BEAUTY
Check Out This Ultimate Guide To Current Beauty Trends
Beauty trends constantly evolve, reflecting changes in fashion, culture, and technology. In recent years, the beauty industry has seen a shift towards more inclusive, sustainable, and personalized practices.
From skincare innovations to makeup techniques, these trends are shaping the way people approach beauty. This article explores some of the most significant beauty trends currently making waves.
Embracing Natural Beauty
One of the most prominent trends in the beauty industry is the embrace of natural beauty. More people are choosing to celebrate their unique features rather than conforming to traditional beauty standards.
This shift has led to a rise in minimalistic makeup routines and a focus on enhancing, rather than altering, natural beauty.
Skinimalism: Skinimalism combines skincare and minimalism, encouraging people to use fewer products while focusing on skin health.
Instead of layering multiple products, the emphasis is on a simplified routine that includes essentials like a gentle cleanser, moisturizer, and sunscreen. This approach allows the skin to breathe and promotes a more natural look.
No-Makeup Makeup: The no-makeup makeup trend is all about creating a fresh, barely-there look that enhances natural features.
This style uses a lightweight foundation, tinted moisturizers, and subtle highlighters to achieve a flawless yet understated finish. The goal is to look polished without appearing heavily made up.
Sustainable Beauty
Sustainability is becoming a key consideration for both consumers and brands in the beauty industry. With growing awareness of environmental issues, people are looking for products that are eco-friendly, ethically sourced, and packaged sustainably.
Eco-Friendly Packaging: Brands are increasingly adopting sustainable packaging solutions, such as using recyclable materials, biodegradable packaging, and reducing plastic waste.
Refillable containers and minimalistic designs are also gaining popularity as they align with consumers’ desire to reduce their environmental footprint.
Clean Beauty: Clean Beauty focuses on products that are free from harmful chemicals, synthetic fragrances, and toxic ingredients.
Consumers are becoming more educated about what they put on their skin and are gravitating towards brands that offer transparency in their ingredient lists.
Clean beauty products are often cruelty-free, vegan, and made with natural or organic ingredients.
Waterless Beauty: Waterless beauty products are gaining traction as a sustainable alternative to traditional formulations.
These products, which include solid shampoos, concentrated serums, and powder cleansers, reduce water usage in both production and daily routines. Waterless beauty is not only eco-friendly but also tends to have a longer shelf life.
Personalized Beauty
Personalization has become a significant trend in the beauty industry, as consumers seek products and routines tailored to their individual needs. Advances in technology and data analysis have made it easier for brands to offer customized solutions.
Customized Skincare: Personalized skincare products are formulated based on an individual’s skin type, concerns, and preferences.
Brands use online quizzes, AI technology, and even DNA testing to create products that address specific issues such as acne, ageing, or hyperpigmentation. This trend reflects the growing demand for effective, targeted solutions.
Haircare Personalization: Similar to skincare, personalized hair care is on the rise. Consumers can now receive customized shampoo and conditioner formulations based on their hair texture, colour, and overall condition.
These products are designed to cater to unique hair needs, from hydration and frizz control to volume and shine.
Virtual Try-Ons: The integration of technology in beauty shopping has led to the rise of virtual try-ons.
Using augmented reality (AR), consumers can try on makeup products, such as lipsticks and eyeshadows, virtually before making a purchase.
This technology enhances the shopping experience and helps customers make more informed decisions.
Bold Makeup Statements
While natural beauty is a major trend, bold makeup looks are also making a strong comeback. People are experimenting with colour, texture, and unconventional styles to express their individuality and creativity.
Graphic Eyeliner: Graphic eyeliner has become a popular trend, allowing people to experiment with different shapes, lines, and colours.
From sharp wings to abstract designs, this trend pushes the boundaries of traditional eyeliner application and adds a bold statement to any makeup look.
Bright Eyeshadow: Vibrant eyeshadow colours, such as neon greens, blues, and pinks, are making a splash in the beauty world. This trend encourages people to play with colour and create eye-catching looks that stand out.
Whether it’s a full lid of bold colour or a pop of brightness on the inner corner, bright eyeshadow is all about having fun with makeup.
Bold Lips: The classic red lip never goes out of style, but bold lips are now being seen in a wider range of colours.
From deep purples to electric oranges, bold lip colours are a way to make a statement and add a touch of drama to any look. Matte, glossy, and even metallic finishes are all popular choices in this trend.
The Rise of Skincare Tools
Skincare tools have become an essential part of many beauty routines, offering at-home solutions that mimic professional treatments. These tools enhance the effectiveness of skincare products and provide targeted care for specific concerns.
Facial Rollers: Jade rollers and other facial rollers are popular tools for improving circulation, reducing puffiness, and helping skincare products penetrate deeper into the skin.
These tools are often used in the morning to refresh the skin and in the evening to enhance relaxation.
LED Light Therapy: LED light therapy devices are used to target a range of skin concerns, from acne to ageing.
Different light wavelengths are used to address specific issues, such as blue light for acne and red light for anti-ageing. These devices offer a convenient way to enjoy the benefits of light therapy at home.
Microcurrent Devices: Microcurrent devices are used to tone and lift the skin by stimulating facial muscles with low-level electrical currents.
They are often marketed as non-invasive alternatives to facial treatments like Botox, helping to firm the skin and reduce the appearance of fine lines and wrinkles.
The beauty industry is dynamic, with trends constantly evolving to meet the changing preferences and values of consumers. As beauty continues to evolve, it’s exciting to see how these trends will shape the future of the industry.
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South African sensation and Grammy award-winning artist Tyla has graced the ELLE Magazine Cover of the October 2024 issue. At the tender age of 22, Tyla has experienced a meteoric rise in the music industry, captivating audiences worldwide.
Just a few years ago, she was a high school student in Johannesburg with dreams of stardom. Today, she has achieved a historic milestone by becoming the first South African solo artist to land on the Billboard Hot 100 since the legendary Hugh Masekela did so 55 years ago.
Furthermore, Tyla made history as the inaugural winner of the Grammy’s new category, Best African Music Performance, for her hit single “Water.”
Reflecting on her whirlwind year, Tyla hinted at exciting things to come. She expressed her desire to have fun and experiment with her music, incorporating more of her roots into her sound. While she emphasized that her core essence would remain unchanged, she hinted at an evolved approach to her music.
In her interview, Tyla discussed her upcoming project, the global rise of African pop, and her dedication to preserving her culture through her music. As she continues to grow as an artist, Tyla remains committed to maintaining her authenticity and celebrating her African heritage in all her creations.
Tyla Graces ELLE Magazine Cover
Read excerpts of the interview below:
On Amapiano:
“When amapiano would come on, we would see everybody’s moves just change. Seeing the energy of it…it felt so spiritual,” she tells me. “I always wanted to mix it with other styles that I enjoy, like R&B and pop—and make it my own.” It was frustrating to watch her country’s unique music, from amapiano to kwaito house, go unnoticed by the rest of the world. “I felt it was so special, and it needed to be shared. I did my own version of it in hopes of getting people to go deeper and discover the other artists we have and the origins of my sound.”
On South African music:
“Another thing about South African music: There can be a depressing song, but the beat just makes you wanna dance. So I also like incorporating that in my stuff. While you’re crying, dance and shake your ass at the same time,” she says with a laugh. Whenever she listens to the amapiano song “Healer Ntliziyo Yam,” for instance, she cries. “I know what I like,” Tyla says. “I know what I wanna look like; I know what is cool, especially now I trust my judgment, and yeah, I love collaborating with people and going outside of my comfort zone, but not too far off where it feels like something I wouldn’t do. If I don’t like it, I’m not going to do it.”
Reflecting on her wild year,
“I do feel like I’ve changed a lot in the span of a few months; people may not see it. I’m excited to see that in my next album.” She describes that change as starting to detach from what people say or think about her, after feeling annoyed at constant comparisons to Rihanna and “I’m a Slave 4 U”-era Britney Spears. “Initially I used to care. Recently I’ve just been feeling, ‘They’re gonna say what they wanna say, and it doesn’t even matter because I know it’s not that,'” Tyla says. She posts less and sometimes deletes social media apps from her phone for a week at a time.
“This year was me introducing myself. Next year I’m just gonna have fun,” she says. “Do whatever, wear whatever. I’m just playing around a lot, and bringing a lot of my roots into my music. It’s still gonna be me, still sweaty vibes, but evolved.”
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Check here for the full interview.
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Small locks, also known as micro locs or sister locks, offer a versatile and low-maintenance hairstyle that’s gaining popularity among natural hair enthusiasts. These small, uniform locks provide endless styling possibilities while allowing you to embrace your natural hair texture. In this article, we’ll explore how to style small locks in 13 stunning ways. This will give you plenty of inspiration for your next hair adventure.
1. The Classic Free-Flowing Lock
Sometimes, the simplest style is the most beautiful. Letting your small locks flow freely showcases their natural beauty and movement. This low-effort style works well for any occasion, from casual outings to formal events. To achieve this look, simply wash and condition your locks, then allow them to air dry.
Once dry, gently separate any locks that may have joined together during the drying process. For added shine and moisture, apply a light oil or loc cream throughout your hair. This classic style not only looks effortlessly chic but also gives your scalp and locks a chance to breathe.
2. Elegant Updo
For a more sophisticated look, try an elegant updo with your small locks. Start by gathering your locks at the crown of your head and securing them with a hair tie. Then, twist the remaining locks and wrap them around the base of the ponytail, creating a bun.
Secure the bun with bobby pins, tucking in any stray ends. For a more polished finish, use a small amount of edge control gel to smooth down any flyaways around your hairline. This versatile style works well for both professional settings and special occasions.
3. Half-Up, Half-Down
The half-up, half-down style combines the best of both worlds, allowing you to showcase the length of your locks while keeping hair away from your face. To create this look, part your hair horizontally from ear to ear.
Gather the top section and secure it with a hair tie or decorative clip. Leave the bottom section loose. You can further enhance this style by adding braids or twists to the top section before securing it. This playful yet elegant style is perfect for everyday wear or casual events.
4. Braided Crown
A braided crown adds a touch of bohemian flair to your small locks. To achieve this look, part your hair down the middle from the forehead to the nape. Starting at your forehead, begin braiding each side, incorporating more locks as you go.
Continue braiding around your head until you reach the opposite side. Secure the ends with small clear elastic bands and pin the braids in place. Tuck any loose ends underneath the braids. This romantic style is ideal for summer days or festival season.
5. Loc Ponytail
The loc ponytail is a quick and easy style that works well for both casual and formal occasions. Simply gather your locks at the desired height (high, middle, or low) and secure them with a hair tie. For added flair, wrap a small section of locks around the hair tie to conceal it.
You can also accessorize your ponytail with colourful wraps, cuffs, or beads. This versatile style keeps your locks neat while showcasing their length and texture.
6. Side-Swept Locks
For a glamorous, red-carpet-worthy look, try side-swept locks. Create a deep side part and use bobby pins to secure most of your locks to one side of your head. Allow the remaining locks to cascade over your shoulder.
This asymmetrical style adds drama and sophistication to your appearance. It’s particularly striking for special events or nights out.
7. Loc Braid-Out
A loc braid-out adds texture and volume to your small locks. Start with damp locks and divide your hair into several sections. Braid each section, ensuring you braid to the ends. Allow the braids to dry completely, either naturally or with a hooded dryer.
Once dry, carefully unravel the braids. The result is a head full of voluminous, wavy locks. This style is perfect for adding body and movement to your locks.
8. Bantu Knots
Bantu knots offer a fun and protective style for your small locks. Divide your hair into sections, then twist each section tightly and wrap it around itself to form a knot.
Secure with bobby pins if needed. You can create as many or as few knots as you like, depending on your desired look. This style not only looks striking but also helps protect your locks while you sleep.
9. Loc Mohawk
For those feeling bold, a loc mohawk makes a powerful statement. Start by creating two French braids on either side of your head, incorporating locks as you go. Secure the ends of the braids at the nape of your neck.
Leave the centre section of locks free, styling them upward for height. Use hairspray or loc gel to help the centre locks stand up if needed. This edgy style is sure to turn heads.
10. Accessorized Locks
Sometimes, all you need to elevate your small locks is the right accessory. Experiment with colourful wraps, beads, cuffs, or even fresh flowers woven throughout your locks.
You can add these accents to a few locks for a subtle touch or go all out for a more dramatic look. Accessorizing your locks is an excellent way to express your personal style and add visual interest to your hair.
11. Loc Bun
A loc bun is a classic, polished style that works well for any occasion. Gather your locks into a high ponytail, then twist the length of the ponytail and wrap it around the base to form a bun.
Secure with bobby pins. For a more relaxed look, leave a few face-framing locks loose. This timeless style keeps your locks neat while exuding elegance.
12. Faux Undercut
Create the illusion of an undercut without committing to the cut. Part your hair horizontally just above your ears and secure the top section out of the way. Braid the bottom section close to the scalp, either in cornrows or a single French braid.
Let the top section down, covering the braided part. This edgy style offers the best of both worlds – the look of an undercut with the ability to change it up when desired.
13. Twisted Updo
For a romantic, whimsical look, try a twisted updo. Start by creating two-strand twists throughout your locks. Then, gather the twists and pin them up in a loose, asymmetrical bun, allowing some twists to fall freely for a soft, ethereal effect. This dreamy style is perfect for weddings, proms, or any special occasion where you want to feel like a fairytale princess.
Conclusively, small locks offer a world of styling possibilities. Whether you prefer sleek and sophisticated looks or bold and edgy styles, there’s a perfect option for every occasion and personal taste. You can experiment with different techniques and accessories to find the styles that make you feel most confident and beautiful.
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