Its the beginning of a new month and It’s also the month to celebrate fathers. Coincidentally, International brand, Louis Vuitton just launched it’s first fragrance for men. So if you have been thinking of what to get your dad, your answer isn’t far fetched.
Louis Vuitton made the announcement to launch its first collection of men’s fragrances yesterday 31st May 2018.
The new scents are crafted by the same man behind Louis Vuitton’s fragrances for women, which were unveiled in 2016.
This time around, master perfumer Jacques Cavallier-Belletrud has used his skills to create five highly individual scents, using innovative techniques such as fractionation (a separation process in which one mixture is divided into a number of smaller parts) and distilling with carbon dioxide, to extract the purest and most intense elements from the raw ingredients.
The first fragrance in the collection is called L’Immensité, a sharply intense scent that features a skillful blend of bitter grapefruit and ginger, mixed with laudanum and amber to create a lemony, spicy smell with an echo of sage and rosemary.
Nouveau Monde, meanwhile, is inspired by the intrepid 19th- century explorer Pierre Savorgnan de Brazza, after whom the city of Brazzaville in the Republic of Congo is named. To honour this African connection, raw cocoa from the Ivory Coast has been distilled to capture the essence of the bean, and then blended with oud assam for a warm, vaguely leathery feel. To this, saffron has been mixed, adding an unexpected but masculine edge.
Named for the French word for “thunderstorm”, Orage is an intriguing blend of the earthiness of patchouli and the softness of iris. The addition of bergamot and distilled Japanese vetiver creates a complex, layered fragrance of woody, musky tones.
Sur la Route, literally “on the road”, is said to be about personal journeys. Cavallier-Belletrud has used Calabrian lemon and a special grade of cedar. Preferring the precise astringency of the lemon pulp, first all the terpenes (aromatic essential oils) had to be removed, revealing a deeper, hidden element. Blended with Peruvian balsam, the zestiness is finished with the spice of pink peppercorn and nutmeg.
Finally, Au Hasard, meaning “by chance” or “at random”, aims to capture the giddy feeling of a surprising detour, or a leap from a high cliff into the sea. Building on the milky creaminess of Sri Lankan sandalwood, the exceptionally rare seeds of the ambrette flower have been introduced, creating a vegetal muskiness with a hint of pear.
In addition to these five new olfactory offerings, Vuitton also created a unisex scent entitled Ombre Nomade, which launched exclusively in the Middle East on May 4.