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7 Marketing Limitations Of WhatsApp Channels

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7 Marketing Limitations Of WhatsApp Channels | Fab.ng

WhatsApp Channels have left many users dissatisfied as some of these users are experiencing frustration with the new feature. It appears that the feature could be more disappointing for marketing and branding purposes.

WhatsApp Channels represent a new avenue for both private users and businesses to send out broadcasts. Importantly, this feature provides companies with an innovative tool for leveraging WhatsApp as a platform for marketing and enhancing brand visibility and awareness.

WhatsApp Channels were officially introduced with a global rollout announcement on September 13, making them accessible in approximately 150 countries. However, some of the channel features might not be available to all users immediately.

WhatsApp is gradually introducing the feature to its user base, and there’s an option to join a waitlist for individuals who wish to receive updates on when channels will become available to them. This gradual rollout allows WhatsApp to fine-tune and optimize the feature’s performance while ensuring a smooth user experience for everyone.

WhatsApp Channels are a great way for businesses to send messages to a lot of customers at once. This makes it easier and cheaper for businesses to communicate with their customers, and it also helps them reach a wider audience.

How to Use and Create WhatsApp Channel - Faqontech

Businesses can use WhatsApp Channels to share important information with their customers, such as news about their products or services, special offers, and company announcements. This direct communication can help businesses build stronger relationships with their customers and make them more likely to buy from them again.

Can we create channels in WhatsApp?

Yes! To distinguish your channel and make it more distinctive, you can incorporate an image either from your phone or the internet to serve as a channel icon. Once you’ve completed this step, simply click “Create channel,” and you’re good to go. If you prefer to create a WhatsApp Channel, you can begin by opening the WhatsApp app on your mobile device and navigating to the Updates tab.

How do I create channels on WhatsApp?

To create a WhatsApp Channel:

  • Open your WhatsApp app and navigate to the “Updates” tab.
  • Look for the plus (+) sign located opposite to Channels and tap on it.
  • Select “Create Channel” to initiate the setup process.
  • Click on “Continue” and proceed by following the on-screen prompts provided by WhatsApp.
  • You will be prompted to add a name for your channel. This name can be changed at any time according to your preferences.

The availability of WhatsApp Channels and the specific steps involved in creating a channel may vary depending on your location and the version of the WhatsApp app you are using.

Be sure to refer to official WhatsApp documentation and guidelines for the most accurate and up-to-date instructions on creating and managing WhatsApp Channels.

How do WhatsApp Channels work?

They work similar to Telegram channels, allowing users to follow influencers, creators, and companies to receive their latest updates. These channels are housed in a separate tab. You can find them alongside status updates, providing a different space for following and staying updated with your chosen channels.

This separation makes it easier to manage and engage with the content from these influencers, creators, and companies without cluttering your primary chat interface.

What are the limitations of WhatsApp Channels?

Despite all the new news about WhatsApp Channels, they still have their limitations as they are not designed to function like alpha. See some of its limitations below:

1. Security and data privacy concerns:

WhatsApp Channels do not provide end-to-end encryption, which may raise data privacy and security concerns for businesses.

It is crucial to ensure compliance with local data regulations when using channels for business purposes.

2. Reduced message visibility:

The Channels have lower visibility compared to regular chat conversations. Users must either enable push notifications to receive updates or actively visit the “Updates” tab to access messages from channels.

Get IOL news updates direct to your WhatsApp via Channels

Messages are displayed in chronological order, meaning older messages may not be immediately visible if users have received numerous updates.

Adding to the above, is that you have to wait to be authorized as a channel visible for search after creating the channels.

3. No automation features:

These channels lack automation features such as chatbots or message templates that can be used to streamline and schedule campaigns. This absence of automation can limit the scalability and efficiency of marketing efforts.

4. Limited targeting and personalization:

WhatsApp Channels do not support message segmentation or personalization. Messages sent through channels are uniform and go out to all subscribers without any customization based on individual preferences or characteristics.

5. Lower performance metrics:

The WhatsApp interface has now changed and would cause many people who are trying to catch up with the app to totally loose interest.

The status updates that now looks like an Instagram story makes it even harder for people to scroll. this may cause many online business to receive less views nd thereby cause a decrease in market sales.

Due to the channel format resembling a crowded email newsletter inbox, achieving the same high open rates (around 95%) and click-through rates (about 35%) as regular WhatsApp broadcasts may be challenging.

The new format may result in lower performance metrics in general.

6. Absence of analytics:

Currently, there is no built-in mechanism to track the performance of broadcasts sent through WhatsApp Channels. Marketers cannot access insights or analytics to measure the effectiveness of their campaigns.

7. Minimal user engagement/interaction:

Interaction with subscribers on WhatsApp Channels is restricted. While you can broadcast messages as push notifications, recipients cannot engage with these messages by responding to them. They can only react to them which is not totally ideal as a feedback.

WhatsApp Channels may be suitable for sharing content and broad reach, particularly for companies and influencers. But, they may not fully support more advanced marketing use cases that require automation, personalization, insights, and robust security features.

Marketers should carefully assess their specific objectives and needs when considering WhatsApp Channels as part of their marketing strategy.

BUSINESS

Employment Will Teach You These 10 Lessons

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Employment Will Teach You These Lessons | Fab.ng

Employment, or working for a living, can be a double-edged sword.

Sure, employment is a great way to achieve financial security and independence. It allows you to pay your bills, afford the things you need and want, and build a nest egg for the future. But let’s be honest, it also comes with challenges you might not expect when you’re first starting out.

Let’s explore these employment lessons below:

1. Startup costs can be a hurdle

You start a job to earn money, but you also need money upfront for things like professional work clothes, reliable transportation to get to and from work, and maybe even some basic office supplies. It can feel ironic that you invest your own money just to be able to make more money at your new job.

2. The Monday blues can hit hard

If you’re not passionate about your job and employment, Mondays can feel especially dreadful. It’s tough to be motivated and energised to tackle a long week of tasks you don’t enjoy, even if the work itself is relatively easy. This can affect your overall mood and productivity.

3. Making ends meet can be a constant juggling act

You work diligently every day, putting in your hours and effort. But depending on your employment salary, your paycheck might only come once a month.

This can make it challenging to budget effectively and ensure you have enough money to cover all your expenses throughout the entire month. It might require some creativity and financial planning to stretch your paycheck as far as possible.

4. Payday loans can become a trap

If you’re not careful with your money management and overspend throughout the month, you might find yourself broke before your next paycheck arrives. It can be tempting to resort to payday loans or credit cards to cover your essential expenses until payday.

However, these options often come with high interest rates and fees, which can trap you in a cycle of debt and make it even harder to manage your finances in the long run.

5. Your well-being is paramount

When you’re desperate for a job and trying to get your foot in the door, you might downplay the importance of work-life balance and readily agree to work under pressure on your resume. But a job that constantly stresses you out and takes a toll on your mental health might not be worth it in the long run.

There are some things money can’t buy, like peace of mind, good health, and strong relationships. It’s important to get employment that offers a healthy work-life balance and doesn’t come at the expense of your well-being.

6. The side hustle can be a lifesaver

When your income from your main job isn’t enough to cover your bills and your desired lifestyle, you might find yourself brainstorming ways to make more money on the side.

This could involve starting a freelance business, taking on a part-time gig, or exploring other avenues to supplement your income.

The extra income can help you achieve your financial goals faster, reduce financial stress, and give you more breathing room in your budget.

7. Health truly is wealth

One unexpected illness or injury can wipe out your savings quickly. Medical bills and medications can be very expensive, and even basic health insurance might not cover everything. This makes staying healthy even more important.

Taking preventative measures like eating healthy, getting regular exercise, and getting enough sleep can help you avoid costly health problems down the road.

8. Relaxation is key to avoiding burnout

If you don’t take breaks and prioritise relaxation, you might get sick, which can be a financial burden due to missed workdays and medical bills.

It’s important to schedule time for vacations, hobbies, and activities that help you de-stress and recharge. A well-rested and relaxed employee is a more productive and resilient employee in the long run.

9. Sometimes privacy is necessary

Depending on your social circle and financial situation, you might try to hide the fact that you have a job, especially if people around you constantly ask for money.

You might avoid them to escape the pressure to lend them money or give financial handouts. This can be a way to protect your financial security and avoid feeling taken advantage of.

10. Appreciation for your parents grows

Seeing how quickly money comes and goes can make you appreciate your parents more. You realise it wasn’t easy for them to provide for you when you were younger.

They likely had to make sacrifices and manage their finances carefully to make ends meet. This newfound understanding can bring you closer to your parents and give you greater respect for their hard work.

Even though having employment has its challenges, it doesn’t mean being unemployed is better. Life can be tough, but you can learn to develop strong financial habits, find a job that aligns with your values, and prioritise your well-being to navigate the complexities of working life.

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BUSINESS

Thinking Of Investing In Money Market Funds? Check These Out!

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Money Market Funds: Factors To Check Before Investing | Fab.ng

Many people looking for safe places to invest their money, like money market funds. These funds are like pools of money from many investors that are used to buy very safe short-term loans. This means you get your money back quickly, and there’s a low chance of losing it. 

The money market fund also pays you a bit of interest on your money, but not as much as some other investments. Before you decide to put your money in a money market fund, there are some things you should think about to make sure it’s a good fit for you.

Consider these factors before investing in money market funds

1. What are you hoping to achieve, and how much risk are you okay with?

Before choosing a money market fund, think about your goals. Are you looking to keep your money safe (capital preservation), easily access it when needed (liquidity), or earn a small amount of interest (modest return)? Knowing your goals will help you pick the best fund for you.

Money market funds are generally considered safe, but there’s still a small chance of losing money. Consider how much risk you’re comfortable with.

2. Fees and expenses

Like any investment, money market funds have fees. These fees are usually shown as a percentage called the expense ratio. This covers things like management fees, administration costs, and other expenses.

Shop around and compare expense ratios between different funds. Lower fees mean you get to keep more of your returns. Also, watch out for any additional fees, like charges for buying or selling shares, which can also reduce your returns.

3. What the fund buys and how good it is

Money market funds buy short-term loans from different sources, like the government, businesses, and banks. These loans are called Treasury bills, commercial paper, and certificates of deposit (CDs).

It’s important to see what kind of loans the fund is buying and how good they are. Look for funds that buy high-quality, easy-to-sell loans from reliable sources. Avoid funds that buy too many risky or hard-to-sell loans, as this makes the fund riskier.

4. How much interest you earn and how the fund has done in the past

Money market funds typically don’t pay as much interest as other investments like stocks or bonds, but it’s still a good idea to compare interest rates between different funds. See how the fund has done in the past to get an idea of its performance.

Remember, past performance doesn’t guarantee future results, but it can give you a clue about how the fund has done before.

5. The risk of not getting your money back

Even though money market funds invest in safe loans, there’s still a small chance that the borrower might not be able to repay the loan. This is called credit risk.

To minimise this risk, look for funds that buy loans from very creditworthy borrowers and consider funds with high ratings from credit rating agencies like Standard & Poor’s or Moody’s.

6. How easy it is to get your money out

One of the benefits of money market funds is that you can easily get your money back when you need it. However, some funds make it easier than others.

Find out about the fund’s rules for getting your money out and any minimum amount you need to invest. Make sure the fund allows you to access your money as easily as you need to.

7. How safe is the fund, and are the rules fair?

There are rules in place to protect investors and keep money market funds stable. Stay informed about any changes to these rules that might affect the funds. Choose a fund that follows good business practices and the established rules.

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BUSINESS

How To Manage Potential Shipping Risks

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How To Manage Potential Shipping Risks | Fab.ng

The world of international trade relies heavily on efficient and safe shipping. However, this process isn’t without its risks. From unpredictable weather to damaged cargo, unforeseen events can disrupt deliveries and cost businesses money. Here are some key tips to help you manage shipping risks and ensure your goods reach their destination smoothly:

Pre-shipment Planning

  • Choose the Right Partner: Selecting a reputable and reliable shipping company is crucial. Look for companies with experience in your specific cargo type and familiarity with your destination. Research their track record, safety standards, and insurance offerings.
  • Pack Securely: Proper packaging is essential to protect your cargo from damage during transport. Use high-quality packing materials that can withstand potential rough handling and varying weather conditions. Consider using dunnage (protective materials like packing peanuts or bubble wrap) to fill empty spaces and prevent items from shifting during transit.
  • Accurate Documentation: Ensure all documentation is complete and accurate. This includes commercial invoices, bills of lading (a legal document outlining the contract of carriage), packing lists, and any necessary certificates (e.g., fumigation certificates for certain goods). Errors in documentation can lead to delays or even the seizure of your shipment at customs.
  • Insurance: Shipping insurance provides financial protection against loss or damage to your cargo during transport. Consider the value of your goods and the potential shipping risks involved when choosing an insurance policy.

Risk Mitigation During Transit

  • Track Your Shipment: Most shipping companies offer real-time tracking tools. Monitor your shipment’s progress to identify any potential delays or issues early on.
  • Communicate Effectively: Maintain clear communication with your shipping partner, the consignee (the recipient of the goods), and any third-party logistics providers involved. Timely updates and clear communication can help address problems quickly and minimise disruptions.
  • Contingency Plans: Be prepared for unexpected events. Develop contingency plans to address potential issues like bad weather, port congestion, or political unrest that might delay your shipment. Consider alternative shipping routes or modes of transport if necessary.

Post-Shipment Considerations

  • Customs Clearance: The arrival of your goods at the destination port requires clearing customs. Familiarise yourself with the import regulations of the destination country to avoid delays. You may need to work with a customs broker to navigate the clearance process.
  • Cargo Inspection: Be prepared for the possibility of your cargo being inspected by customs officials at the destination port. Ensure all documentation is readily available to facilitate a smooth inspection process.
  • Damage Claims: If your cargo arrives damaged, promptly file a claim with your shipping insurance provider. Document the damage thoroughly with photos, and keep copies of all relevant documents for the insurance claim process.

Additional Tips

  • Diversify Your Routes: Don’t rely on a single shipping route. Consider diversifying your routes to minimise the impact of disruptions in specific regions.
  • Technology Integration: Utilise technology to streamline your shipping processes. Many shipping companies offer online booking, tracking, and document management tools.
  • Stay Informed: Keep yourself updated on current events and potential disruptions that could affect shipping, such as changes in import regulations, weather forecasts, or political instability in certain regions.

By following these tips and proactively managing risks, you can ensure a smoother and more secure shipping experience for your business. Remember, effective risk management is an ongoing process that requires continuous evaluation and adaptation based on changing circumstances.

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