50 Cent has set fire to one of his Gucci t-shirts in support of the backlash which has greeted the fashion house following the release of a jumper which was criticized for “resembling blackface”.

Gucci’s black “balaclava jumper” was withdrawn from sale last week after receiving hefty criticism for its offensive design, which featured a striking red cut-out around the mouth and drew comparisons to blackface. The brand said that they would turn the incident “into a powerful learning moment for the Gucci team.”

The backlash against Gucci continues online, however, with 50 Cent taking to Instagram last to upload a video of himself burning a Gucci t-shirt.

“I gotta get rid of all the Gucci I have at home,” he wrote in the caption. “I’m not supporting their brand anymore.”