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Nollywood Dominates On TikTok In Africa

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Nollywood Dominates On TikTok In Africa | Fab.ng

Nollywood, the Nigerian film industry, has rapidly evolved, showing the entrepreneurial spirit of Nigerian filmmakers and their willingness to experiment with storytelling. With its unique blend of drama, romance, comedy, and social commentary, Nollywood continues to captivate audiences globally, adding a distinctive voice to the rich tapestry of world cinema.

Recognizing Nollywood’s impact, TikTok dedicated the month of November to celebrating the industry, highlighting its diverse films across varying budgets and genres. The culmination of this month-long celebration was the highly anticipated Nollywood Summit on November 23, where TikTok, a leading entertainment platform, emphasized the power and creativity of Nollywood.

Throughout November, TikTok featured success stories from notable public figures and publishers who have excelled on the platform. As part of the summit, 100 key stakeholders, including publishers, media representatives, studios, and performers, gained insights into utilizing TikTok for global success. They received valuable guidance from leading TikTok publishers and participated in a masterclass led by TikTok’s team, focusing on effective platform utilization throughout the entire production cycle.

A noteworthy achievement is the Nollywood hashtag, which has garnered over 6.9 billion video views, with more than 280,000 published videos. This positions Nollywood as a rising star in the global movie industry. To provide context, Bollywood boasts 133 billion video views, and Hollywood follows with 37.6 billion video views. These figures underscore Nollywood’s rapid ascent, signalling its potential to rival Hollywood and Bollywood in both popularity and success.

Nollywood Dominates On TikTok In Africa | Fab.ng

Eso Dike, a Nigerian actor, credits his global outreach to the vibrant TikTok communities, expressing that,

 “TikTok connects people from various backgrounds worldwide, offering diverse methods to share stories. It’s a fantastic platform to showcase my talents to a broad and varied audience, effectively increasing visibility and engagement.”

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Bianca Sibiya, Head of Content Operations for TikTok Sub-Saharan Africa, emphasizes the vision to unlock the cultural significance of Nollywood on TikTok, surpassing conventional barriers with the potential for high-quality productions. Sibiya said that,

“Nollywood embraces TikTok to share productions with unlimited creative possibilities, from pre-and post-production to promoting films and experimenting with new storytelling techniques.”

In the words of creator and actor, Jim Iyke,

“TikTok is a melting pot that unites individuals through art and craftsmanship, offering a straightforward platform to express thoughts and perspectives on global issues. TikTok has propelled our art forward, taking it to global audiences without intermediaries, cutting through obstacles we faced when disseminating our work, and delivering it directly to consumers.”

Nollywood Dominates On TikTok In Africa | Fab.ng

Microbiologist-turned-Nollywood star, Kate Henshaw shares that the TikTok community has provided her with a platform to showcase her playful and humorous side. She underscores the significance of authenticity for aspiring actors, actresses, and producers saying,

“Each individual’s creative process is unique, and there’s no one-size-fits-all approach to content production. Consistency is key; maintain a steady output of your work and avoid limiting yourself in creativity. In acting, infuse life into your role, regardless of whether it’s a small or substantial part. Your commitment and passion will shine through, no matter the size of the role.”

Nollywood Dominates On TikTok In Africa | Fab.ng

Actor and reality show maestro, Chidi Mokeme commends TikTok’s global reach, highlighting its role in making entertainment accessible and democratizing the creative and knowledge-based industries. He emphasized the unique opportunity TikTok provides for Nollywood stakeholders to engage with a global audience and connect with a younger demographic.

“The platform’s algorithm and user interface align well with the entertainment industry. By leveraging TikTok, Nollywood stakeholders can increase visibility, drive engagement, and attract new opportunities for collaborations and monetisation.”

The Nollywood Summit serves as evidence of TikTok’s dedication to supporting and empowering the Nigerian film industry, amplifying the voices and creations of the talented individuals within Nollywood.

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ARTS & CULTURE

Babatunde Apalowo’s ‘Londoner’ Wins Best Fiction Feature Prize At Durban FilmMart

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'Londoner' wins Best fiction feature prize at Durban | fab.ng

“Londoner” is an autobiographical film that tells the story of Ayo, a Nigerian bank manager who moves to London to reunite with his family. The film, written and directed by Babatunde Apalowo, recently achieved recognition at the Durban FilmMart. It won the Red Sea Film Fund Award for Best Fiction Feature. This prestigious award came with a cash prize of $5,000.

The Durban FilmMart Institute, which organized the event, is a non-profit organization dedicated to promoting both local and international trade and investment in African film content. This institute plays a crucial role in showcasing and supporting African filmmakers and their projects.

Babatunde Apalowo, the creative force behind “Londoner,” is a Nigerian film director and screenwriter who has made the United Kingdom his base. His portfolio includes several notable works such as “A Place for Happiness,” “Catcher,” “The Millions,” and “Death for Sale.” Apalowo’s talent received international recognition in 2023 when he won the Teddy Award at the Berlin Film Festival for his queer romance film titled “All the Colours of the World Are Between Black and White.”

The 15th edition of the Durban FilmMart, held in South Africa from July 19 to July 22, served as a platform for numerous impressive film projects from across the African continent. It was during this event that “Londoner” received its accolade.

Babatunde Apalowo

Produced by Pamela Drameh and Sarudzayi Marufu, “Londoner” goes into the complex emotions of its protagonist, Ayo. The film follows Ayo’s journey as he arrives in London, expecting to join his family, only to face an unexpected and heartbreaking situation. He discovers that his wife has become emotionally involved with another man and is seeking a divorce, adding a layer of personal turmoil to his already challenging experience of relocating to a new country.

The narrative of “Londoner” draws inspiration from Apalowo’s own experiences as an immigrant in the UK.

The director’s struggle to find a sense of belonging in a foreign land forms the emotional core of the film. In an interview with Variety, Apalowo shared his personal insights, highlighting the stark contrast between Nigeria and London in terms of personal space and social interactions. He poignantly described the loneliness he felt in London, a city where the anonymity and indifference of urban life stood in stark contrast to the close-knit communities he was accustomed to in Nigeria.

“Londoner” marks Apalowo’s second venture into feature filmmaking, showcasing his growth as a director and his ability to translate personal experiences into compelling cinematic narratives. The film’s success at the Durban FilmMart not only recognizes Apalowo’s talent but also brings attention to the important themes of migration, cultural adjustment, and personal relationships that the film explores.

The Durban FilmMart also celebrated other talented filmmakers. Among them were Sean Drummond and Sheetal Magan, who received The Known Inner Circle Award for their South African film “Acts of Man.” This award came with a substantial cash prize of $10,000, further demonstrating the event’s commitment to supporting and promoting African cinema.

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MOVIES

Kunle Afolayan Scouts Locations In Ghana For New Season Of Anikulapo series

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Kunle Afolayan on locations in Ghana for Anikulapo season | fab.ng

Renowned Nigerian filmmaker, Kunle Afolayan, is actively searching for suitable locations to bring the next season of his series, “Anikulapo: Rise of the Sceptre,” to life. His vision for the series has expanded beyond Nigeria’s borders. He announced plans to film portions of the show in Ghana back in May 2024.

Afolayan recently shared a series of photographs on social media. He documented his exploration of various locations across the West African country. This strategic move signifies the progressive stages of pre-production as he seeks to capture the perfect backdrop for the series.

A pivotal aspect of this ambitious project involves a partnership with Juliet Yaa Asantewa Asante. She is the influential head of Ghana’s National Film Authority. Her expertise and support are instrumental in facilitating this cross-border production and ensuring its success.

“Ghana is calling on the world to come and shoot in Ghana and capture the very beautiful sceneries and facilities Ghana has in their movies,” Asante wrote in an Instagram post to announce Afolayan’s location scouting days ago.

The first season of “Anikulapo: Rise of the Sceptre” was entirely filmed in Nigeria at a film studio Kunle Afolayan owns.

It was in the KAP Film Village in Igbojaye, Oyo State. This massive production involved a cast and crew of 600 people.

The series continues the 2022 Netflix movie, “Anikulapo.” Anikulapo tells the story of Saro, a mysterious stranger who becomes entangled with Queen Arolake. The movie follows their unusual love story.

The series, released in 2024, picks up after the movie’s events. Saro is brought back to life and continues his mysterious ways, while Arolake becomes wealthy but faces new powerful enemies.

The series features a large and talented cast, including well-known actors like Kunle Remi, Bimbo Ademoye, Sola Sobowale, and many others.

 

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A post shared by Kunle Afolayan (@kunleafo)

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MOVIES

Pastor Iren’s ‘What About Us?’ Dethrones ‘Bad Boys: Ride or Die’ For Top Box Office Spot

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'What About Us?' Dethrones 'Bad Boys: Ride or Die' | fab.ng

The Nigerian box office has seen a shift in leadership this week. The domestic film “What about Us?” directed by Kayode Kasum claims the top spot. This new chart-topper has accumulated an impressive ₦34.7 million since its release, dethroning the Hollywood blockbuster “Bad Boys: Ride or Die“. The latter had dominated the charts since the beginning of the month.

“What about Us?” boasts a star-studded cast featuring Uzor Arukwe, Folu Storms, Kunle Remi, Teniola Aladese, Seyi Awolowo, Marycolette Unamka, and Atlanta Bridget Johnson. The film’s success was particularly notable in its opening weekend. It raked in ₦24 million, according to a report published by the Cinema Exhibitors Association of Nigeria (CEAN) on July 20, 2024.

The report covers the box office performance from July 12 to July 18, 2024.

Also, it reveals a competitive landscape in Nigerian cinemas. “Bad Boys: Ride or Die,” starring Will Smith and Martin Lawrence, now occupies the second position with earnings of ₦33.6 million.

 

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A post shared by CEAN (@ceanigeria)

Close on its heels is the Hollywood horror sci-fi “A Quiet Place: Day One,” written and directed by Michael Sarnoski. This film secured the third spot with ₦30.3 million. This brings its total gross to an impressive ₦109.2 million. The Nollywood epic crime thriller “Lakatabu,” helmed by Odunlade Adekola, holds the fourth position with ₦22.1 million for the week. It pushed its total earnings since its June 21, 2024 release to over ₦156 million.

The animated realm continues to perform well. “Despicable Me 4” maintains its fifth-place position. This American animated comedy which Universal Pictures and Illumination produced, added ₦13.8 million to its coffers. With this, it reached a total gross of ₦40 million.

Another strong performer is Biodun Stephen’s “Muri and Ko.” The movie amassed ₦120.4 million since its June 14, 2024 release. It currently sits in sixth place, having earned ₦12.3 million during the week in question. Disney’s “Inside Out 2” follows in seventh place, with weekly earnings of ₦11.5 million and a cumulative gross of ₦68.5 million.

The romantic comedy “Fly Me to the Moon,” secured the eighth spot with ₦8.1 million. Greg Berlanti directed it and Columbia Pictures distributed it.

Rounding out the top ten are two newer releases.

The Groomsmen,” a romantic drama Ampong Kwaku Kwakye directed and released on July 12, 2024, took ninth place. It grossed ₦6.1 million for the week, bringing its total to ₦6.2 million. Finally, “Voltage,” premiered on July 5, 2024, claimed the tenth position with weekly earnings of ₦2.4 million, contributing to its total gross of ₦8 million.

This diverse mix of domestic and international films, spanning various genres from action and horror to romance and animation, shows the competitive nature of the Nigerian box office.

The success of local productions like “What about Us?” and “Lakatabu” alongside international blockbusters highlights the growing strength and appeal of Nollywood films to Nigerian audiences.

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