Taylor Swift has been named Twitter’s ‘most influential’ user of 2018, despite having tweeted just 13 times across the year.
Brandwatch, a social media analysis company has released their annual list of Twitter’s top influencers with The ‘Look What You Made Me Do’ pop star coming out top on the women’s list, receiving an ‘influencer score’ of 98 out of 100.
Former rival Katy Perry landed at second place with 96 points – ahead of Kim Kardashian West, Demi Lovato, and Ellen Degeneres.
On the men’s list, Liam Payne was (somehow) named the most influential tweeter – beating President Donald Trump, Justin Bieber, and Barack Obama.
The final scores are said to be based on the genuine engagement created by the individual accounts – along with other Twitter metrics.
With the likes of Swift – who last tweeted in June – and Bieber rarely posting on the social media site, these global stars are “able to generate a huge amount of engagement”, according to Brandwatchdata journalist Gemma Joyce.
Last month, Swift ended political silence to back Democrats in US midterm elections – though she chose Instagram over Twitter as a platform to urge her fans to vote.
Check out the lists below.
Top 5 most influential women on Twitter in 2018
1.Taylor Swift
2.Katy Perry
3.Kim Kardashian West
4.Demi Lovato
5.Ellen Degeneres
Top 5 most influential men on Twitter in 2018
1.Liam Payne
2.Donald Trump
3.Justin Bieber
4.Barack Obama
5.Cristiano Ronaldo