Genesis Pictures and Silverbird Distribution have joined forces to co-distribute “The Waiter,” the latest film from popular comedian Ayo ‘A.Y’ Makun. Corporate World Entertainment produced the action-comedy. It is a deep dive into the country’s socio-political issues.
Nnaeto Orazulike of Genesis Pictures and Isabella Okechukwu of Silverbird Distribution released a joint statement about the partnership. Orazulike emphasized their goal to reach global audiences. Okechukwu highlighted how this collaboration would set new standards for film distribution in Nigeria and create fresh revenue streams.
AY expressed his gratitude for the partnership. He sees it as a significant step forward for Nigeria’s film distribution industry. The comedian-turned-filmmaker has made a name for himself in Nollywood with his ability to blend humour and compelling narratives.
Dubbed the “Gensilver deal,” this partnership could reshape Nigeria’s cinema landscape. Genesis and Silverbird’s combined market shares now position them to challenge FilmOne’s long-standing dominance in the industry. This deal might usher in a new era of cooperation and innovation within Nollywood, promoting fair revenue sharing and collaborative trade.
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AY has left an indelible mark on Nigerian film and entertainment. His debut film, “30 Days in Atlanta,” became one of Nollywood’s highest-grossing films in 2014. He followed this success with “A Trip to Jamaica” in 2016 and “Merry Men: The Real Yoruba Demons” in 2018. Each release has consistently delivered box office hits.
“The Waiter” is set to hit theatres in December.
Films from Funke Akindele, Toyin Abraham, and Mercy Aigbe will create a competitive month for Nigerian cinema. This lineup promises an exciting end to the year for Nollywood fans.
The co-distribution agreement between Genesis Pictures and Silverbird Distribution marks a significant shift in Nigeria’s film industry. It demonstrates a move towards more collaborative and innovative approaches to film distribution. This partnership could potentially increase the reach of Nigerian films both domestically and internationally.
As the Nigerian film industry continues to grow and evolve, deals like this may become more common. They offer a way for companies to pool resources and expertise. This potentially leads to better promotion and wider distribution of Nollywood films. This could, in turn, lead to increased revenue and recognition for Nigerian filmmakers and actors.
The success of “The Waiter” and the Gensilver deal will be closely watched by industry insiders. If successful, it could pave the way for more such partnerships in the future.