Taylor Swift soared to new heights in 2023 as Apple Music’s Artist of the Year, topping charts, dominating streams, and thrilling concert audiences filled with passionate bracelet-clad fans.
In the first 10 months of the year, Swift achieved a remarkable feat with 65 songs reaching Apple Music’s Global Daily Top 100, surpassing all other artists.
Expressing gratitude, Taylor Swift remarked,
“I am so honored to be Apple Music’s Artist of the Year,” said Swift. “Thank you to every single one of you for making this year the most incredible, joyful, celebratory year ever. From streaming the music nonstop to screaming it together in real life at the shows, dancing chaotically in movie theaters, none of this would have been possible without you. Thank you so much.”
To commemorate Taylor Swift’s achievement, Apple Music is shining a spotlight on the music and moments that defined her Eras era. This cultural phenomenon transformed songs from her past into some of the biggest hits of the year.
Listeners can enjoy a variety of radio programming that celebrates Swift’s two decades of melodic album narratives. Additionally, interviews, album collections, and playlists showcase the singer-songwriter’s journey leading up to this historic year.
2023 (Taylor’s Version) on Apple Music
- Taylor Swift experienced steady increases in streaming throughout the year, especially during the immense success of Taylor Swift’s The Eras Tour. In the week when the tour commenced in March, Swift witnessed a remarkable 61 per cent global growth in streams.
Throughout the summer, Taylor Swift maintained double-digit growth in monthly streams. Notably, Set List: Taylor Swift’s Eras Tour claimed the top spot as the most-streamed set list of the year and secured a position among the top 40 editorial playlists of the year.
- Taylor Swift’s classics, including “Bad Blood“, “Blank Space“, “Style“, “Shake It Off“, “Wildest Dreams“, and “All Of The Girls You Loved Before“, all made their debut on the Apple Music charts in 2023.
- The track “Cruel Summer” from Swift’s 2019 album Lover became a global summer anthem on Apple Music, re-entering the Global Daily Top 100 in April after four years and maintaining its position since then.
- Swift’s album, Midnights, continues to hold the record as the biggest album of all time by a female artist in Apple Music history, with remarkable first-day and first-week streams worldwide.
- As the No. 1 most-streamed female artist in Apple Music history, Swift also holds the record for the female artist with the most songs reaching Apple Music’s Global Daily Top 100.
As Apple Music’s Artist of the Year, Taylor Swift will be honoured with a physical award that symbolizes the exceptional craftsmanship behind music creation. Each Apple Music Award showcases a custom silicon wafer suspended between a polished sheet of glass and a machined, anodized aluminium body.
This symbolic gesture represents the same chip that powers devices, providing listeners with access to 100 million songs at their fingertips, and it is at the core of the Apple Music Awards.
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