On Monday, over 100 professional women’s football players issued an open letter urging FIFA to end its partnership with Saudi Aramco, the oil and gas conglomerate.
The players expressed their concern about FIFA’s decision to align with the company, calling for the world football governing body to reconsider the relationship.
Earlier in April, FIFA signed a four-year partnership deal with Saudi Aramco.
This agreement grants Aramco a worldwide partnership role, extending to major tournaments such as the 2026 World Cup and the Women’s World Cup in 2027.
In recent years, Saudi Arabia has made significant investments in sports, including soccer, Formula 1, and golf. However, critics, including women’s rights organizations and members of the LGBTQ community, accuse the kingdom of using its Public Investment Fund (PIF) to “sportswash” its human rights record. These groups argue that the country uses its involvement in global sports to distract from ongoing human rights issues.
Saudi Arabia has denied these accusations. The kingdom asserts that its laws protect national security. Saudi Arabia maintains that it does not abuse human rights.
Prominent football players were among those who signed the letter.
They include Manchester City striker Vivianne Miedema, Canadian national team captain Jessie Fleming, and former U.S. team captain Becky Sauerbrunn. Indeed, they added their voices to the growing call for FIFA to reconsider its ties with Saudi Aramco.
“We urge FIFA to reconsider this partnership and replace Saudi Aramco with alternative sponsors whose values align with gender equality, human rights and the safe future of our planet,” the players said in the letter.
They also suggested forming a review committee that includes player representation to assess the ethical implications of future sponsorship deals.
Emphasizing how sponsorship revenues contribute to increased investment in women’s football, FIFA said,
“FIFA values its partnership with Aramco and its many others commercial and rights partners,” a spokesperson for FIFA said.
“FIFA is an inclusive organisation with many commercial partners also supporting other organisations in football and other sports.
“Sponsorship revenues generated by FIFA are reinvested back into the game at all levels and investment in women’s football continues to increase, including for the historic FIFA 2023 Women’s World Cup and its groundbreaking new distribution model.”
A representative for Aramco said they will respond to the letter as soon as possible.
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