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Ayoba & Boomplay Announces Cross-Platform Partnership

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Ayoba & Boomplay Announces Cross-Platform Partnership | Fab.ng

Africa’s super app, Ayoba, and the continent’s premier music streaming and download platform, Boomplay, have unveiled a strategic cross-platform partnership. This collaboration involves integrating music and audio content from Boomplay into the ayoba app.

As a result of this partnership, ayoba users will gain access to a diverse range of music and audio content from Boomplay, comprising new releases and specially curated playlists. Users can stream this content for free without incurring data charges if they are on the MTN network.

Additionally, ayoba users can subscribe to Boomplay Premium on the ayoba platform, providing an ad-free experience and granting access to Boomplay’s extensive catalogue of over 120 million songs.

The official announcement of this collaboration took place during a live music event in Lagos, Nigeria, featuring Afrobeats artist, Teni on December 7, 2023.

Ayoba & Boomplay Announces Cross-Platform Partnership | Fab.ng

Representatives from both brands, along with select Boomplay and ayoba users, and fans of Teni who were invited through an online campaign, shared in the excitement as the music celebration unfolded.

Burak Akinci, CEO of ayoba, commented on the partnership, stating:

Discussing the potential of the collaboration with ayoba, Paul Azumah-Ayitey, Communications and Public Relations Manager for Africa at Boomplay, said:

“Our goal has always been to make music more accessible in Africa. We are therefore thrilled to partner with ayoba in this regard. This partnership will enable us to reach more music lovers across Africa and offer them a seamless streaming experience to enjoy and share content from our extensive content catalogue with other users.”

The integration is now active in several African countries, including Nigeria, South Africa, Ghana, Tanzania, Egypt, and more. This significant collaboration represents a crucial step in Ayoba’s mission to deliver a top-notch messaging and networking experience to MTN users throughout Africa.

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Since the integration, ayoba has seen an impressive 118% increase in streams across the continent. The introduction of music in Cote d’Ivoire resulted in a remarkable 425% growth in streams and a 220% increase in active users from month 1 to month 5.

Cameroon is the top-performing market, capturing 40% of the total stream share. The most popular playlist across Africa is “Les choses de l’amour“.

Ayoba & Boomplay Announces Cross-Platform Partnership | Fab.ng

Boomplay, a pioneer in Africa’s music streaming evolution, consistently forges strategic partnerships to empower the continent’s digital music ecosystem. The Ayoba-Boomplay collaboration presents an exciting opportunity for both platforms to create synergies that benefit their user communities and contribute to further growth. Marketing and promotional activities related to this partnership are anticipated to roll out in the coming days.

About Boomplay

Boomplay is a music streaming and download service with a focus on Africa, offering millions of songs, videos, and entertainment news. Users can enjoy free streaming of their favourite songs or subscribe for premium features like ad-free streaming and offline music playback.

With over 90 million monthly active users, Boomplay boasts a diverse catalogue of over 120 million songs worldwide. The service is accessible globally via mobile apps on the Google Play Store for Android and the App Store for iOS, as well as on the web at www.boomplay.com.

The company operates regional offices in Nigeria, Ghana, Kenya, and Tanzania.

About Ayoba

Since its introduction in May 2019, ayoba has amassed millions of users, with a current active user base exceeding 30 million per month. This platform provides users free access to a digital ecosystem offering various rich media services through channels, micro-apps, and payment solutions, all embedded within an African super-app.

Ayoba is highly localized, specifically designed to meet the needs of African consumers, and supports 22 relevant languages. Users can securely send and receive encrypted messages, share photos, videos, files, and voice notes, as well as subscribe to live channels.

The platform also offers family-friendly localized content through curated channels, aiming to entertain, educate, and empower communities, along with a variety of games.

Ayoba is accessible for Android users on platforms like the Google Play Store, Apple Store, PalmStore (Transsion), Huawei, BeMobi stores, and through the ayoba website at ayoba.me.

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ENTERTAINMENT

Denzel Washington Opens Up About 15-Year Battle With Alcohol

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Denzel Washington On 15-Year Battle with Alcohol | fab.ng

Hollywood icon Denzel Washington recently disclosed his past struggles with alcohol during an interview with Esquire.

The two-time Academy Award winner candidly shared a fifteen-year pattern of wine consumption. What began as a casual habit gradually escalated into a regular occurrence.

He began, “Wine is very tricky. It’s very slow. It ain’t like, boom, all of a sudden,” he elaborated, recalling how a wine cellar he constructed in 1999 within his home became a place for self-indulgence.

The actor added,

“And part of it was we built this big house in 1999 with a ten-thousand-bottle wine cellar, and I learned to drink the best. So I’m gonna drink my ’61s and my ’82s and whatever we had. Wine was my thing, and now I was popping $4,000 bottles just because that’s what was left. And then later in those years I’d call Gil Turner’s Fine Wines & Spirits on Sunset Boulevard and say, Send me two bottles, the best of this or that.”

Washington also delved into his past, acknowledging his youthful experimentation with drugs. However, he emphasized that he never developed an addiction to substances such as heroin or cocaine.

He continued,

“I’m sure at first it was easy because I was younger. Two months off and let’s go. But drinking was a fifteen-year pattern. And truth be told, it didn’t start in ’99. It started earlier.”

A decade ago, as Washington neared his 60th birthday, a turning point arrived. He made the resolute decision to abstain from alcohol completely.

“I’ve done a lot of damage to the body. We’ll see. I’ve been clean. Be ten years this December. I stopped at sixty and I haven’t had a thimble’s worth since. Things are opening up for me now—like being seventy. It’s real. And it’s okay. This is the last chapter—if I get another thirty, what do I want to do? My mother made it to ninety-seven,” said Washington.

Check out more updates here.

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ENTERTAINMENT

It Hurts – Don Jazzy On Not Having A Partner

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Don Jazzy opens up on not having a partner | fab.ng

Renowned music executive and record label boss, Michael Collins Ajereh, better known as Don Jazzy, recently expressed disappointment over his current relationship status.

On Monday, he took to Instagram to share his desire to participate in the popular “suspect challenge.” This social media trend involves couples playfully teasing each other. However, the 41-year-old entrepreneur lamented that he couldn’t join in the fun due to his single status.

“Suspect wants to do suspect challenge but no suspect partner,” he wrote. In the accompanying caption, the music executive lamented that “it hurts.”

This isn’t the first time Don Jazzy has publicly discussed his relationship status. In 2021, he revealed that he married Michelle Jackson, a UK-based writer and model, at the age of 20. Unfortunately, their marriage ended in divorce after two years.

“I fucked it up cos I was giving all my time to my music. Music became a priority instead of my family. We got divorced when I was 22 and it hurt,” he said.

Earlier this year, Don Jazzy explained that he has not remarried as he is currently focused on personal growth and self-development.

“I dey work on myself so that when my head correct, my babe go enjoy me,” he wrote in pidgin English.

A few months ago, Don Jazzy made headlines when a foreign investor acquired his record label, Mavin Records.

In 2004, Don Jazzy and his former partner, D’banj, co-founded Mo’ Hits Records. Following its closure, Don Jazzy established Mavin Records in 2012.

Mavin Records has produced and nurtured a roster of talented artists. They include Tiwa Savage, Reekado Banks, Korede Bello, Dr SID, D’Prince, DNA Twins, Ayra Starr, Johnny Drille, Crayon, Boy Spice, Bayanni, Rema, Lifesize Teddy, and Ladipoe.

To commemorate his 37th birthday in 2019, Don Jazzy unveiled the Mavin Creative Studios. The studio is a multimillion-naira mansion serving as the label’s corporate headquarters.

Mavin Records has received numerous accolades, including two consecutive MTV Africa Music Awards for Best Record Label in 2013 and 2014.

The label’s artists have also collaborated with international music stars such as Beyoncé, Selena Gomez, Kelly Rowland, and Chris Brown.

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ENTERTAINMENT

Johnny Drille & Wife Celebrate Daughter’s Birthday With Sweet Family Photos

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Johnny Drille & Wife Celebrate Amaris' First Birthday | fab.ng

Nigerian singer Johnny Drille and his wife Rima celebrated their daughter Amaris’ first birthday on November 18, 2024. Johnny Drille shared heartwarming photos from Amaris’ first birthday photoshoot to commemorate this special occasion.

In the pictures, the adorable baby girl stole the show with her radiant cuteness. The happy family of three posed together, creating lasting memories. Fans and followers were overjoyed to see the little bundle of joy and showered her with love and blessings.

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