During an interview with Nandy Madiba on Apple Music Africa Now Radio, BNXN, the artist behind the album “Sincerely, Benson” (recently dropped on October 5, 2023), unveiled the interesting story of how he drew inspiration from the Nigerian Grammy-winning Afrostar, Burna Boy, to shape the album.
The beginning of this narrative was the moment when BNXN, formerly known as Buju, decided to change his name to BNXN (Benson). Burna Boy, a global icon and a mentor to many, played a crucial role in guiding BNXN towards personalizing his newfound identity. Burna Boy’s advice was clear: BNXN needed to put his name into his album in a way that it became an integral part of his musical narrative.
Recalling the interaction, BNXN said,
“I went out with Burna Boy. We were talking – this is around the period where I’d just changed the name – and he’s like ‘yo, now you need to personalise that name, you need to make an emphasis on that name. This name? That has to be your album name. It has to be part of your album itself, you need to sell it with you.’
He told me that and it stuck to me so bad, but it was crazy because months after that he drops ‘Love, Damini’. You know, his real name! I was like ‘Ahhh my guy, I feel you!’… so yeah, that was one of the reasons that really inspired the name, the need to personalise and make an emphasis on the name, so people really identify me for what it is.”
The twist is that Burna Boy himself later released an album titled “Love, Damini“, incorporating his birth name, Damini, into his music. This further reinforced the wisdom of personalizing one’s identity and artistic expression.
BNXN’s creative process for his “Sincerely, Benson'” was heavily influenced by the emotional rollercoaster of a heartbreak he endured during its making.
He shared,
“True story: I was in love when I was in this project. I was so heartbroken when I made this project because I had just left a relationship. I know that I was the one that really caused it, [that] made that happen, but it’s like… how do you really tell someone you’re sorry if you can’t own up to it and accept it? That was one of the themes that inspired the project.”
Delving into the content of the album, BNXN emphasized his intention to cater to a diverse audience by crafting songs that connect with various sensitivities.
He expressed,
“This album itself encompasses so much emotion, especially if you can relate or you understand. Also in there, there is still a need for you to feel good and dance and vibe. It’s why songs like ‘GWAGWALADA’, ‘Mukulu’, and ‘Right Energy’ are on there. It kind of gives you this sense where yeah, we’re about to sink into a project full of emotions, but I also want you people to feel good, you know? I feel like this is such a perfect project, it has everything.”
As BNXN’s new album resonates with audiences worldwide, he is now preparing to embark on a North American tour, where he will perform songs from his latest musical creation, sharing his heartfelt emotions and musical artistry with fans across the globe.
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