinition of what it means to be fashionable, creative, and comfortable. And since no one is certain that inflation will lessen over time, preloved clothing will be on trend for way longer than we think.

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BUSINESS

See The 4 Largest Textile Companies In The World Today

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See The 4 Largest Textile Companies In The World Today | Fab.ng

Which countries are the leading producers of textiles on a global scale? The global textile industry is a highly competitive marketplace, with several major players vying for market share. However, despite this intense competition, numerous prominent textile companies worldwide have established themselves as key forces within the industry.

These companies stand out not only as leaders in their field but also for their remarkable skill in crafting and delivering high-quality textiles and apparel to diverse customer groups.

Here are six of the largest textile companies across the globe:

1. Arvind

Arvind, a prominent textile company established in 1931, stands tall as one of the leading players in the world. Founded in Ahmedabad, India, it has become the flagship company of the Lalbhai Group. With its headquarters in Naroda, Gujarat, Arvind has expanded its reach far beyond its initial location.

Renowned for its exquisite fabrics and trendy styles, Arvind caters to a diverse range of needs, offering denim, jeans, shirting, and various other fashion essentials. Its influence extends beyond textiles, venturing into agriculture and engineering through its diverse subsidiaries.

Beyond its own brands like Flying Machine and Newport, Arvind has also secured licenses for various international brands like Arrow, Lee, Wrangler, and Cherokee. Arvind is a key player in the global fashion scene.

2. Dorothy Perkins

Dorothy Perkins is a globally recognized fashion company, renowned for its exquisite collection of branded clothing and fashion products. Their impressive range includes sleepwear products, lingerie, tights, and other attractive outfits.

The company has a reputation for consistently producing top-quality products, which has endeared them to many women across different classes and categories.

To enhance customer engagement, the UK-based fashion giant leverages social media platforms to keep in touch with its customers. They also have a user-friendly online shopping platform that caters to customers across the UK and beyond, with a reliable home delivery service. Dorothy Perkins is a household name in the fashion industry, and their exceptional services have earned them a place among the top fashion companies in the world.

3. Bonjay Dyeing

Established in 1879, Bonjay Dyeing is not only a prominent player in the Indian textile industry but also one of the world’s largest textile companies. Founded by the Bombay Presidency and currently under the ownership of the Whadia Group, this Indian flagship company has carved a unique niche for itself.

Bonjay Dyeing focuses on bringing beauty and style into homes through a vibrant array of colors and designs. Their extensive product line caters to the customization needs of various living spaces, including the living room, washroom, dining hall, and virtually every corner of the house. From blankets and curtains to comforters, bed sheets, linens, and more, Bonjay Dyeing offers a comprehensive selection to meet diverse customer preferences.

textile industry: India's textile industry faces tough times as consumers cut spending - The Economic Times

4. Canterbury of New Zealand

The sports clothing company, Canterbury of New Zealand, has enjoyed considerable popularity among sports fans since its inception in 1904. Embracing the powerful motto “Committed to the Same,” the company has established itself as a global leader in the fashion industry, offering a wide variety of products to customers with diverse needs.

Initially, the company focused its efforts on rugby apparel, utilizing sponsorships to reach a wider audience. However, Canterbury has since expanded its reach, sponsoring and supplying clothing for various sports beyond rugby. This includes partnerships with cricket teams across the globe, from Georgia to England.

5. Ashworth

Originally established in California, Ashworth, a prominent American clothing brand, initially focused on providing golf equipment and apparel for golfers. Later, they strategically expanded their product line to encompass both traditional and modern clothing options. The brand encompasses a wide range of items like t-shirts, sweaters, jackets, and more. This shift from solely offering golf-related products to a broader clothing selection has been instrumental in their growth and success.

Ashworth’s rise to prominence in the textile industry is not merely a stroke of luck. Through the guidance of various goal-oriented leaders and the implementation of effective strategies, the company has consistently adapted to and navigated the ever-changing market, solidifying its position as a leading brand.

6. Admiral Sportswear

Any discussion of the world’s leading textile companies wouldn’t be complete without acknowledging Admiral Sportswear, a prominent English brand with a rich history. Founded in 1914, Admiral initially focused on undergarments before transitioning to sportswear in 1944. Establishing itself within the football arena, the company proudly sponsored various teams. Over time, Admiral’s expertise expanded beyond football, encompassing diverse sports like cricket and beyond.

Through its dedication to producing high-quality and varied sportswear over the years, Admiral Sportswear has solidified its position as one of the world’s finest and most established textile companies. They’ve earned their well-deserved place among the industry’s leaders.

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FASHION

6 Quiet Luxury Fashion Colours To Try

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6 Quiet Luxury Fashion Colours To Try | fab.ng

Ever heard of Quiet Luxury Fashion Colours? The quiet luxe aesthetic has become incredibly popular in the fashion world, and its understated elegance has won over many enthusiasts. This conservative, yet undeniably classy style emphasises subtle sophistication over obvious displays of wealth. It’s the perfect way to make a refined, polished fashion statement.

Naturally, a key question lingers in the minds of fashionistas: “Which quiet luxury colours will truly elevate your look, making you feel expensive, sophisticated, and chic?”

While a variety of colours can be found in luxurious dresses, jumpsuits, and other elegant attire, quiet luxury fashion demands a more refined approach. To achieve this understated yet sophisticated look, focus on building a timeless wardrobe using a muted colour palette. This foundation will serve as the starting point for your low-key wealth aesthetic. If you’re unsure where to begin, keep scrolling to discover the six timeless and classy colours that will elevate your quiet luxury journey with effortless ease.

1. Black

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Black is a versatile colour that works effortlessly with any other shade, but more importantly, it projects an air of sophistication and timeless elegance. It’s a cornerstone of refined, understated style. Whether you wear a head-to-toe black outfit, accessorise with stylish black pieces, or blend it with other colours, black always makes a striking and classy statement.

2. White

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Imagine yourself dressed in a pristine white tuxedo or a flowing white jumpsuit. The image exudes elegance, sophistication, and a sense of understated luxury. White, as a neutral colour, complements virtually any other hue. Choosing a stylish white ensemble effortlessly transforms your look from simply chic to undeniably glamorous.

3. Cream

Cream, Men's Suits | M&S IE

This colour is a must-have addition to your wardrobe, particularly when you desire an effortlessly stylish look. Its classic simplicity and incredible versatility make it a fantastic choice if you’re seeking a colour that offers the same ease as white but with a bit more personality.

4. Charcoal Grey

Geneva Knitted Dress With Cashmere |

I recently saw a photo of a woman wearing a charcoal gray outfit, and I was captivated. The colour looked stunning against her skin, and the overall effect was both elegant and sophisticated. I immediately decided I needed to add some charcoal gray pieces to my wardrobe! If you’re looking for a polished and professional look, I highly recommend starting with a well-tailored charcoal gray blazer or a pair of pants.

5. Navy Blue

6. Chocolate Brown

Lydia Chocolate Brown Cowl Neck Satin Bridesmaid Dress | Birdy Grey

Chocolate brown is a seriously rich, chic, and classy color that always looks expensive. This gorgeous hue is a fantastic choice for monochromatic outfits, but it also works seamlessly with neutral shades or bold pops of color. Bottom line: chocolate brown is a fashion staple that always adds a stylish boost.

Just like a perfectly tailored outfit or a beautifully decorated room, these subtle and quiet luxury fashion colours speak volumes through their refined simplicity. They exude an air of class and sophistication, whispering elegance rather than shouting it. These quiet luxury colors truly embody the idea that less is often more. It’s a perfect reminder that subtlety can be just as powerful as a bold statement.

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FASHION

Grammy Winning Tyla Hits A Fashion Milestone

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Grammy Winning Tyla Hits A Fashion Milestone | Fab.ng

When South Africa’s rising pop star, Tyla, chooses her clothes, there are two essential qualities she looks for: the ability to allow her to dance freely and the ability to move comfortably.

While describing her personal style, the young and talented artist who brought us the hit song “Water” emphasized the importance of feeling comfortable. However, her definition of comfort does not extend to casual attire like sweatpants and jerseys, particularly when she is in the public eye.

Additionally, the rise of her online presence on TikTok, which now boasts over 7.2 million followers, has seen “comfortable” translate to performing her own dance routines in unique outfits like macramé tube tops and very short miniskirts.

Just weeks ago, “comfortable” meant a glamorous, seafoam green Versace gown shimmering with fishnet overlays—a dazzling costume fit for a modern Venus. Tyla wore this as she proudly accepted the first-ever Grammy for Best African Music Performance for her chart-topping R&B hit, “Water.” Today, “comfortable” has a whole new meaning: a stylish linen set as she dances effortlessly in Gap’s Spring 2024 campaign, marking her debut with a major global fashion brand.

The video showcases Tyla and a group of dancers performing Shay Latukolan’s energetic choreography to “Back On 74,” a catchy, genre-blending song by the British group Jungle, which has amassed over one billion views on TikTok.

Each dancer is adorned in comfortable and flowing pieces from Gap’s spring collection, crafted from breathable linen fabric. Tyla’s outfit features a stylish cropped top and relaxed-fit cargo pants, accented by a swaying chain-link belt. The video not only highlights the comfortable nature of the clothing but also demonstrates how it can convey confidence and a touch of elegance, making it perfect for both movement and style.

“I love marrying my music and the way I look, I feel like it goes hand in hand,” Tyla explains. “I see that also sonically with my album that’s coming out, and with the Gap campaign.”

As Tyla embarks on her first major tour and showcases her characteristic drive and ambition, the artist is infusing her on-stage style with even more personal expression.

A passionate supporter of South African designers, such as the talented LVMH Young Fashion Designer Prize winner Thebe Magugu, she proudly weaves elements of her heritage into her fashion choices.

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