Gamma, an artist-focused multimedia platform, has made a big advancement by extending its reach into Africa, with Nigeria chosen as its operational headquarters.

Gamma is a platform that prioritises artists first and provides a variety of business and creative services in a wide range of artistic and commercial formats.

Based in Los Angeles and with offices in major global cities such as New York, London, Miami, Nashville, and Dubai, Gamma has now extended its presence to Nigeria, signalling its commitment to recognizing Nigeria as a music export leader on the African continent.

As part of its expansion into Africa, Gamma has appointed Nigerian songwriter, recording artist, and music executive, Larry Gaaga as its Vice President and General Manager for West Africa.

This strategic move reflects the company’s determination to make Nigeria its operational hub, challenging the traditional preference for South Africa as the base for international labels and brands in the region.

By establishing its headquarters in Nigeria, Gamma hopes to strengthen the regional foundation established by its digital distribution arm, Vydia, as well as promote a two-way interchange of culture and opportunities for artists globally.

Gamma’s President for Africa and the Middle East, Sipho Dlamini, emphasised the company’s mission to develop indigenous talent and make them into international superstars. He highlighted Larry Gaaga’s historical background and cultural proficiency as being essential qualities for building the networks and assets required for Gamma’s success across the continent.

In his new position, Larry Gaaga will be in charge of Gamma’s operations across the entire African Continent. Through partnerships and collaborations, he will provide strategic direction and oversee projects targeted at fostering local talent, assuring their success both within Africa and on the international stage.

The CEO of Gamma, Larry Jackson, welcomed Larry Gaaga’s appointment, citing his profound understanding of the local music landscapes and his commitment to nurturing talent as valuable additions to the Gamma team.

Naomi Campbell, a prominent figure in the global entertainment community and Special Advisor to Gamma, played a crucial role in facilitating the partnership between Larry Gaaga and the company. She praised Larry Gaaga as an artistically brilliant figure with boundless potential.

Larry Gaaga expressed his gratitude for the opportunity to serve as Gamma’s Vice President and General Manager of Africa. He views this position as a rare chance to advance the entertainment business on the whole continent, support local talent, and introduce the world to the extraordinary originality and diversity of African artists.

The African music and entertainment sector is likely to be significantly impacted by this decision by Gamma.