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#HLFDW Returns For Its 7th Edition: 25th -28th October! Photos from the Press Cocktail!

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#HLFDW

#HLFDW is Back!

From the 25th – 28th October 2017 at Eko Atlantic, Heineken Lagos Fashion and Design Week will galvanize the entire African continent to be the global locus for creativity and commerce from Lagos, Nigeria as it returns for its 7th edition with Heineken as the headline sponsor.

Connecting with over 20 million Pan-African insiders, tents will open to Runway Shows, Fashion Business Series, Fashion Focus Talks, and the #HLFDW After Party. This year’s events will feature an exciting four-day line up. Themed “Africa: Shaping Fashion’s Future”, #HLFDW2017 will welcome various talents from across Africa.

#HLFDW

Omoyemi Akerele – Founder, #HLFDW

The event was formally announced to the press at a cocktail held at Heineken House on the 13th of October 2017. Speaking at the cocktail were: Omoyemi Akerele – Founder Style House Files & Heineken Lagos Fashion and Design Week (#HFLDW), Franco Maria Maggi – Marketing Director, Nigerian Breweries, #HLFDW, Imade Eduso – Designer& Fashion Focus Alumni, Morenikeji Akinsola– Project Manager, Human Capital Development Centre and Tobi Idowu – Project Manager, Lagos Fashion and Design Week and Style House Files.

Speaking at the press cocktail, Franco Maria Maggi, Marketing Director, Nigerian Breweries expressed Heineken’s commitment to inspiring its African consumers to break boundaries through the LFDW platform. He also stated: “We are excited to be a part of this unique experience once again as Lagos shows the beauty of African fashion to the world. We are even more excited to showcase an African inspired Heineken hospitality collection at this year’s Lagos Fashion and Design week, created by East African designers – Lulu Mutuli and Azra Walji – a demonstration of Heineken’s appreciation of African designs, made possible through collaborative work between the Global Heineken, East African and Nigerian teams”.

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Tobi Idowu and Morenikeji Akinsola, provided insight into the initiatives led by Style House Files and supported by Nigerian Export Promotion Council (NEPC) which ran throughout the course of the year leading up to #HLFDW, starting off with the inaugural Autumn/Winter presentation in March, the Fashion Focus seminars in Enugu, Abuja, Lagos and Port-Harcourt, the apparel manufacturing – courses running at the Human Capital Development Centre (HCDC) in Apapa, and ending with Trade Shows which ran in 4 cities – WWDMagic Trade Show in Las Vegas, Pitti Imagine Super in Milan, Tranoi in Paris and ‘Music Matters” at Selfridges with Davido and Orange Culture.

“It has been an impactful year for us at SHF and LFDW. From the A/W presentation to working with our Fashion Focus finalists all year round through various brand-building workshops, our HCDC training centers in Lagos and Abuja and trade shows, securing 19 new stockists. There is still a lot to be done, but we are hopeful with an increased focus on skills acquisition, training, providing opportunities for access to markets, our imaginings of a buoyant fashion industry that impacts the African economic landscape will be actualized” – Tobi Idowu, Project Manager – SHF

Speaking about her yearlong Fashion Focus experience, Imade Eduso said, “It has been an insightful experience. The knowledge gained on this journey has shifted my perspectives for the better and impacted the brand positively. Through the workshops and various Fashion Focus programmes I have learnt brand positioning, brand building, the importance of streamlining brand offerings, staying focused and how to sustain the business. #HLFDW is the perfect springboard to showcase my SS18 collection and I am excited for what lies ahead.”

This year, Fashion Business Series will host it’s 5th season tagged “Technology and the Fashion Industry: What lies ahead?” in partnership with Style House Files, TECNO, FETS Wallet, NEPC, Business Day and Eko Atlantic. Taking place on Day 2 of fashion week, #FBS will feature speakers such as, Cosmas Maduka – Founder/CEO of Coscharis Group, Mark Van Iterson – Design and Concept Lead at Heineken Global, Mobolaji Dawodu – Fashion Director at GQ Style, Asiyami Gold – Content Curator, Sissi Johnson – Global Brand Strategist, Mode Aderinokun – Founder at Studio on Mode, amongst others, speaking on Sustainability, Digital, Technology, Sourcing, Manufacturing, Distribution, and Media.

A welcome addition to this years #HLFDW events will be the experience tent which will play host to Fashion Focus talks with influencers and tastemakers, an interactive Heineken bar and the bloggers lounge curated by The Assembly in collaboration with Newton & David. The bloggers lounge will be a networking hub as well as the perfect spot for bloggers to wine down or work before the evening shows. Access is strictly by invitation.

Omoyemi Akerele – Founder #HLFDW, rounded up the press cocktail thanking the commitment of sponsors and reiterating the objective of the #HLFDW platform and the growing need to engage the Pan-African fashion industry to promote skills acquisition and commerce that can catalyze economic growth.

#HLFDW Line-Up

Runway Shows: 25th -28th October, 2017

Fashion Business Series: 26th October, 2017

  • Fashion Focus Talks: 27th – 28th October, 2017

Heineken Lagos Fashion and Design Week is proudly sponsored by Style House Files, Heineken, Maybelline, FETS Wallet, NEPC, and supported by TECNO, Eko Atlantic and Newton & David.

See more photos from the event below:

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Media Partners: Style Vitae, Bella Naija Style, Pulse Nigeria, Konbini, Guardian Life, Business Day and Linda Ikeji TV

For more information on #HLFDW, kindly visit www.lagosfashionanddesignweek.com

FASHION

Fashion Lessons For The Week From Nollywood Actor, Jim Iyke

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Jim Iyke: Fashion Lessons For The Week | fab.ng

Guys, get ready to be fashion-inspired this week. Are you a guy who loves fashion? Do you want to step up your fashion game as a guy? We’re turning to Nigerian actor and entrepreneur Jim Iyke for serious fashion inspiration. Known for his love of sunglasses and a knack for edgy outfits, Jim Iyke isn’t afraid to push boundaries and break fashion rules.

Over the next few days, we’ll dissect Jim Iyke’s wardrobe, offering a week’s worth of fashion ideas to elevate your look, no matter the occasion. We’ll explore his signature style—think bold colours, statement sunglasses, and unexpected mixes of textures and patterns.

Are you a fashion novice? Don’t worry! We’ll break down these looks and provide tips on how to incorporate them into wearable pieces for your own wardrobe.

So, get ready to unleash your inner fashionista as we show how to channel Jim Iyke’s vibe for every day of the week:

Monday

The outfit is a crisp royal blue shirt tucked into a pair of beltless teal blue pants. The sharp contrast between the blues creates a bold statement, while the relaxed fit of the pants gives off a more casual vibe.

To complete the look, brown shoes ground the outfit. The specific type of shoe can be chosen based on the desired level of formality, ranging from dress shoes for a polished look to sneakers for a laid-back weekend style.

 

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A post shared by Jim Iyke (@jim.iyke)

Tuesday

This outfit creates a sleek and sophisticated look entirely in black. The foundation consists of a classic button-down shirt, adding a touch of professionalism. To complete the dark and monochromatic look, black pants are incorporated, creating a streamlined silhouette.

However, the all-black ensemble doesn’t shy away from accessories. A necklace adds a touch of sparkle and personality, while bracelets provide further adornment to the wrists.

Finally, a wristwatch completes the look, offering both functionality and a polished touch. This combination of classic elements and statement accessories creates a stylish and put-together outfit that’s perfect for various occasions.

 

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A post shared by Jim Iyke (@jim.iyke)

Wednesday

This outfit embraces a chic and monochromatic look. A cosy sweater in a single; for a timeless and versatile choice, navy blue is a great option, but any other solid colour would work too. The sweater is paired with navy blue pants, creating a streamlined silhouette from head to toe.

To add a touch of personality and warmth, a white beanie is incorporated. This creates a playful contrast with dark tones and a cosy vibe.

Finally, the outfit is finished with a white footwear choice, like sneakers or boots, depending on the desired level of formality. A white wristwatch complements the other white elements and adds a polished touch.

Overall, this look is both comfortable and stylish, perfect for a casual day out.

 

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A post shared by Jim Iyke (@jim.iyke)

Thursday

A black tee keeps things casual and versatile. It can be a crewneck, v-neck, or even a graphic tee depending on your personal style.

Black straight-leg pants offer a clean and polished silhouette. They’re a step up from joggers but not as formal as skinny jeans. Alternatively, loose jeans can work too, but choose a darker wash for a more streamlined look.

A wristwatch to get a touch of sophistication and functionality.

Suiting shoes offer a surprising twist. They elevate the outfit beyond just casual and add a touch of unexpected polish. Think loafers, derbys, or even Chelsea boots in black leather.

Overall, this outfit is a great choice for a casual date night, running errands in style, or even a dressed-down office look.

 

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A post shared by Jim Iyke (@jim.iyke)

Friday

Fridays call for a relaxed approach to workwear, allowing you to move freely and tackle those last-minute tasks. A classic tracksuit provides ultimate comfort and ease of movement. Choose a breathable material like cotton or a cotton blend for ultimate comfort.

For a more layered look, pair a cosy hoodie with your favourite dark-wash jeans. This combination offers warmth and flexibility, making it perfect for a busy day.

No casual Friday outfit is complete without a comfortable pair of sneakers. Choose a style that offers good support, especially if you’ll be on your feet a lot.

Even though it’s casual Friday, maintain a polished look. Opt for clean, well-maintained clothes and avoid anything overly baggy or revealing.

 

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A post shared by Jim Iyke (@jim.iyke)

Saturday

Saturday is the perfect day to unwind and embrace a relaxed look. A loose-fitting two-piece outfit, like a sleeveless top and matching trousers, is a great choice for comfort and style.

The loose fit allows for freedom of movement, whether you’re running errands, brunching with friends, or simply lounging at home. Plus, the matching element of the outfit adds a touch of effortless style, ensuring you look put-together without any extra effort.

To complete the laid-back vibe, pair the two-piece with a comfortable pair of matching sandals. You can choose flat sandals for a breezy feel or opt for sandals with a slight wedge heel for a touch of added height and sophistication.

 

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A post shared by Jim Iyke (@jim.iyke)

Sunday

For a relaxed Sunday evening outing, why not embrace a touch of African flair? This outfit combines an African native top and trousers, giving it a stylish look. The loose fit of the top and trousers ensures comfort, making it perfect for a Sunday service, a casual evening spent strolling or catching up with friends.

To add a pop of colour and personality, consider a pair of “poppin'” slip-ons. This could mean bright, patterned sandals, or embellished flats that complement the colours or patterns in your top and trousers.

Finally, a purse completes the outfit, allowing you to carry your essentials in style. Choose a purse that complements the overall colour scheme or one that adds a contrasting pop, depending on your preference.

 

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A post shared by Jim Iyke (@jim.iyke)

Check out more fashion tips here.

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FASHION

How To Protect Your Brand Like Veekee James

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How To Protect Your Fashion Brand Like Veekee James | Fab.ng

Established fashion designer Veekee James recently shared some valuable wisdom with aspiring designers. In an Instagram post uploaded on May 14, 2024, she focused on the importance of brand protection. Veekee James offered key steps that up-and-coming designers can take to safeguard their creations and build a thriving fashion brand.

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FASHION

10th AMVCA: See How Celebrities Rocked The Red Carpet

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10th AMVCA: See how celebrities stunned the red carpet | fab.ng

The annual African Magic Viewer’s Choice Awards (AMVCA) unfolded her 10th edition on May 11th, 2024, transforming Lagos’ Eko Hotel and Suites into a dazzling spectacle. Nollywood’s A-listers and Africa’s most celebrated talents in film and television converged for a night of recognition and glamour.

The ceremony, broadcast live on DStv and GOtv, not only celebrated artistic achievements but also served as a platform for showcasing exquisite fashion.

The red carpet buzzed with excitement as celebrities arrived, meticulously embodying the “Wearable Art” theme. From breathtaking gowns that resembled flowing paintings to suits tailored with intricate details, the fashion parade was a visual feast.

While some stars are still basking in the afterglow of well-deserved wins or processing the sting of close calls, the night undoubtedly belonged to Beauty Tukura. For the second consecutive year, she stole the show and secured the coveted Best Dressed Award.

Beyond the awards and unforgettable fashion moments, the AMVCAs serve as a significant milestone, recognising and celebrating the exceptional talent within Africa’s film and television industry. The ceremony honours established names and shines a spotlight on rising stars.

This year’s AMVCAs undoubtedly left a lasting impression as a premier event that celebrates African excellence in film and television.

See top fashion from the 10th AMVCA below:

1. Osas Ighodaro – Dress designed by Veekee James

 

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A post shared by Osas Ighodaro (@officialosas)

2. Bisola Aiyeola – Dress designed by Somobysomo

 

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A post shared by Bisola Aiyeola (@iambisola)

3. Beauty Tukura – Dress designed by Emaginebybukola

4. Nana Addo – Dress designed by Yoli Koomson

 

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A post shared by NANA AKUA ADDO (@nanaakuaaddo)

5. Tacha Akide – Dress designed by Abbaswoman.ng

6. Uche Montana – Dress designed by Veekee James

 

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A post shared by Uche Montana (@uchemontana)

7. Toke Makinwa – Dress by Veekee James

 

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A post shared by Toke Makinwa (@tokemakinwa)

8. Adunni Ade – Dress designed by Anncranberry

 

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A post shared by Adunni Ade (@iamadunniade)

9. Neo Akpkofure – Outfit by Ambaosa

 

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A post shared by Neo Mobor Akpofure (@neo_akpofure)

10. Laura Ikeji- Dress designed by Ericamoorebrand

 

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A post shared by Laura Ikeji Kanu (@lauraikeji)

11. Idia Aisian- Dress designed by Emaginebybukola

 

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A post shared by IDIA AISIEN (@idia.aisien)

12. Yvonne Jegede – Dress designed by Ericamoorebrand

 

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A post shared by Yvonne Jegede (@iamyvonnejegede)

13. Iyabo Ojo – Dress designed by Mubrikluxury

 

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A post shared by Queen Mother (@iyaboojofespris)

14. Timini Egbuson – Suit by Annakarinkarlsson

 

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A post shared by Timini Egbuson (@_timini)

15. Jemima Osunde – Dress designed by Flat17studio

 

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A post shared by Jemima Osunde (@jemimaosunde)

16. Richard Mofe-Damijo – Agbada by Dejiandkola

 

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A post shared by Richard Mofe-Damijo RMD (@mofedamijo)

17. Liquorose- Dress designed by Somobysomo

 

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A post shared by Roseline Afije (@liquorose)

18. Elozonam – Outfit by Jeffurbanclothing

 

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A post shared by E L O⚡️O N A M (@elozonam)

19. Chiomagoodhair – Dress designed by WEIZ DHURM FRANKLYN

 

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A post shared by Chioma Ikokwu (@chiomagoodhair)

20. Vee- Dress designed by Ladybeellionaire_luxury

 

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A post shared by VEE. (@veeiye)

21. Faithia Williams-Dress designed by Pearls_bridals

 

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A post shared by Faithia Williams (@faithiawilliams)

22. Tolanibaj – Dress designed by Obitomic

 

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A post shared by TBAJ (@tolanibaj)

23. Tomike – Dress designed by Veekee James

 

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A post shared by Tomike Adeoye (@tomike_a)

24. Adedimeji Lateef – Agbada designed by Labaleoo collections

Check out more fashion news here.

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