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Nollywood Dominates On TikTok In Africa

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Nollywood Dominates On TikTok In Africa | Fab.ng

Nollywood, the Nigerian film industry, has rapidly evolved, showing the entrepreneurial spirit of Nigerian filmmakers and their willingness to experiment with storytelling. With its unique blend of drama, romance, comedy, and social commentary, Nollywood continues to captivate audiences globally, adding a distinctive voice to the rich tapestry of world cinema.

Recognizing Nollywood’s impact, TikTok dedicated the month of November to celebrating the industry, highlighting its diverse films across varying budgets and genres. The culmination of this month-long celebration was the highly anticipated Nollywood Summit on November 23, where TikTok, a leading entertainment platform, emphasized the power and creativity of Nollywood.

Throughout November, TikTok featured success stories from notable public figures and publishers who have excelled on the platform. As part of the summit, 100 key stakeholders, including publishers, media representatives, studios, and performers, gained insights into utilizing TikTok for global success. They received valuable guidance from leading TikTok publishers and participated in a masterclass led by TikTok’s team, focusing on effective platform utilization throughout the entire production cycle.

A noteworthy achievement is the Nollywood hashtag, which has garnered over 6.9 billion video views, with more than 280,000 published videos. This positions Nollywood as a rising star in the global movie industry. To provide context, Bollywood boasts 133 billion video views, and Hollywood follows with 37.6 billion video views. These figures underscore Nollywood’s rapid ascent, signalling its potential to rival Hollywood and Bollywood in both popularity and success.

Nollywood Dominates On TikTok In Africa | Fab.ng

Eso Dike, a Nigerian actor, credits his global outreach to the vibrant TikTok communities, expressing that,

 “TikTok connects people from various backgrounds worldwide, offering diverse methods to share stories. It’s a fantastic platform to showcase my talents to a broad and varied audience, effectively increasing visibility and engagement.”

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Bianca Sibiya, Head of Content Operations for TikTok Sub-Saharan Africa, emphasizes the vision to unlock the cultural significance of Nollywood on TikTok, surpassing conventional barriers with the potential for high-quality productions. Sibiya said that,

“Nollywood embraces TikTok to share productions with unlimited creative possibilities, from pre-and post-production to promoting films and experimenting with new storytelling techniques.”

In the words of creator and actor, Jim Iyke,

“TikTok is a melting pot that unites individuals through art and craftsmanship, offering a straightforward platform to express thoughts and perspectives on global issues. TikTok has propelled our art forward, taking it to global audiences without intermediaries, cutting through obstacles we faced when disseminating our work, and delivering it directly to consumers.”

Nollywood Dominates On TikTok In Africa | Fab.ng

Microbiologist-turned-Nollywood star, Kate Henshaw shares that the TikTok community has provided her with a platform to showcase her playful and humorous side. She underscores the significance of authenticity for aspiring actors, actresses, and producers saying,

“Each individual’s creative process is unique, and there’s no one-size-fits-all approach to content production. Consistency is key; maintain a steady output of your work and avoid limiting yourself in creativity. In acting, infuse life into your role, regardless of whether it’s a small or substantial part. Your commitment and passion will shine through, no matter the size of the role.”

Nollywood Dominates On TikTok In Africa | Fab.ng

Actor and reality show maestro, Chidi Mokeme commends TikTok’s global reach, highlighting its role in making entertainment accessible and democratizing the creative and knowledge-based industries. He emphasized the unique opportunity TikTok provides for Nollywood stakeholders to engage with a global audience and connect with a younger demographic.

“The platform’s algorithm and user interface align well with the entertainment industry. By leveraging TikTok, Nollywood stakeholders can increase visibility, drive engagement, and attract new opportunities for collaborations and monetisation.”

The Nollywood Summit serves as evidence of TikTok’s dedication to supporting and empowering the Nigerian film industry, amplifying the voices and creations of the talented individuals within Nollywood.

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MOVIES

John Cena Opens OnlyFans Account Promising “SPICY Pics And Vids”

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John Cena Opens OnlyFans Account | fab.ng

Through a link shared on his Twitter account, John Cena promises fans a different side of himself, linked to his character in the R-rated dramedy. On his OnlyFans page, fans find content related to Cena’s character in the film, described as a versatile figure with various roles and experiences.

In “Ricky Stanicky,” Cena portrays the titular character, an X-rated impersonator hired by friends to embody their fictional friend. The film blends humour and drama, with Cena taking on daring stunts. The OnlyFans account is free to subscribe to but has an age restriction, requiring users to be 18 or older due to the platform’s adult content nature.

John Cena officially launches 'spicy' OnlyFans account – with a twist |  Fab.ng

The account cleverly uses OnlyFans’ associations with adult content for movie promotion, incorporating age restrictions and credit card requirements. Content on the page includes teasers from the film, such as Cena dressed as Britney Spears in a provocative scene.

This unconventional marketing approach has intrigued Cena’s global fanbase, generating excitement for the film’s release. John Cena’s venture into OnlyFans demonstrates his versatility as an entertainer and willingness to engage with fans in innovative ways. Fans, especially those in Nigeria, are eagerly anticipating more surprises from Cena’s OnlyFans page and the release of “Ricky Stanicky.”

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BEAUTY

Beyoncé Launches New Cécred Hair Brand

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Beyoncé Launches New Cécred Hair Brand | Fab.ng

Amidst the multitude of celebrities entering the beauty industry with their lines of cosmetics and skincare products, Beyoncé’s followers have been eagerly anticipating her debut with Cécred. For years, numerous stars have dabbled in this field, leaving many to wonder when Queen Bey herself would finally make her mark in the beauty aisle with her products.

Nine long months after hinting at something extraordinary on Instagram, Beyoncé’s highly anticipated brand, Cécred, has finally arrived. Back in May 2023, she sent her devoted fans, the BeyHive, abuzz with excitement by announcing the creation of “something special” that she was eager to unveil. And now, the wait is over!

Cécred has been launched and is ready to be explored and enjoyed by all.

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Arriving on the scene with a bang, the new haircare brand unveils its Foundation Collection, a powerful eight-product lineup dedicated to transforming hair tresses.

From gentle cleansing to deep conditioning, each formula has been promised to work its magic to visibly repair and revitalize hair, leaving it looking and feeling its absolute best.

The iconic singer behind the smash hit “Halo” has always held a deep love for haircare. Her passion blossomed while she was young, diligently sweeping floors in her mother’s bustling salon.

This early exposure to hairstyling undoubtedly sparked an enduring flame, making her involvement in this exciting project a perfect fit. Tina Knowles proudly steps into the role of vice chairwoman for Cécred, armed with four decades of valuable knowledge as a hairstylist, salon owner, and savvy entrepreneur.

Beyoncé Launches New Cécred Hair Brand | Fab.ng

In a stunning cover feature for ESSENCE magazine’s March/April edition, superstar Beyoncé echoed the sentiment of self-discovery, delving deeper into her exciting new business venture.

She highlighted the profound impact her childhood spent in her mother’s salon had on her growth as both an individual and an artist.

This formative experience is beautifully captured in stunning photographs by renowned photographer Andre D. Wagner.

The photo shoot included a particularly touching image featuring her, her mother, Ms. Tina, and her daughters, Blue and Rumi.

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ENTERTAINMENT

Beyoncé Shares Why She Cut off Her Hair After Becoming A Mom

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Beyoncé: Why She Cut off Her Hair After Becoming a Mom | Fab.ng

Music legend Beyoncé, whose influence extends far beyond the stage with initiatives like BeyGOOD and fashion line IVY PARK, is venturing into the world of hair care. Her brand new line, Cécred (a clever combination of her name), launched on February 20th. This exciting addition to her empire comes with a rare interview in Essence Magazine, where the “Renaissance” star shares a glimpse into her personal journey with hair, particularly after motherhood.

In a recent interview, Queen Bey shed light on the powerful emotions behind her dramatic hair transformation in 2013. The iconic singer, known for her cascading tresses, surprised fans by chopping off her hair into a daring pixie cut. This wasn’t just a style change—it was a symbolic shedding of expectations and societal pressures.

According to Beyoncé,

“I remember the day I decided to just cut all my hair off, I didn’t have a particular style in mind. It wasn’t an aesthetic choice, but it was a very big emotional transformation and metamorphosis that I was going through. So much of my identity as a performer has been connected to flowing hair. Cutting my hair off was me rebelling against being this woman that society thinks I’m supposed to be.”

Newly a mother, the singer remembered feeling a powerful urge to break free from societal expectations. She felt motherhood had granted her the freedom to shed those burdens. Beyoncé recalled her friend and hairstylist, Neal Farinah, feeling surprised at her decision, especially since she had long, thick, and healthy hair.

” It was a physical representation of me shedding the expectations put upon me,” she said.

“I just got the scissors and chopped it off. It was very intentional. And it was what I needed to do.”

For Beyoncé, this bold step sparked a newfound bravery and led her to make many other daring decisions in her life and career. This decision has shaped her into the person she is today.

The celebrity revealed glimpses of her childhood spent observing her mother, Tina Knowles, weave magic with hair in her salon. This experience, she shared, instilled in her a deep appreciation for haircare, a tradition proudly carried forward within their family.

“I saw her shampooing and trimming hair, transforming women, leaving them feeling really good,” Beyoncé recalled.

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