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7 Marketing Limitations Of WhatsApp Channels

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7 Marketing Limitations Of WhatsApp Channels | Fab.ng

WhatsApp Channels have left many users dissatisfied as some of these users are experiencing frustration with the new feature. It appears that the feature could be more disappointing for marketing and branding purposes.

WhatsApp Channels represent a new avenue for both private users and businesses to send out broadcasts. Importantly, this feature provides companies with an innovative tool for leveraging WhatsApp as a platform for marketing and enhancing brand visibility and awareness.

WhatsApp Channels were officially introduced with a global rollout announcement on September 13, making them accessible in approximately 150 countries. However, some of the channel features might not be available to all users immediately.

WhatsApp is gradually introducing the feature to its user base, and there’s an option to join a waitlist for individuals who wish to receive updates on when channels will become available to them. This gradual rollout allows WhatsApp to fine-tune and optimize the feature’s performance while ensuring a smooth user experience for everyone.

WhatsApp Channels are a great way for businesses to send messages to a lot of customers at once. This makes it easier and cheaper for businesses to communicate with their customers, and it also helps them reach a wider audience.

How to Use and Create WhatsApp Channel - Faqontech

Businesses can use WhatsApp Channels to share important information with their customers, such as news about their products or services, special offers, and company announcements. This direct communication can help businesses build stronger relationships with their customers and make them more likely to buy from them again.

Can we create channels in WhatsApp?

Yes! To distinguish your channel and make it more distinctive, you can incorporate an image either from your phone or the internet to serve as a channel icon. Once you’ve completed this step, simply click “Create channel,” and you’re good to go. If you prefer to create a WhatsApp Channel, you can begin by opening the WhatsApp app on your mobile device and navigating to the Updates tab.

How do I create channels on WhatsApp?

To create a WhatsApp Channel:

  • Open your WhatsApp app and navigate to the “Updates” tab.
  • Look for the plus (+) sign located opposite to Channels and tap on it.
  • Select “Create Channel” to initiate the setup process.
  • Click on “Continue” and proceed by following the on-screen prompts provided by WhatsApp.
  • You will be prompted to add a name for your channel. This name can be changed at any time according to your preferences.

The availability of WhatsApp Channels and the specific steps involved in creating a channel may vary depending on your location and the version of the WhatsApp app you are using.

Be sure to refer to official WhatsApp documentation and guidelines for the most accurate and up-to-date instructions on creating and managing WhatsApp Channels.

How do WhatsApp Channels work?

They work similar to Telegram channels, allowing users to follow influencers, creators, and companies to receive their latest updates. These channels are housed in a separate tab. You can find them alongside status updates, providing a different space for following and staying updated with your chosen channels.

This separation makes it easier to manage and engage with the content from these influencers, creators, and companies without cluttering your primary chat interface.

What are the limitations of WhatsApp Channels?

Despite all the new news about WhatsApp Channels, they still have their limitations as they are not designed to function like alpha. See some of its limitations below:

1. Security and data privacy concerns:

WhatsApp Channels do not provide end-to-end encryption, which may raise data privacy and security concerns for businesses.

It is crucial to ensure compliance with local data regulations when using channels for business purposes.

2. Reduced message visibility:

The Channels have lower visibility compared to regular chat conversations. Users must either enable push notifications to receive updates or actively visit the “Updates” tab to access messages from channels.

Get IOL news updates direct to your WhatsApp via Channels

Messages are displayed in chronological order, meaning older messages may not be immediately visible if users have received numerous updates.

Adding to the above, is that you have to wait to be authorized as a channel visible for search after creating the channels.

3. No automation features:

These channels lack automation features such as chatbots or message templates that can be used to streamline and schedule campaigns. This absence of automation can limit the scalability and efficiency of marketing efforts.

4. Limited targeting and personalization:

WhatsApp Channels do not support message segmentation or personalization. Messages sent through channels are uniform and go out to all subscribers without any customization based on individual preferences or characteristics.

5. Lower performance metrics:

The WhatsApp interface has now changed and would cause many people who are trying to catch up with the app to totally loose interest.

The status updates that now looks like an Instagram story makes it even harder for people to scroll. this may cause many online business to receive less views nd thereby cause a decrease in market sales.

Due to the channel format resembling a crowded email newsletter inbox, achieving the same high open rates (around 95%) and click-through rates (about 35%) as regular WhatsApp broadcasts may be challenging.

The new format may result in lower performance metrics in general.

6. Absence of analytics:

Currently, there is no built-in mechanism to track the performance of broadcasts sent through WhatsApp Channels. Marketers cannot access insights or analytics to measure the effectiveness of their campaigns.

7. Minimal user engagement/interaction:

Interaction with subscribers on WhatsApp Channels is restricted. While you can broadcast messages as push notifications, recipients cannot engage with these messages by responding to them. They can only react to them which is not totally ideal as a feedback.

WhatsApp Channels may be suitable for sharing content and broad reach, particularly for companies and influencers. But, they may not fully support more advanced marketing use cases that require automation, personalization, insights, and robust security features.

Marketers should carefully assess their specific objectives and needs when considering WhatsApp Channels as part of their marketing strategy.

BUSINESS

10 Nigerian Sectors Attracting High Foreign Investments

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10 Nigerian Sectors Attracting High Foreign Investments | Fab.ng

Nigeria, the giant of Africa, boasts a vibrant economy rich in natural resources and a young, energetic population. This makes it a prime target for foreign investors seeking lucrative opportunities for investments.

While the oil and gas sector has historically dominated foreign investments, recent trends reveal diversification across various industries.

Let’s delve into the top 10 sectors currently attracting significant foreign investments to Nigeria:

1. Banking

The Nigerian banking sector stands tall as the top recipient of foreign investments. The country’s robust financial system, coupled with a growing middle class, presents an attractive market for international banks and investors.

Recent quarters have witnessed a significant surge in foreign capital inflow into Nigerian banks, with a focus on providing financing for businesses and individuals.

2. Trading

The bustling commercial activities in Nigeria make the trading sector a magnet for foreign investments. From established retailers to import and export businesses, the opportunities are vast.

Foreign investors are drawn to the growing consumer base and the potential for establishing efficient distribution networks across the country.

3. Production & Manufacturing

Nigeria’s push for industrialization has opened doors for foreign investors in the production and manufacturing sector.

Investments are flowing into areas like food processing, pharmaceuticals, and construction materials. This sector offers the potential for import substitution, creating jobs, and boosting the nation’s self-sufficiency.

4. Telecommunications

Nigeria’s telecommunications sector has experienced phenomenal growth, fueled by a rising mobile phone penetration rate.

This has attracted significant foreign investments in network infrastructure expansion, mobile money services, and the development of innovative telecommunication solutions.

5. Information Technology (IT) Services

Nigeria’s youthful population and tech-savvy individuals are driving the demand for IT services. Foreign investors are recognizing the potential in areas like software development, cloud computing, and cybersecurity.

This sector presents an exciting opportunity for collaboration and knowledge transfer between international companies and local talent.

6. Shares & Stocks

The Nigerian Stock Exchange (NSE) is a vibrant platform attracting foreign investors seeking to participate in the country’s economic growth.

Investments are channelled into various sectors listed on the NSE, allowing foreigners to diversify their portfolios and tap into the potential of promising Nigerian companies.

7. Financing

The growing demand for financial services, particularly in areas like microfinance and venture capital, is attracting foreign investment in the financing sector.

Foreign investors are providing capital to support small and medium-sized enterprises (SMEs) and fostering an environment for entrepreneurship to flourish.

8. Electricity

Nigeria’s ongoing quest for a stable and reliable power supply has opened doors for foreign investors in the electricity sector.

Investments are directed towards renewable energy solutions, grid modernization, and independent power generation projects. This sector holds the key to unlocking Nigeria’s economic potential.

9. Agriculture

Despite being a powerhouse in agriculture, Nigeria still relies on imports for certain food items.

This presents an opportunity for foreign investors to partner with local farmers and businesses to improve agricultural practices, and processing techniques, and establish efficient distribution channels.

10. Transportation

Nigeria’s underdeveloped transportation infrastructure is seen as a hurdle by foreign investors. However, this also presents a lucrative opportunity for investment in road construction, railway development, and the modernization of air and seaports.

Improved transportation infrastructure will not only benefit foreign businesses but also enhance the overall economic activity within Nigeria.

In conclusion…

Nigeria’s economic landscape is transforming, attracting foreign investments across diverse sectors. The government’s efforts to create a conducive business environment, coupled with the nation’s abundant resources and vast market potential, make it a compelling destination for foreign capital.

As Nigeria continues on its growth trajectory, these investments will play a crucial role in unlocking its full economic potential and propelling the nation towards a brighter future.

For more business updates, check here.

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BUSINESS

7 Reasons Good Logistics Management Is Important For Every Business

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Logistics management: it's important for every business | fab.ng

Imagine your business as a busy kitchen. Ingredients (raw materials) need to be ordered, stored (in the fridge), prepped (production), and cooked (assembled into a product). Then, the final dish (finished product) needs to be delivered hot and fresh (on time and in good condition) to the customer. Logistics management is like the skilled chef who coordinates everything behind the scenes.

Here’s why good logistics management is essential for your business success:

1. Boosting productivity

Good logistics help you optimize production, supply, and delivery processes. This saves money, avoids mistakes, and lets your team work more effectively. They can produce more in less time, without sacrificing quality.

Imagine your kitchen staff having all the ingredients they need, prepped and ready to go. They can whip up delicious meals quickly and efficiently.

2. Running smoothly

Logistics ensures everything runs smoothly, like a well-oiled kitchen. It plans, organizes, and controls everything that happens to your product, from getting ingredients to delivering the final dish. This avoids delays, mistakes, and grumpy customers (because their food arrived cold).

3. Happy customers

Fast and reliable deliveries are what keep customers happy these days. Imagine ordering a pizza – good logistics ensure it arrives hot and on time, making you a hero to your hungry friends. Logistics helps businesses meet these expectations by getting products to customers quickly, which builds trust and keeps them coming back for more.

Logistics management helps you meet customer expectations and build trust. They’ll keep coming back for more if they know they can rely on you to get them what they need when they need it.

4. Saving money

Every business wants to cut costs. Logistics helps by optimizing storage, transportation, and other areas. It’s like using the right amount of fridge space, finding the most efficient way to cook, and negotiating good deals with suppliers. This reduces waste, saves time, and helps your business keep more money in its pocket.

5. Standing out from the crowd

In today’s world, fast and reliable service is a must-have, not a bonus. Customers have many choices, and they’ll often go with the business that offers the quickest and easiest delivery.

Think of two restaurants: one with slow delivery and another with lightning-fast service. Good logistics give businesses an edge over competitors who can’t deliver as efficiently. By offering faster shipping or lower delivery costs, you become the more attractive option.

6. Becoming more agile

With good logistics, you can track and measure each step of the process. This gives you real data to analyze and improve your business. Think of a kitchen constantly looking for ways to improve. Maybe they can find a faster way to chop vegetables or a more efficient layout for the kitchen.

7. Real-time monitoring

Good logistics lets you track everything in real time, from storage to delivery. This allows you to make better decisions and identify areas for improvement. Imagine the kitchen manager being able to see exactly where each delivery driver is and how long it will take them to get to the customer. They can address any issues immediately and keep things running smoothly.

In short, effective logistics management is a secret ingredient for business success. It helps your business run smoothly, save money, keep customers happy, and beat the competition. By having a well-organized logistics system, your business can focus on what it does best – creating great products and providing excellent service.

By implementing effective logistics management, your business can experience many benefits, from increased productivity and happier customers to lower costs and a competitive edge. It’s a win-win for everyone.

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BUSINESS

Top 5 Smartphone Brands Dominating Africa’s Market

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Top 5 Smartphone brands dominating markets in Africa | Fab.ng

The African smartphone market is booming! Sales of smartphone brands across Africa surged in the first quarter of 2024, according to a report by Canalys. This impressive growth makes Africa the third-fastest-growing region in the world for smartphones.

Here’s a closer look at the numbers:

  • Big jump in shipments: Canalys reports that roughly 18.2 million smartphones were shipped to Africa in the first quarter, which is a significant 24% increase compared to the same period in 2023.

  • Dominant brands: Popular smartphone brands like Transsion, Samsung, and Xiaomi are leading the charge in this growth. These brands are likely popular due to a combination of factors such as brand recognition, affordability, and features that cater to the needs of African consumers.

This significant growth in the African smartphone market suggests a growing number of people across the continent are gaining access to these devices. Smartphones can be powerful tools for communication, education, and economic empowerment, and their increasing availability is a positive sign for Africa’s development.

Let’s take a look at the top 5 smartphone brands dominating Africa’s smartphone market below.

Top 5 smartphone brands in Africa (Q1 2024)

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