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Ayoba & Boomplay Announces Cross-Platform Partnership

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Ayoba & Boomplay Announces Cross-Platform Partnership | Fab.ng

Africa’s super app, Ayoba, and the continent’s premier music streaming and download platform, Boomplay, have unveiled a strategic cross-platform partnership. This collaboration involves integrating music and audio content from Boomplay into the ayoba app.

As a result of this partnership, ayoba users will gain access to a diverse range of music and audio content from Boomplay, comprising new releases and specially curated playlists. Users can stream this content for free without incurring data charges if they are on the MTN network.

Additionally, ayoba users can subscribe to Boomplay Premium on the ayoba platform, providing an ad-free experience and granting access to Boomplay’s extensive catalogue of over 120 million songs.

The official announcement of this collaboration took place during a live music event in Lagos, Nigeria, featuring Afrobeats artist, Teni on December 7, 2023.

Ayoba & Boomplay Announces Cross-Platform Partnership | Fab.ng

Representatives from both brands, along with select Boomplay and ayoba users, and fans of Teni who were invited through an online campaign, shared in the excitement as the music celebration unfolded.

Burak Akinci, CEO of ayoba, commented on the partnership, stating:

Discussing the potential of the collaboration with ayoba, Paul Azumah-Ayitey, Communications and Public Relations Manager for Africa at Boomplay, said:

“Our goal has always been to make music more accessible in Africa. We are therefore thrilled to partner with ayoba in this regard. This partnership will enable us to reach more music lovers across Africa and offer them a seamless streaming experience to enjoy and share content from our extensive content catalogue with other users.”

The integration is now active in several African countries, including Nigeria, South Africa, Ghana, Tanzania, Egypt, and more. This significant collaboration represents a crucial step in Ayoba’s mission to deliver a top-notch messaging and networking experience to MTN users throughout Africa.

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Since the integration, ayoba has seen an impressive 118% increase in streams across the continent. The introduction of music in Cote d’Ivoire resulted in a remarkable 425% growth in streams and a 220% increase in active users from month 1 to month 5.

Cameroon is the top-performing market, capturing 40% of the total stream share. The most popular playlist across Africa is “Les choses de l’amour“.

Ayoba & Boomplay Announces Cross-Platform Partnership | Fab.ng

Boomplay, a pioneer in Africa’s music streaming evolution, consistently forges strategic partnerships to empower the continent’s digital music ecosystem. The Ayoba-Boomplay collaboration presents an exciting opportunity for both platforms to create synergies that benefit their user communities and contribute to further growth. Marketing and promotional activities related to this partnership are anticipated to roll out in the coming days.

About Boomplay

Boomplay is a music streaming and download service with a focus on Africa, offering millions of songs, videos, and entertainment news. Users can enjoy free streaming of their favourite songs or subscribe for premium features like ad-free streaming and offline music playback.

With over 90 million monthly active users, Boomplay boasts a diverse catalogue of over 120 million songs worldwide. The service is accessible globally via mobile apps on the Google Play Store for Android and the App Store for iOS, as well as on the web at www.boomplay.com.

The company operates regional offices in Nigeria, Ghana, Kenya, and Tanzania.

About Ayoba

Since its introduction in May 2019, ayoba has amassed millions of users, with a current active user base exceeding 30 million per month. This platform provides users free access to a digital ecosystem offering various rich media services through channels, micro-apps, and payment solutions, all embedded within an African super-app.

Ayoba is highly localized, specifically designed to meet the needs of African consumers, and supports 22 relevant languages. Users can securely send and receive encrypted messages, share photos, videos, files, and voice notes, as well as subscribe to live channels.

The platform also offers family-friendly localized content through curated channels, aiming to entertain, educate, and empower communities, along with a variety of games.

Ayoba is accessible for Android users on platforms like the Google Play Store, Apple Store, PalmStore (Transsion), Huawei, BeMobi stores, and through the ayoba website at ayoba.me.

For more news updates, check here.

ENTERTAINMENT

Beyoncé Shares Why She Cut off Her Hair After Becoming A Mom

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Beyoncé: Why She Cut off Her Hair After Becoming a Mom | Fab.ng

Music legend Beyoncé, whose influence extends far beyond the stage with initiatives like BeyGOOD and fashion line IVY PARK, is venturing into the world of hair care. Her brand new line, Cécred (a clever combination of her name), launched on February 20th. This exciting addition to her empire comes with a rare interview in Essence Magazine, where the “Renaissance” star shares a glimpse into her personal journey with hair, particularly after motherhood.

In a recent interview, Queen Bey shed light on the powerful emotions behind her dramatic hair transformation in 2013. The iconic singer, known for her cascading tresses, surprised fans by chopping off her hair into a daring pixie cut. This wasn’t just a style change—it was a symbolic shedding of expectations and societal pressures.

According to Beyoncé,

“I remember the day I decided to just cut all my hair off, I didn’t have a particular style in mind. It wasn’t an aesthetic choice, but it was a very big emotional transformation and metamorphosis that I was going through. So much of my identity as a performer has been connected to flowing hair. Cutting my hair off was me rebelling against being this woman that society thinks I’m supposed to be.”

Newly a mother, the singer remembered feeling a powerful urge to break free from societal expectations. She felt motherhood had granted her the freedom to shed those burdens. Beyoncé recalled her friend and hairstylist, Neal Farinah, feeling surprised at her decision, especially since she had long, thick, and healthy hair.

” It was a physical representation of me shedding the expectations put upon me,” she said.

“I just got the scissors and chopped it off. It was very intentional. And it was what I needed to do.”

For Beyoncé, this bold step sparked a newfound bravery and led her to make many other daring decisions in her life and career. This decision has shaped her into the person she is today.

The celebrity revealed glimpses of her childhood spent observing her mother, Tina Knowles, weave magic with hair in her salon. This experience, she shared, instilled in her a deep appreciation for haircare, a tradition proudly carried forward within their family.

“I saw her shampooing and trimming hair, transforming women, leaving them feeling really good,” Beyoncé recalled.

Get more news updates here.

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ENTERTAINMENT

Asake Says He Genuinely Loves Seyi Vibez’s Hit Song

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Asake Says He Genuinely Loves Seyi Vibez's Hit Song | Fab.ng

Asake, the Nigerian music sensation who skyrocketed to fame in 2022 with his hit “Omo Ope,” surprised fans recently by publicly expressing his admiration for another rising star, Seyi Vibez. In a heartfelt message on his Instagram story, Asake declared his genuine love for Seyi Vibez’s hit song “Different Pattern,” dispelling any rumours of animosity between the two artists.

Both Asake and Seyi Vibez have taken the mainstream by storm with their unique styles of Afrobeats, Fuji, and hip-hop, often characterised as exciting “neo-fuji” music. Asake’s musical journey began in January 2022, captivating audiences with his tunes that incorporated traditional Yoruba music, while Seyi Vibez made waves later that year with his hit “Chance,” which bore some musical similarities to Asake’s “Organise.

Despite their shared influences and similarities, particularly their use of elements from Fuji and Apala (another Yoruba music genre), the artists delve into different subgenres. Asake’s music often features the distinct sounds of Fuji music, while Seyi Vibez leans towards the rhythmic style of Apala. However, both artists share a common thread in their exploration of hip-hop and the incorporation of religious influences, leading to comparisons from fans.

Seyi Vibez

However, any worries about a potential rivalry were put to rest with Asake’s public appreciation for “Different Pattern.” This gesture not only reaffirms the positive relationship between the two artists but also opens up exciting possibilities for future collaborations, much to the delight of fans who admire their distinct talents.

In short, Asake’s unexpected appreciation for Seyi Vibez’s music not only clears the air on any potential rivalry but also paves the way for exciting possibilities in the Nigerian music scene. The future looks bright for these two talented artists, both individually and potentially together.

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ENTERTAINMENT

Davido Credits Foundation With N306m For Disbursement To Orphanages

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Davido Credits Foundation With N306m For Orphanages | Fab.ng

Renowned musician Davido has made good on his philanthropic pledge, fulfilling his promise to donate N300 million to orphanages across Nigeria.

On his official Twitter account on February 20th, 2024, Davido publicly declared his intention to support these institutions. He further clarified that the outreach efforts would be spearheaded by his own foundation, ensuring transparency and responsible distribution of the funds. True to his word, Davido wasted no time in translating his pledge into action.

On Wednesday, February 21, 2024, he announced a contribution exceeding the initial N300 million, transferring a grand total of N306,420,973 to the foundation’s account.

This commendable act of generosity shows Davido’s commitment to social responsibility and his dedication to improving the lives of vulnerable children in Nigeria. The substantial sum will undoubtedly have a significant impact on numerous orphanages, providing much-needed resources and support to those in need.

He shared proof of the transaction and wrote, “FOUNDATION ACCOUNT CREDITED… More details to follow soon.”

See the post:

Davido credits foundation with N300m for disbursement to orphanages

In his earlier post, Davido emphasised that this N300 million donation upholds a tradition he established years ago of giving back to his beloved Nigeria. He said the specific details of how the funds would be distributed to orphanages across the country would be unveiled soon.

He had posted,

“I and my foundation pledge the sum of 300 million Naira to orphanages around Nigeria … as my yearly contribution to the Nation ❤️ .. details of disbursement tomorrow 🇳🇬”

This is not the first time Davido has engaged in a charitable course, according to Fab.ng. Just last year, he donated N237 million across 424 orphanages, showing his commitment to supporting vulnerable children. This time around, his “Holy Ground” spirit soared even higher, exceeding initial pledges with a N306 million donation.

Davido’s generosity didn’t just impact numbers on a spreadsheet; it touched the lives of 13,818 children across the country. This act embodies his personal motto, “We Rise By Lifting Others.”

Check out more news updates here.

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