Africa’s super app, Ayoba, and the continent’s premier music streaming and download platform, Boomplay, have unveiled a strategic cross-platform partnership. This collaboration involves integrating music and audio content from Boomplay into the ayoba app.
As a result of this partnership, ayoba users will gain access to a diverse range of music and audio content from Boomplay, comprising new releases and specially curated playlists. Users can stream this content for free without incurring data charges if they are on the MTN network.
Additionally, ayoba users can subscribe to Boomplay Premium on the ayoba platform, providing an ad-free experience and granting access to Boomplay’s extensive catalogue of over 120 million songs.
The official announcement of this collaboration took place during a live music event in Lagos, Nigeria, featuring Afrobeats artist, Teni on December 7, 2023.
Representatives from both brands, along with select Boomplay and ayoba users, and fans of Teni who were invited through an online campaign, shared in the excitement as the music celebration unfolded.
Burak Akinci, CEO of ayoba, commented on the partnership, stating:
Discussing the potential of the collaboration with ayoba, Paul Azumah-Ayitey, Communications and Public Relations Manager for Africa at Boomplay, said:
“Our goal has always been to make music more accessible in Africa. We are therefore thrilled to partner with ayoba in this regard. This partnership will enable us to reach more music lovers across Africa and offer them a seamless streaming experience to enjoy and share content from our extensive content catalogue with other users.”
The integration is now active in several African countries, including Nigeria, South Africa, Ghana, Tanzania, Egypt, and more. This significant collaboration represents a crucial step in Ayoba’s mission to deliver a top-notch messaging and networking experience to MTN users throughout Africa.
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Since the integration, ayoba has seen an impressive 118% increase in streams across the continent. The introduction of music in Cote d’Ivoire resulted in a remarkable 425% growth in streams and a 220% increase in active users from month 1 to month 5.
Cameroon is the top-performing market, capturing 40% of the total stream share. The most popular playlist across Africa is “Les choses de l’amour“.
Boomplay, a pioneer in Africa’s music streaming evolution, consistently forges strategic partnerships to empower the continent’s digital music ecosystem. The Ayoba-Boomplay collaboration presents an exciting opportunity for both platforms to create synergies that benefit their user communities and contribute to further growth. Marketing and promotional activities related to this partnership are anticipated to roll out in the coming days.
Boomplay is a music streaming and download service with a focus on Africa, offering millions of songs, videos, and entertainment news. Users can enjoy free streaming of their favourite songs or subscribe for premium features like ad-free streaming and offline music playback.
With over 90 million monthly active users, Boomplay boasts a diverse catalogue of over 120 million songs worldwide. The service is accessible globally via mobile apps on the Google Play Store for Android and the App Store for iOS, as well as on the web at www.boomplay.com.
The company operates regional offices in Nigeria, Ghana, Kenya, and Tanzania.
Since its introduction in May 2019, ayoba has amassed millions of users, with a current active user base exceeding 30 million per month. This platform provides users free access to a digital ecosystem offering various rich media services through channels, micro-apps, and payment solutions, all embedded within an African super-app.
Ayoba is highly localized, specifically designed to meet the needs of African consumers, and supports 22 relevant languages. Users can securely send and receive encrypted messages, share photos, videos, files, and voice notes, as well as subscribe to live channels.
The platform also offers family-friendly localized content through curated channels, aiming to entertain, educate, and empower communities, along with a variety of games.
Ayoba is accessible for Android users on platforms like the Google Play Store, Apple Store, PalmStore (Transsion), Huawei, BeMobi stores, and through the ayoba website at ayoba.me.
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