ENTERTAINMENT

Hero Lager Introduces People’s Hero Initiative “URU DIA”

Published

2 years ago

May 6, 2023

FAB.NG

“True heroes are made of hard work and integrity.” – Hope Solo. That’s what the beer, Hero Lager is made of with its launch in 2012 the beer is now widely consumed in the country, known as the beer for the locals by the locals, with its progress over the years, Hero Lager has gradually climbed the succession ladder and in the process built a worthy brand for itself.

The Hero Lager is known for its numerous supports, funding for so many outstanding purposes like assisting young entrepreneurs, sponsoring the Nigerian Football Premier League and now it has finally dived into the Music Industry. The brand has introduced a platform known as the People’s Hero Initiative or Uru Dia with the sole purpose of fostering an eco-system for creatives in the music industry.

The event took place at the Radisson Blu Hotel, Ikeja with so many guests and celebrities.

The Director of Legal & Corporate Affairs International Breweries Plc, Mrs. Tope Timi said during the opening remark.

” The brand creates opportunities for people to thrive and now we are experiencing a very new dimension in our brand support through the Uru Dia campaign, a platform for creatives to showcase their worth and get rewarded for it. Starting with the Music Industry, we’ve observed the lack of a thriving eco-system, our support will be of help to many talented creatives in the south-east and south-south regions of Nigeria. With this platform provided by Hero Lager, we look forward to a very significant impact which will be made in improving the creative industry and the society in general. Our brand has transformed the lives of many Nigerians promoting community and economic growth through various initiatives and impactful project like sponsoring the Nigerian football Premier League, a league that gives opportunities for young footballers to showcase their talents and pursue their dreams. Through the People’s Hero Initiative, our Hero brand is providing a solid platform which will include funding and mentorship of fast-rising music artists in communities where we operate.”

A panel was hosted to discuss the sole aim of the new campaign/platform, which included the Nigerian actor Mr. Nkem Owoh also a brand Ambassador of Hero Lager, Mr. Dubem Orji the Marketing Manager of Hero Lager, Nigerian rapper and brand ambassador of Hero Lager iLLBLISS and other distinguished guests of honour.

Awards were given to the recipients of Uru Dia Campaign (People’s Hero Initiative) which includes the veteran music artists; Ife, Kolaboy, Ikpa Udo, Zani, Sparkle Tee, Kodopearl, Dandizzy, Ifex G and music producers Major Bangz, Kezyklef and Bami.

See photos from the event below-

Up Next

Halima Aden Stuns on the cover of Vogue Arabia May Issue

Don't Miss

AY’s Comedy Special Set Release Date On Netflix

ENTERTAINMENT

AFRIFF 2024: Check Out The Complete List Of Winners

Published

2 days ago

November 15, 2024

Reporter

2024 AFRIFF: The Complete List Of Winners | fab.ng

The 2024 AFRIFF celebrated exceptional African cinema through a vibrant week-long showcase of talent, creativity, and storytelling excellence.

Filmmakers, actors, and cinema enthusiasts gathered from across the continent to participate in screenings, masterclasses, and engaging panel discussions at the 2024 AFRIFF.

This 13th edition of AFRIFF demonstrated unprecedented diversity in African storytelling, featuring compelling narratives that captivated audiences through multiple genres and languages.

In the 2024 AFRIFF, carefully curated selections sparked meaningful conversations about contemporary African experiences while highlighting the continent’s rich cultural heritage.

Also, at the 2024 AFRIFF Globe Awards ceremony, outstanding films earned recognition for their artistic merit, technical excellence, and powerful storytelling.

These winning productions represented various African perspectives, from intimate personal narratives to broader social commentaries.

Let’s explore the complete list of winners who made their mark at this prestigious celebration of African cinema.

Jury Awards

Jury Prize: Freedom Way | Directed by Afolabi Olalekan | Nigeria
Jury Special Mention: Memories of Love Returned | Directed by Ntare Guma Mbaho Mwine | Uganda

Feature Prizes

Best Feature Film: Phoenix Fury | Directed by Ifeoma N. Chukwuogo | Ghana, Nigeria
Best International Film: Calladita (The Quiet Maid) | Directed by Miguel Faus | Spain
Best Director: Ifeoma N. Chukwuogo for Phoenix Fury
Special Mention: A Ghetto Love Story | Directed by Daniel Oriahi | Nigeria
Best Male Performance: Alexander Hakim in The Dog
Best Female Performance: Uzoamaka Onuoha in Agemo
Best Screenplay: Bode Asiyanbi for The Man Died

Documentary Prizes

Best Documentary: Mother City | Directed by Miki Redelinghuys | Brazil, South Africa
Best International Documentary: Memories of Love Returned | Directed by Ntare Guma Mbaho Mwine
Special Mention: Dan Bature Kudawa | Directed by Charles Solomon | Nigeria
Best Documentary Short: From God to Man | Directed by Lansana Mansaray | Sierra Leone

Short Film Prizes

Best Animation: Hadu | Directed by Damilola Solesi | Nigeria
Special Mention: Leon and the Professor | Directed by Chekwube Okonkwo | Nigeria
Best Short: Adunni | Directed by Tola Falonipe | Nigeria
Best International Short: Cookie Box | Directed by Adam Żurawiecki | Ghana, Malta
Best Student Short: Last Minute | Directed by Nicole E. Emechebe | Nigeria
Special Mention: Flawed Cupid | Directed by Emerald Obahiagbon, Feyisayo Rotimi | Nigeria

Check out more updates here.

ENTERTAINMENT

Enioluwa Replies X User Questioning The Use Of Same Actors In Nollywood

Published

5 days ago

November 12, 2024

Reporter

Enioluwa on why Nollywood uses the same actors | fab.ng

Nollywood actor and social media personality Enioluwa explained why the Nigerian film industry uses the ‘same faces’ in movies.

It all began on November 11, 2024, when an X user reacted to actress Jemima Osunde‘s post on X regarding the new YouTube film Fame and Fury.

The user said, “I’m sincerely tired of seeing the same faces in this damn industry.”

I’m sincerely tired of seeing the same faces in this damn industry https://t.co/L2rKSIGIz6

— salamalekun bitches (@95andbeyond) November 11, 2024

Osunde did not take her comment lightly. She retorted, saying, “We’re tired of seeing your face too in your office. Damn! I hope they sack you.”

Enioluwa then took to X to address the notion of Nollywood using familiar faces in films. He stressed that it happens because of finances.

He wrote,

“People often say they’re tired of seeing the same faces in Nigerian films. However, unlike in Hollywood, actors in Nigeria can’t afford to do just one film a year—how much are they paying? The industry currently can’t support as many newcomers as people might expect because, realistically, many of them wouldn’t be able to meet even their basic needs. No one wants to be famous and financially unstable.”

In response, another X user asked him for practical solutions, urging him to suggest actionable steps rather than just highlighting the problems. “You made a crucial point there but you didn’t suggest any solution,” he commented.

Enioluwa then explained,

We don’t have the buying power yet; it’s growing because streaming platforms have come in and people have made more records in the box office. Nevertheless, you can’t equate it to Hollywood, an Avengers that made over $2 billion that can pay its actors millions of dollars and still have enough profit.

People often say they’re tired of seeing the same faces in Nigerian films.

However, unlike in Hollywood, actors in Nigeria can’t afford to do just one film a year— how much are they paying.

The industry currently can’t support as many newcomers as people might expect because,…

— Eni Adeoluwa (@Enioluwa_) November 11, 2024

Check out more updates here.

ENTERTAINMENT

John Njamah Says Actors Should Be Cast Based On Talent Not Instagram Followers

Published

5 days ago

November 12, 2024

Reporter

John Njamah Says Actors Should Be Cast Based On Talent | fab.ng

Nollywood filmmaker John Njamah recently voiced his concern about the prevailing casting practices in the industry. He argued that casting decisions should prioritize an actor’s talent over their physical appearance or social media popularity.

In an exclusive interview, Njamah, a Nollywood veteran, gave insightful commentary on the current state and future trajectory of Nigerian cinema.

Known for his role as Rabiu in the popular TV soap opera “Fuji House of Commotion,” Njamah has also graced the screens of numerous television shows.

Interestingly, the shows he has featured in include “Tinsel,” “Living In Lagos,” “Solitaire,” “Casino,” “Emerald,” “Tide,” and “My Flatmates.”

During the interview, Njamah talked about his filmmaking journey. He emphasized his unwavering passion for the industry and his aspirations for its continued development.

“What is fuelling me is beyond passion. There’s that knack and need to grow with every month, whatever year. There’s that need to.do something different. This industry of ours is for you to do whatever you want to do and not join the bandwagon. So for me, it’s the originality in me and the need to do something right that is fuelling me Basically, it’s the ever-creative venture in me,” he said.

Njamah discussed how African stories are evolving. Furthermore, he emphasized that positive and negative changes have happened over the years.

“There’s a positive aspect and there’s a negative aspect. There’s a technical input. We’re telling our stories better technically. We’re telling better and bigger stories. The negative is that we are beginning to lose our originality. We are beginning to join the bandwagon to tell what is peculiar to other people and not to us. We are beginning to lose a bit of our identity cos there’s no longer us,” he said.

What’s more, Njamah spoke about casting in the industry. He pointed out differences between the industry during his time and the current climate, especially with casting.

“Fuji House was a one-camera shoot with hungry and passionate people. Now we have people who cast people who are beautiful and with Barbie bodies and followership and not necessarily for your talents. Some of us try to be that original because that’s where better stories are told. You want to tell stories with passionate people. Whether you like it or not, it’s a long shot but it’s possible. You want to give the actors that are worthy of the job and not the ones that are based on Instagram followers. We borrow from society and give back to society by way of entertainment and pedagogical values.”

Further, he criticized the lack of professional work ethic among filmmakers in Nollywood. He highlighted the absence of a robust system to evaluate the performance and accountability of producers within the industry.

“Professionalism is lacking. Respect for those in charge, humility and the like is lacking today. The industry lacks checks and balances. Every Tom, Dck and Harry can wake up and call themselves a producer and just get on board and be doing stuff without being checked and of course, the guild system is not working so they can’t check. There are no criteria for who should become a producer. The system is also not working. Let’s just be mindful as producers, directors and actors,” he added.

In conclusion, John Njamah acknowledged the unique character of Nollywood. Meanwhile, he proposed the creation of a domestic platform to market and distribute Nigerian films. Consequently, this would reduce reliance on foreign streaming services.

“That thing that they don’t like about us is what makes us, us. I am tired of people saying they don’t want to come into the country for coproduction cos we’re that and that and why are we relying on the likes of the streamers? Why can’t we do something that is for us by us so that they will come to us and ask for these things? We are solely depending on them to licence our movies, for survival. Speaking of coproduction, if you tell me you don’t want to come into the country for any reason, I’ll tell you you’re wrong, cos there are amazing producers here that you’ve seen their work. All you need to do is come to them and agree on modalities.”

Watch the interview with John Njamah below.