On November 3 “Adire”, starring Kehinde Bankole in the lead role, is scheduled to have its theatrical debut in Nigerian theatres, marking an important turning point in the nation’s film industry. A young fashion entrepreneur who has changed from a prior life as a sex worker is the focus of the film, which is set in modern times but has a nostalgic, “vintage” Nigerian vibe. Her story explores the stress brought on by the collision of her adventurous past and the difficulties she is currently facing, which is made worse by the critical viewpoint of a clergyman’s wife.

Kehinde Bankole, Femi Branch, Tomi Ojo, Damilola Ogunsi, Kelechi Udegbe, Funlola Aofiyebi-Raimi, Ibrahim Chatta, Yemi Blaq, Yvonne Jegede, Lizzy Jay, Mike Afolarin, Onyinye Odokoro, Layi Wasabi, and Ifeanyi Kalu are among the film’s strong ensemble cast. On November 3rd, “Adire” will be released, and it is believed that it will perform well at the box office. The exploration of complex subjects in the movie and its stellar ensemble cast imply that it will make an important contribution to Nigeria’s film industry.

FilmOne Studios ‘Adire’ Private Screening

There was a private screening for the original drama feature “Adire,” which was made by FilmOne Studios. This exclusive screening served as a pre-release occasion, giving viewers a preview of the movie before its November 3rd official cinema release.

A private screening is often a special occasion where a small group of people or invitees, who may include business people, critics, or influencers, are given the chance to watch the movie beforehand. Such screenings serve to build interest and expectation for the film among a certain audience.

Before the movie is shown to the wider public, these private screenings frequently give the filmmakers the chance to get insightful comments, create an early buzz, and spread good word of mouth. People who attend such events might be encouraged to submit their opinions and reviews, which would add to the excitement and intrigue around the movie.

In the case of “Adire,” the private screening event was probably a crucial stage in its marketing and promotion, ensuring that it attracted interest and received a favourable response before its official cinema release on November 3. This tactic is frequently used in the film business to create excitement and a sense of exclusivity around a new picture.

About FilmOne Studios

FilmOne Studios is a well-known production business with its headquarters in Nigeria, known for crafting and delivering gripping tales that are deeply entrenched in African culture. FilmOne Studios is committed to creating material that appeals to both local and international audiences. FilmOne Studios is a member of the prestigious Filmhouse Group, a top media entertainment corporation with its headquarters in Lagos, Nigeria.

The studio is actively involved in the production of a wide range of popular, commercial films with both foreign and native language material. They have developed strategic alliances and relationships with foreign studios, production companies, sales representatives, and distributors, both locally and internationally.

Notably, FilmOne Entertainment, with a sizeable 75% market share as of 2022, holds the greatest portion of the West African theatrical distribution market. They have also established themselves as NETFLIX, the largest online TV network in the world’s principal source of African content. This notable partnership, which spans multiple titles and years, has been continuing strong since 2017.

In addition, FilmOne Entertainment has cultivated connections with additional significant foreign content consumers including Amazon and Showmax, particularly for streaming platforms. Additionally, they have agreements in place with more than 20 international airlines, guaranteeing that their material is seen by viewers all around the world. This thorough approach highlights their dedication to both the regional film business and the larger global media scene.

However, fans can’t wait and are really excited to see ‘Adire’ next month as this is FilmOne Studio’s first Original Feature film.

Watch the teaser below.

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