Paris Fashion Week got a sizzling Afrobeats injection thanks to Adekunle Gold!
“Falling Up,” by Adekunle Gold was selected to soundtrack the Louis Vuitton Men’s S/S 2025 fashion show. The song is a collaborative effort featuring Pharrell Williams and Nile Rodgers.
Held outdoors at UNESCO headquarters on June 18th, 2024, the event itself was a star-studded affair. Pharrell Williams, who doubles as Louis Vuitton’s creative director, kicked things off. He set the stage for a night of high fashion and emerging trends. The selection of “Falling Up” wasn’t just a random choice.
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Indeed, the song is a standout track from Adekunle Gold’s critically acclaimed 2023 album “Tequila Ever After.” The project garnered significant praise and spawned other hits like “Party No Dey Stop”, “Ogaranya,” and “Wrong Person” (featuring Odumodublvck).
Living in my glory days
And I did it my own way– Falling Up@LouisVuitton pic.twitter.com/5qYIsPNvvP
— BIG FISH 🦈 (@adekunleGOLD) June 19, 2024
But the spotlight wasn’t solely on Adekunle Gold’s music.
Also, his presence at the Louis Vuitton show in Paris alongside other Nigerian superstars transformed the event into a celebration of Afrobeats music and fashion. stars present were Rema, Mr. Eazi, the Grammy-winning trio, Tems, Burna Boy, and Wizkid.
This wasn’t the first time Adekunle Gold had blurred the lines between these two worlds. In 2023, he was involved in the unveiling of Manchester United’s Adidas luxury wear collection. There, he showed his keen interest in fashion and his ability to seamlessly blend his musical identity with the world of high fashion.
2024 continues to be a fruitful year for Adekunle Gold.
He’s not only making waves on the fashion scene but also maintaining his musical momentum. The release of the hit single “Rodo” further solidified his status as a hitmaker. Furthermore, his recent guest verse on Falz’s “Who Go Pay” left fans wanting more.
Adekunle Gold is a multi-faceted artist who is making his mark not just in the Afrobeats genre, but also in the broader world of music, fashion, and pop culture.