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Ayoba & Boomplay Announces Cross-Platform Partnership

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Ayoba & Boomplay Announces Cross-Platform Partnership | Fab.ng

Africa’s super app, Ayoba, and the continent’s premier music streaming and download platform, Boomplay, have unveiled a strategic cross-platform partnership. This collaboration involves integrating music and audio content from Boomplay into the ayoba app.

As a result of this partnership, ayoba users will gain access to a diverse range of music and audio content from Boomplay, comprising new releases and specially curated playlists. Users can stream this content for free without incurring data charges if they are on the MTN network.

Additionally, ayoba users can subscribe to Boomplay Premium on the ayoba platform, providing an ad-free experience and granting access to Boomplay’s extensive catalogue of over 120 million songs.

The official announcement of this collaboration took place during a live music event in Lagos, Nigeria, featuring Afrobeats artist, Teni on December 7, 2023.

Ayoba & Boomplay Announces Cross-Platform Partnership | Fab.ng

Representatives from both brands, along with select Boomplay and ayoba users, and fans of Teni who were invited through an online campaign, shared in the excitement as the music celebration unfolded.

Burak Akinci, CEO of ayoba, commented on the partnership, stating:

Discussing the potential of the collaboration with ayoba, Paul Azumah-Ayitey, Communications and Public Relations Manager for Africa at Boomplay, said:

“Our goal has always been to make music more accessible in Africa. We are therefore thrilled to partner with ayoba in this regard. This partnership will enable us to reach more music lovers across Africa and offer them a seamless streaming experience to enjoy and share content from our extensive content catalogue with other users.”

The integration is now active in several African countries, including Nigeria, South Africa, Ghana, Tanzania, Egypt, and more. This significant collaboration represents a crucial step in Ayoba’s mission to deliver a top-notch messaging and networking experience to MTN users throughout Africa.

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Since the integration, ayoba has seen an impressive 118% increase in streams across the continent. The introduction of music in Cote d’Ivoire resulted in a remarkable 425% growth in streams and a 220% increase in active users from month 1 to month 5.

Cameroon is the top-performing market, capturing 40% of the total stream share. The most popular playlist across Africa is “Les choses de l’amour“.

Ayoba & Boomplay Announces Cross-Platform Partnership | Fab.ng

Boomplay, a pioneer in Africa’s music streaming evolution, consistently forges strategic partnerships to empower the continent’s digital music ecosystem. The Ayoba-Boomplay collaboration presents an exciting opportunity for both platforms to create synergies that benefit their user communities and contribute to further growth. Marketing and promotional activities related to this partnership are anticipated to roll out in the coming days.

About Boomplay

Boomplay is a music streaming and download service with a focus on Africa, offering millions of songs, videos, and entertainment news. Users can enjoy free streaming of their favourite songs or subscribe for premium features like ad-free streaming and offline music playback.

With over 90 million monthly active users, Boomplay boasts a diverse catalogue of over 120 million songs worldwide. The service is accessible globally via mobile apps on the Google Play Store for Android and the App Store for iOS, as well as on the web at www.boomplay.com.

The company operates regional offices in Nigeria, Ghana, Kenya, and Tanzania.

About Ayoba

Since its introduction in May 2019, ayoba has amassed millions of users, with a current active user base exceeding 30 million per month. This platform provides users free access to a digital ecosystem offering various rich media services through channels, micro-apps, and payment solutions, all embedded within an African super-app.

Ayoba is highly localized, specifically designed to meet the needs of African consumers, and supports 22 relevant languages. Users can securely send and receive encrypted messages, share photos, videos, files, and voice notes, as well as subscribe to live channels.

The platform also offers family-friendly localized content through curated channels, aiming to entertain, educate, and empower communities, along with a variety of games.

Ayoba is accessible for Android users on platforms like the Google Play Store, Apple Store, PalmStore (Transsion), Huawei, BeMobi stores, and through the ayoba website at ayoba.me.

For more news updates, check here.

ENTERTAINMENT

Tanzanian Singer, Juma Jux Dedicates Award To Fiancée, Priscilla Ojo

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Juma Jux Dedicates Award To Fiancée, Priscilla Ojo | fab.ng

Tanzanian artist Juma Jux delighted fans once again by publicly honouring his fiancée, Nigerian influencer Priscilla Ojo, popularly known as Priscy, during his acceptance speech at the Jaylia Awards.

Recently, the couple had expressed their longing for each other on Instagram after returning to their respective countries. However, they joyfully reunited just days before the event, where Juma Jux proudly received the award for Best Artist/Group Eastern Africa 2024.

In his acceptance speech, Juma Jux warmly acknowledged Priscy, referring to her as his “beautiful wife-to-be” and even pointed her out in the crowd. His heartfelt words drew applause from the audience and added a personal touch to the celebratory moment.

Priscy’s mother, renowned Nigerian filmmaker and businesswoman Iyabo Ojo joined in the celebration. She shared a video of the touching moment on Instagram to commend Juma’s achievement.

 

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A post shared by Queen Mother (@iyaboojofespris)

The romance between Priscilla Ojo and Juma Jux first sparked public curiosity in July when a video of the two dancing at a club went viral.

Following the video’s spread, Juma fueled speculation by sharing romantic photos of them on Instagram. This led Priscy to confirm their relationship in a comment where she vowed their connection would be “forever.”

Soon after, she officially shared the relationship news on her own Instagram, cementing their bond in the public eye.

In August, Priscy further solidified their relationship. She invited Juma Jux to Nigeria to celebrate his birthday, where her family greeted him warmly. Shortly after, Juma endeared himself to fans even more by releasing a love song dedicated to Priscy.

The song’s music video features the couple dancing intimately, with Juma captioning that he wrote the song specifically for them.

As a result, the track quickly gained popularity across social media platforms, inspiring the “Ololufe Mi Challenge.” Further, the couples joined in to celebrate their own love stories.

With each public display, Juma Jux and Priscy continue to captivate fans. This blends their cultures and passions into a love story cherished by many across East and West Africa.

Check out more updates here.

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ENTERTAINMENT

Lights, Camera…Naija! Netflix Unveils Ebuka Obi-Uchendu As Host

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Ebuka Obi-Uchendu Host For Lights, Camera… Naija | fab.ng

Netflix has tapped Nigerian TV sensation Ebuka Obi-Uchendu to host the upcoming second edition of Lights, Camera… Naija! The streaming giant made this official announcement ahead of the November 2, 2024 event.

As an award-winning host, Ebuka will lead the celebration of Nollywood’s brightest stars, industry veterans, and key stakeholders. Additionally, his influence in Nigerian media remains unmatched, as he frequently dominates social media conversations with his impeccable fashion choices and charismatic presence.

This year, the event revolves around the theme “Pioneers, Pillars, and Players.” Subsequently, this theme honors three distinct groups: the legendary founders who built Nollywood’s foundation, the behind-the-scenes experts who maintain the industry’s momentum, and the talented actors who capture global audiences.

Furthermore, the event draws an impressive crowd of industry professionals, musicians, and celebrities. Together, they gather to recognize both on-screen talent and the unsung heroes working behind the cameras.

Meanwhile, Netflix continues to dominate Nigeria’s streaming market. Consequently, their commitment to content diversity shows in their extensive library, which includes short films, feature films, TV series, and even gaming options. Most importantly, they offer these entertainment choices across multiple genres and languages.

Through this event, Netflix demonstrates its dedication to celebrating Nigerian entertainment. As a result, Lights, Camera… Naija! serves as a platform to acknowledge the past, present, and future of Nollywood’s entertainment landscape.

Finally, the collaboration between Netflix and Ebuka Obi-Uchendu promises to deliver an unforgettable celebration of Nigerian cinema and its talented community.

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ENTERTAINMENT

Rihanna Describes Her Experience Raising Two Boys With ASAP Rocky

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Rihanna describes her experience raising two boys | fab.ng

In an interview with Entertainment Weekly, she expressed that life with her boys is anything but dull. Further, she highlighted the constant energy and joy they bring to her days.

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