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7 Marketing Limitations Of WhatsApp Channels

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7 Marketing Limitations Of WhatsApp Channels | Fab.ng

WhatsApp Channels have left many users dissatisfied as some of these users are experiencing frustration with the new feature. It appears that the feature could be more disappointing for marketing and branding purposes.

WhatsApp Channels represent a new avenue for both private users and businesses to send out broadcasts. Importantly, this feature provides companies with an innovative tool for leveraging WhatsApp as a platform for marketing and enhancing brand visibility and awareness.

WhatsApp Channels were officially introduced with a global rollout announcement on September 13, making them accessible in approximately 150 countries. However, some of the channel features might not be available to all users immediately.

WhatsApp is gradually introducing the feature to its user base, and there’s an option to join a waitlist for individuals who wish to receive updates on when channels will become available to them. This gradual rollout allows WhatsApp to fine-tune and optimize the feature’s performance while ensuring a smooth user experience for everyone.

WhatsApp Channels are a great way for businesses to send messages to a lot of customers at once. This makes it easier and cheaper for businesses to communicate with their customers, and it also helps them reach a wider audience.

How to Use and Create WhatsApp Channel - Faqontech

Businesses can use WhatsApp Channels to share important information with their customers, such as news about their products or services, special offers, and company announcements. This direct communication can help businesses build stronger relationships with their customers and make them more likely to buy from them again.

Can we create channels in WhatsApp?

Yes! To distinguish your channel and make it more distinctive, you can incorporate an image either from your phone or the internet to serve as a channel icon. Once you’ve completed this step, simply click “Create channel,” and you’re good to go. If you prefer to create a WhatsApp Channel, you can begin by opening the WhatsApp app on your mobile device and navigating to the Updates tab.

How do I create channels on WhatsApp?

To create a WhatsApp Channel:

  • Open your WhatsApp app and navigate to the “Updates” tab.
  • Look for the plus (+) sign located opposite to Channels and tap on it.
  • Select “Create Channel” to initiate the setup process.
  • Click on “Continue” and proceed by following the on-screen prompts provided by WhatsApp.
  • You will be prompted to add a name for your channel. This name can be changed at any time according to your preferences.

The availability of WhatsApp Channels and the specific steps involved in creating a channel may vary depending on your location and the version of the WhatsApp app you are using.

Be sure to refer to official WhatsApp documentation and guidelines for the most accurate and up-to-date instructions on creating and managing WhatsApp Channels.

How do WhatsApp Channels work?

They work similar to Telegram channels, allowing users to follow influencers, creators, and companies to receive their latest updates. These channels are housed in a separate tab. You can find them alongside status updates, providing a different space for following and staying updated with your chosen channels.

This separation makes it easier to manage and engage with the content from these influencers, creators, and companies without cluttering your primary chat interface.

What are the limitations of WhatsApp Channels?

Despite all the new news about WhatsApp Channels, they still have their limitations as they are not designed to function like alpha. See some of its limitations below:

1. Security and data privacy concerns:

WhatsApp Channels do not provide end-to-end encryption, which may raise data privacy and security concerns for businesses.

It is crucial to ensure compliance with local data regulations when using channels for business purposes.

2. Reduced message visibility:

The Channels have lower visibility compared to regular chat conversations. Users must either enable push notifications to receive updates or actively visit the “Updates” tab to access messages from channels.

Get IOL news updates direct to your WhatsApp via Channels

Messages are displayed in chronological order, meaning older messages may not be immediately visible if users have received numerous updates.

Adding to the above, is that you have to wait to be authorized as a channel visible for search after creating the channels.

3. No automation features:

These channels lack automation features such as chatbots or message templates that can be used to streamline and schedule campaigns. This absence of automation can limit the scalability and efficiency of marketing efforts.

4. Limited targeting and personalization:

WhatsApp Channels do not support message segmentation or personalization. Messages sent through channels are uniform and go out to all subscribers without any customization based on individual preferences or characteristics.

5. Lower performance metrics:

The WhatsApp interface has now changed and would cause many people who are trying to catch up with the app to totally loose interest.

The status updates that now looks like an Instagram story makes it even harder for people to scroll. this may cause many online business to receive less views nd thereby cause a decrease in market sales.

Due to the channel format resembling a crowded email newsletter inbox, achieving the same high open rates (around 95%) and click-through rates (about 35%) as regular WhatsApp broadcasts may be challenging.

The new format may result in lower performance metrics in general.

6. Absence of analytics:

Currently, there is no built-in mechanism to track the performance of broadcasts sent through WhatsApp Channels. Marketers cannot access insights or analytics to measure the effectiveness of their campaigns.

7. Minimal user engagement/interaction:

Interaction with subscribers on WhatsApp Channels is restricted. While you can broadcast messages as push notifications, recipients cannot engage with these messages by responding to them. They can only react to them which is not totally ideal as a feedback.

WhatsApp Channels may be suitable for sharing content and broad reach, particularly for companies and influencers. But, they may not fully support more advanced marketing use cases that require automation, personalization, insights, and robust security features.

Marketers should carefully assess their specific objectives and needs when considering WhatsApp Channels as part of their marketing strategy.

BUSINESS

Who is Bolaji Agbede? Unveiling Access Holdings’ New Acting CEO

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Bolaji Agbede: Access Holdings' New Acting CEO | Fab.ng

Access Holdings announced on Monday, February 12th, 2024, that Ms. Bolaji Agbede has been appointed as the Acting Group Chief Executive Officer, following the tragic passing of the former Group CEO, Dr. Herbert Wigwe, his wife, son, and former chairman of the Nigeria Exchange Group, Abimbola Ogunbanjo. The accident occurred in a helicopter crash near the Nevada border in California, United States of America.

Before taking on this new role, Ms. Agbede served as the company’s founding Executive Director of Business Support, holding the distinguished position of the most senior founding member of the executive team in this department.

Here’s a quick glimpse into the background and expertise of the newly appointed acting CEO, Bolaji Agbede, for those who might not be familiar with her impressive journey.

Ms. Agbede’s academic journey began with a solid foundation in mathematics and statistics, earning her a bachelor’s degree from the University of Lagos in 1990. Twelve years later, she further honed her business acumen by acquiring an MBA from the prestigious Cranfield University in 2002. Her commitment to excellence extends beyond academic achievements, as evidenced by her memberships in the esteemed Chartered Institute of Management UK and the Chartered Institute of Personnel Management of Nigeria. These prestigious affiliations showcase her dedication to upholding high standards and contributing to the advancement of both management and human resources practices.

Professional Background

Agbede’s career took off at Guaranty Trust Bank in 1992, where she climbed the ladder from trainee to manager, handling diverse portfolios. In 2003, she became the Chief Executive Officer of JKG Limited, a business consulting enterprise. Ms. Agbede boasts a distinguished background in honing her leadership skills, having graduated from esteemed programmes like IMD’s High-Performance Leadership Programme and the London Business School’s Strategic Talent Management Programme. These rigorous courses equipped her with the latest knowledge and strategies to excel in leading and developing high-performing teams.

Expertise in Mergers and Acquisitions

Possessing deep expertise in mergers and acquisitions, she has spearheaded several successful integrations within the industry. Notably, her contributions were instrumental in the consolidation of Marina International Bank, Capital Bank, and Intercontinental Bank Plc, culminating in the landmark merger of Access Bank Plc and Diamond Bank Plc.

Bolaji Agbede: Access Holdings' New Acting CEO | Fab.ng

Administration in Access Bank

Agbede joined Access Bank in 2003 as an assistant general. Since 2003, Bolaji Agbede has played a crucial role in shaping Access Bank’s workforce. As the Head of HR for the Access Bank Group since 2010, her leadership has been instrumental in successfully integrating employees during major mergers and acquisitions. Ms. Agbede’s expertise has been key in building a strong and engaged workforce, contributing significantly to the bank’s overall success.

Expansive Acuity

Ms. Agbede isn’t just any banking professional. She brings a deep well of experience to the table; she boasts over 27 years of deep-seated expertise in the industry. Her extensive portfolio spans three key areas: nurturing talent through human resources, forging strong connections with customers, streamlining the intricacies of banking operations, and ensuring smooth functionality.

Beyond The Corporate Career

Beyond her corporate duties, Ms. Agbede dedicates her talent and experience to empowering women. She actively volunteers with various non-governmental organisations (NGOs) that champion women’s rights, skill development, and leadership. These include prestigious organisations like the ROWAA Widows Initiative and Propel Grad, where she serves on their boards.

A passionate advocate for equality, Ms. Agbede champions initiatives that promote gender balance. Under her leadership, groundbreaking programmes were established. Some include paternity leave, extended maternity leave (six months!), the Bank’s Crèche, and the Access Women Network. These initiatives testify to her unwavering commitment to creating a more equitable environment for all.

The appointment of Ms. Bolaji Agbede as the acting CEO of Access Holdings is a positive development that highlights her extensive experience, exceptional leadership skills, and a strong commitment to gender equality. This decision is expected to have a favourable impact on the organisation and all stakeholders involved.

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BUSINESS

Meet Emma Theofelus, Africa’s Youngest Serving Minister

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Meet Emma Theofelus, Africa’s Youngest Serving Minister | Fab.ng

On February 9th, 2024, history was made in Namibia. The 27-year-old politician, Emma Theofelus, was appointed the country’s new Minister of Information and Communication Technology (ICT). President Nangolo Mbumba appointed the 27-year-old, making her the youngest woman currently serving as a government minister in all of Africa.

Emma Theofelus, born March 28, 1996, carved her path in Namibian politics early. Before assuming her prominent role today, she honed her skills as a member of parliament and the deputy minister of information and communication technology (ICT).

This young leader was already making waves at such a young age. At 23, she secured her cabinet appointment in March 2020. Adding another feather to her cap, she even served on the board of the National Council of Higher Education. This goes to show her diverse range of interests and expertise.

During the COVID-19 pandemic, Theofelus played a crucial role in Namibia’s public health response, helping to lead clear and effective communication about preventative measures to keep citizens informed and safe.

Furthermore, Theofelus boasts an impressive educational background. She is not only a passionate leader but also a well-educated one. Her impressive academic background includes an LLB Honours Degree from the University of Namibia. This demonstrates her strong foundation in law and justice. Further solidifying her diverse skillset, she holds diplomas in both business management from Amity University and Afrikan feminism and gender studies from the University of South Africa.

Emma presently holds the position of Amujae Leader for the year 2023, receiving guidance from H.E. Ellen Johnson Sirleaf. Additionally, she actively participates on the boards of Africa REACH and NalaFEM.

Since 2009, she has shown an unwavering commitment to promoting youth empowerment and sustainable development. This dedication began with her efforts to advocate for children’s rights in Namibia. Emma Theofelus has collaborated with various youth organizations at both continental and global levels, ensuring that the concerns and perspectives of young individuals are heard by international policymakers.

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BUSINESS

How You Can Earn In Dollars In Nigeria

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Here Is How You Can Earn In Dollars In Nigeria | Fab.ng

Times are tough in Nigeria right now. The naira is losing value compared to the dollar, and everything’s costing more because of inflation. This means that your hard-earned money in naira isn’t buying as much as it used to. But there might be a way to make your money work harder for you: saving and earning dollars!

Right now, dollars are in high demand in Nigeria, which means you can get more naira for each dollar you have. So, instead of just saving your money in naira, consider ways to save or earn dollars instead. That way, your money goes further and stretches more, even with the tough economic situation.

Here are ways you can earn in dollars:

Many Nigerians are turning to forex trading to earn dollars, but remember, it’s not all sunshine and rainbows. There are risks involved, so be careful.

Here Is How You Can Earn In Dollars In Nigeria | Fab.ng

Here’s how forex trading works in a nutshell: it’s basically buying and selling different currencies, hoping to make a profit when the prices change. There are different ways to do this, like:

  • Trading: buying and selling currencies quickly, trying to catch small changes in price.
  • Day trading: buying and selling currencies within the same day.
  • Swing trading: holding onto currencies for a few days or weeks, hoping for bigger price swings.
  • Scalping: making many tiny trades throughout the day, aiming for small profits each time.
  • Copy trading: copying the trades of experienced traders, hoping to learn from their success.

Sounds exciting, right? But before you jump in, remember:

  • It’s risky; currency prices can change quickly, and you could lose money.
  • It takes time and effort; you need to learn about forex trading before you start.
  • There are scams out there; be careful who you trust with your money.

Do your research, understand the risks, and never invest more than you can afford to lose. Good luck!

Dreaming of working from anywhere in the world and earning dollars? Remote jobs might be your answer. Unlike traditional office jobs, remote positions offer flexibility and freedom, letting you ditch the cubicle and work on your own terms.

Here Is How You Can Earn In Dollars In Nigeria | Fab.ng

Here’s why remote jobs are popular:

  • Freedom and Flexibility: Work from your bedroom, a coffee shop, or even the beach. Remote jobs offer the ultimate work-life balance, allowing you to choose your schedule and workspace.
  • Dollar Power: Many remote jobs pay in dollars, which can be a major advantage in countries like Nigeria where local currency might have lower buying power.

However, there are also things to consider:

  • Job Security: Remote jobs may not offer the same level of stability as traditional employment. Contracts can be short-term, and companies can change their needs quickly.
  • Benefits: Health insurance, paid time off, and other perks commonly offered in office jobs might be absent in remote positions. Make sure you understand the full compensation package before accepting a remote role.

Are you ready to explore remote work opportunities? Check out websites like Flex Jobs, Solid Gigs, Just Remotely, Indeed, and LinkedIn. Remember to research each job carefully and weigh the pros and cons before diving in.

Earning dollars through cryptocurrency is a popular option for Nigerians, but there are many ways to do it, each with its own pros and cons.

Here Is How You Can Earn In Dollars In Nigeria | Fab.ng

Here’s a breakdown:

Trading: This involves buying and selling cryptocurrencies on platforms like Binance or Luno, hoping to profit from price changes. It can be risky, so careful research and understanding are crucial.

Peer-to-peer (P2P) trading: This allows you to directly exchange crypto with other individuals, often at fixed rates. It offers more control but requires finding trustworthy buyers and sellers.

Staking: You lock up your crypto in a “pool” for a specific period, earning rewards while supporting the network. It’s generally less risky than trading but often requires holding the crypto for a while.

Lending: You loan your crypto to others and earn interest, similar to lending money to a bank. However, be mindful of potential risks like borrower defaults.

Mining: This involves solving complex puzzles to “create” new cryptocurrency, particularly with Bitcoin. It requires expensive equipment and high energy consumption, so it’s less accessible for most Nigerians.

Affiliate marketing: You earn commissions by promoting crypto exchanges or services. This can be a good way to earn passively, but finding the right programmes and building an audience takes time and effort.

Content creation: Create and share valuable crypto-related content (articles, videos, etc.) and earn through advertising, sponsorships, or donations. This requires consistent effort and building a strong audience.

Airdrops and bonuses: These are free offers of cryptocurrency, often as rewards for participating in new projects or promotions. While tempting, proceed with caution, as scams exist.

Remember, all these methods require careful research and understanding before investing any money. Don’t jump in blindly; learn about the risks and start small.

Get the latest and greatest updates right away! Join our exclusive WhatsApp channel and never miss out on exciting news again.

Investing in US stocks or special funds called “ETFs” that track international markets might seem a bit scary, but hear us out.

Benefits of Investing in US Stocks - Fab.ng

Here’s the deal:

  • Dollar power: By buying US stocks or these ETFs, your money is basically linked to the dollar, which can be helpful in countries where the local currency might not be as strong.
  • Long-term growth: While there’s always a chance things might not go as planned, these types of investments often grow in value over time, potentially bringing you more money in the future.

Know that investing always involves some risk, but for some people, the potential benefits of dollar-based investments might outweigh the risks.

Many international companies have offices and operations in Nigeria, and some of them offer job opportunities with salaries paid in US dollars. This can be a great way to earn money that is not affected by inflation in the local currency, the naira. Some examples of international companies that hire Nigerians include Microsoft, Google, and Amazon.

Here Is How You Can Earn In Dollars In Nigeria | Fab.ng

Here are some tips for focusing on getting jobs at international companies:

  • Research which companies have operations in Nigeria. There are many resources available online and in libraries that can help you find this information.
  • Network with people who work for international companies. This can be a great way to learn about job openings and get your foot in the door.
  • Highlight your skills and experience on your resume and cover letter. Make sure to emphasise any skills or experience that would be relevant to the job you are applying for.
  • Be prepared to interview in English. Many international companies conduct their interviews in English, so it is important to be comfortable speaking and understanding the language.

With hard work and perseverance, you can land a job with an international company and start earning a salary in US dollars. This can be a great way to improve your financial stability and achieve your career goals.

Did you enjoy this article? Was it helpful? Let me know what you think in the comment section.

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