2023 has proven to be a transformative period for the Nigerian music star, Rema, as his music resonates globally, propelling him to unprecedented international success.
In a recent conversation on Apple Music Africa Now Radio, Rema talked about his artistic journey, emphasizing the evolution of his sound and his commitment to crafting timeless art.
During the interview with host Nandi Madiba, Rema expressed a unique perspective on music, describing it as more of a calling than a mere amalgamation of elements. He revealed that his creative process involves tapping into his internal self, viewing himself as a vessel chosen to make a lasting impact on the world through his art.
“When you’re blessed with a gift, it’s beyond making it seem logical. To me, it’s more like a spirit thing, it’s not like a brain thing, and it’s not like a thought process. There’s nothing I needed to study to be able to get others to tap in with me. I was just tapping in with myself, and if others follow me? Great. If they don’t? Great. I’d say for me it’s mostly internal, when I hear the voice in my head it’s leading me and I feel like a vessel, to leave a mark in the world. It’s like I’m chosen for it so whether or not I try to run away from it, it’s just what it is.”
Known for his avant-garde artistic choices, Rema’s influence extends beyond his music into his visuals and fashion style. He expresses a fondness for working with fellow creatives to create unconventional concepts.
Rema approaches his art with a deliberate intention, aiming for creations that not only hold down his audience in the present but also stand the test of time, enduring for decades to come.
“I’m supportive of creatives. You see all these great things that have to do with my storytelling, my journey, my branding, my visuals, my photos. I’m not the one taking the photos, I’m not the one shooting the videos, I’m not the one doing all of that they’re just young youths waiting for someone to invest in them, to bring out their crazy ideas, right? That’s what I live for, I live for investing in the youth. It’s beyond musicians, it’s beyond my peers and colleagues. Everyone wants to create, I feel like a lot of creatives have a place in my journey, so I do as best as possible to reinvest in my career, and in myself. I’m not just here because I want to drop a banger, make some money, and live a flashy life. In 50 years to come, people are going to trace a lot of things back to me – songs back to me, fashion style back to me, visuals back to me, a whole bunch. I want to be able to touch all areas of life, but music is like the first rocket. When it detaches, it goes to wherever it needs to go.”
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Rema is solidifying his presence in the global music industry, steadily moving globally, propelled by the triumph of his chart-topping single “Calm Down” with Selena Gomez.
In a groundbreaking achievement, Rema earned the distinction of being the youngest African artist to sell out the O2 Arena.
The release of his latest EP, “RAVAGE” serves as a testament to his progress toward global superstardom, declaring himself as a pacesetter in the music industry.
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