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OPINION

AFCON’s Global Visibility: The Secret Behind The Boost

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AFCON's Global Visibility: The Secret Behind The Boost | Fab.ng

This year, AFCON’s global visibility was a megahit! A whopping 2 billion people around the world tuned in to watch the month-long tournament, according to CAF boss Patrick Motsepe. Not only that, but online chatter and even money made from sponsorships all soared compared to past editions. This is a huge leap compared to past tournaments, thanks to a few key things. For one, the matches were broadcast in a whopping 180 countries, with big names like Sky, Canal+, and the BBC joining the party. Even better, 45 channels aired the games for free.

People weren’t just watching; they were talking too! Social media was on fire, with people sharing their thoughts and excitement about the games. With more viewers and online visibility, companies wanted to get in on the action. Sponsorships and partnerships were up, bringing in more money for the tournament and African football as a whole.

Even the media couldn’t resist the AFCON fever! A whopping 6,000 journalists applied to cover the tournament, twice as many as the previous edition.

The recent Africa Cup of Nations brought in a whopping $75 million in sponsorship cash, according to market research experts. That’s a pretty impressive haul, especially considering 17 different companies were throwing their support behind the tournament.

Some of the big names on the list include TotalEnergies, the tournament’s main sponsor, along with Orange, Unilever, and 1xBet. These companies saw the AFCON as a way to reach a huge audience of African football fans, both on the continent and around the world.

AFCON's Global Visibility: The Secret Behind The Boost | Fab.ng

The managing director of Africa-focused sports media group Pulse Sports, James Torvaney, reported that there were ”far more deals and far more coverage” than the previous editions.

Social media platforms like TikTok, Twitter, and Instagram were like giant spotlights for the recent Africa Cup of Nations. According to sports experts at #AfricaScores, these platforms helped people all over the world see and learn more about the teams, brands, and even the organisers themselves. It wasn’t just about the games on the field; social media helped shine a light on everything AFCON.

Superstar players like Mohamed Salah, Sadio Mane, Victor Osimhen, and Andre Onana turned up the heat, drawing fans from all over the world to witness their incredible skills!

AFCON’s Global Visibility: At a deeper glance…

AFCON's Global Visibility: The Secret Behind The Boost | Fab.ng

The AFCON 2024 was a big success in terms of global visibility, bringing the tournament to the world! Thanks to smart partnerships with IMG and social media buzz, fans everywhere could enjoy the action. A lot of things went right.

  • Wider audience: CAF made AFCON easier to watch than ever before, with broadcasts in 180 countries! It was a huge boost to AFCON’s global visibility. This attracts more sponsors and broadcasters, which means more money for future tournaments.
  • Social media frenzy: Fans had a blast online, with friendly banter and viral moments spreading the excitement. Even big accounts like the Champions League joined in!
  • Côte d’Ivoire enjoyed financial benefits: hosting the tournament brought in $1 billion, boosting the country’s image as a tourism and business hub.

But there’s still room to improve…

  • Empty seats: Some matches had lots of empty seats, partly due to fans having trouble getting tickets. CAF needs to make tickets more accessible.
  • Travel hurdles: Travelling within Africa can be tricky, making it hard for fans to follow their teams. Affordable travel options are key.
  • Streaming the Future: CAF needs to embrace streaming to reach more fans, especially those who can’t afford cable or travel.
  • Last-minute deals: Confusing media agreements can hurt future viewership. CAF needs to plan better ahead of time.

Overall, AFCON 2023 was a success, but there’s room for improvement. With a few tweaks, CAF can ensure the tournament keeps growing and attracting fans, sponsors, and big bucks in the years to come.

Check here for more updates.

MOVIES

A Recap Of “Aníkúlápó” Ahead Of The New TV Series Sequel In March

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A Recap Of "Aníkúlápó" Ahead Of New TV series Sequel | Fab.ng

The highly anticipated sequel to the 2022 Netflix film “Aníkúlápó,” titled “Aníkúlápó: Rise of the Spectre,” is now a six-part series. Picking up where the movie left off, the story follows Saro (Kunle Remi) in a relentless pursuit of his desires.

At the centre of the drama lies Saro’s forbidden love affair with Arolake (Bimbo Ademoye), the wife of the powerful Alaafin of Oyo (Taiwo Hassan). Their secret romance is exposed, forcing them to flee. However, Saro’s attempt to escape takes a drastic turn when he’s captured and nearly beaten to death.

In a surprising turn of events, Arolake intervenes, saving Saro’s life by confronting Akala, the mythical bird responsible for transporting souls to the afterlife. She steals Akala’s powerful gourd, granting Saro the ability to raise the dead.

This newfound power brings immense wealth to Saro, but it also unleashes his greed. Unfortunately, his insatiable desire ultimately leads him to a tragic downfall.

A Recap Of "Aníkúlápó" Ahead Of New TV series Sequel | Fab.ng

The film ends with Akala, the mythical bird, furious about his missing gourd. Although Saro lies dead, Arolake has emptied the gourd, which still poses a risk to Akala’s power. Worse yet, Saro had already used the gourd to bring people back from the dead, dangerously disrupting the delicate balance between life and death.

As Saro’s greed and desire for more escalate, Queen Arolake reaches her breaking point. When Saro refuses to use the gourd unless given the king’s daughter in marriage, Arolake takes a decisive stance.

Knowing his dependence on the gourd, she cleverly empties it, rendering him powerless and trapped in the palace. Arolake, with her experience in escaping, gathers her belongings and flees the village. She leaves Saro with his newfound wives and the angered king.

Meanwhile, Alaafin Ademuyiwa, Arolake’s first husband, continues his relentless pursuit of her and Saro, seeking vengeance for their betrayal.

The film reaches a tragic conclusion with Saro’s demise. Blinded by greed, he demands the hand of a princess in exchange for resurrecting her brother, the prince. However, his empty promises and reliance on the stolen gourd backfired.

Unable to fulfil his side of the bargain, Saro faces the king’s wrath. The enraged villagers brutally attacked him and left him for dead outside the village.

In the final act, Akala, the mythical bird, retrieves his stolen gourd and carries Saro’s lifeless body to the afterlife, forever bound by the consequences of his actions.

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LIFESTYLE

Before You Type That Comment Online, Know This

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Before You Type That Comment Online, Read This | Fab.ng

The way we connect and express ourselves online has changed dramatically with the rise of digital communication. While this has made it easier to share ideas and stay connected, it’s also opened the door to negativity and unkindness.

It’s important to remember that our words online have a real impact on others, even if we can’t see them face-to-face. With that in mind, let’s explore some ways to be kind and create a more positive online environment for everyone:

Take a step back before hitting send on a comment or message. Think about how the person receiving it might understand your words and how they might feel. By remembering that there’s a real person behind the screen, you can be more empathetic and kind in your online interactions.

Think before you type. Imagine you’re talking to the person face-to-face. Would you say those words to them directly? If not, it’s best to reconsider sending the message.

Be respectful online, just like you would be in person. Remember that even though you’re communicating online, the person you’re talking to is a real person with feelings. Treat them with kindness and courtesy.

Keep in mind that everything you post online, from comments to tweets, leaves a digital trail that can last a long time and potentially come back to you. This can be a strong reminder to choose kindness over negativity.

Think about the potential future: your future employer, colleagues, or even friends might see your online activity someday. It’s important to be mindful of the impression you create online and project a positive and kind image of yourself.

Before You Type That Comment Online, Read This | Fab.ng

Being kind online goes beyond avoiding negativity. It’s also about actively spreading positivity and taking responsibility for your actions. If you make a mistake, misunderstand someone, or post something hurtful, acknowledge it and apologise. A sincere apology can repair relationships and build a more positive online environment for everyone.

While giving helpful advice is important, there’s a big difference between constructive criticism and just being mean. Instead of attacking someone’s ideas or their character, focus on helpfully expressing your thoughts. Point out areas where things could be improved, but do it in a way that is positive and focused on the work itself.

Spreading kindness online goes beyond just avoiding negativity. Look for and share uplifting news, stories, or quotes that can brighten someone’s day; be generous with genuine compliments and words of support for others; participate in discussions respectfully; and focus on finding solutions rather than placing blame.

By contributing to a positive online environment, you not only improve your own experience but also inspire others to do the same. Remember, everyone plays a role in shaping the online world. By being kind, taking responsibility for our actions, and spreading positivity, we can create a virtual space that is informative, entertaining, and welcoming to all.

The internet is a powerful tool, and the way we use it matters. Let’s choose kindness and work together to build a better online world.

If you liked this article, read this too.

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MUSIC

Nigerian Albums Released So Far In 2024

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Nigerian Albums Released So Far In 2024 | Fab.ng

This list of albums includes the diverse and different landscapes of Nigerian music. It features projects by artists who identify as Nigerian, irrespective of their current location.

Whether they are actively contributing to the music scene within Nigeria itself or creating music influenced by Afrobeat rhythms and styles from anywhere in the world, their work finds a place in this collection.

This approach acknowledges the global reach of Afrobeats and the dynamic exchange of artistic expression between Nigerian artists at home and abroad. It also shows the individual journeys and perspectives that Nigerian artists bring to their music, regardless of their physical location.

See the list of albums below:

  1. Jeriq & Psycho YP – Evil Twins (Jan 26)
  2. Timi Dakolo – The Chorus Leader (Jan 26)
  3. Iyanya – Once Upon A Cat (Feb 2)
  4. Portable – Tony Montana of London EP (Feb 5)
  5. Toby Shang – Afrohype Legend (Feb 6)
  6. Kayode – Kay Kay EP (Feb 7)
  7. Dxtar – Frequency EP (Feb 8)
  8. Adanna Duru – Nappy Hour II EP (Feb 9)
  9. Muis – Muis EP (Feb 9)
  10. Idowest – Ritmo Mafioso (Feb 9)
  11. Wavy – Blessings EP (Feb 9)
  12. Praiz – Loverboy EP (Feb 9)
  13. Rhedi – Quantitative Reasoning EP (Feb 9)
  14. Shae’s Universe – Love Letters (Feb 14)
  15. YKB – Yusful Music (Reloaded) (Feb 15)
  16. Shoday – BRKFST (Feb 16)
  17. Moses Bliss – Love Testament EP (Gospel) (Feb 23)
  18. Neza Iv – Love and Lamba EP (Feb 23)
  19. Geniie – Birth of Genie EP (Feb 23)
  20. Afolabi – For The Culture EP (Feb 23)

Check out more music updates here.

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