Portable, an iconic figure in the public, a sports enthusiast, and a music sensation has been chosen as the new face of LuckyBet in a ground-breaking partnership that combines the worlds of music and sports betting.
On September 26, 2023, this momentous announcement was made at the LuckyBet Head Office facility at Ojota Bus Stop, Lagos, signalling the fusion of two vibrant entertainment worlds.
Portable, known for his exhilarating live performances, plans to bring his special charisma and limitless energy to the world of sports betting. The marketing manager for LuckyBet, Nneka Nnaji, stressed that this collaboration fills a gap between two vivacious entertainment genres and promises an unmatched blend of sports and music.
“Music and sports share a universal language, and I’m thrilled to be part of LuckyBet. Together, we’ll create an unforgettable experience that resonates with fans of both worlds”, said Portable during the official unveiling of this collaboration.
Nnaji highlighted that the selection of Portable as the LuckyBet ambassador demonstrates the company’s commitment to creativity and fun in the sports betting sector. This partnership represents a common aim to improve the sports betting experience through the enchantment of music and entertainment, going beyond simple endorsement.
When asked what fans and sports betting enthusiasts should expect in the near future, Nnaji responded,
“Just like Portable, who began humbly but, with determination, has risen to the pinnacle of the music and entertainment world, the LuckyBet/Portable collaboration will bring to life the brand’s philosophy to empower youth and help them realize their dreams of getting lucky and becoming prosperous”. She added, “Our primary goal at Luckybet is to give back to the community by engaging with youth and providing essential social services and employment opportunities in all the communities where we operate”.
Additionally, Nnaji revealed plans to host unique sporting events and concerts that combine the thrill of live music performances with sports adrenaline, giving audiences an unmatched spectacle.
Social media users are already buzzing about this unprecedented collaboration, using hashtags like #LuckyBetiscoming, #LuckyBet X Portable, and #GetLuckyGetRich to celebrate this merger of music and sports betting.
With a dynamic and immersive experience for both fans and bettors, this partnership holds the potential to raise the bar for both entertainment and sports betting.