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#HeinekenLFDW2016: How Heineken changed the fashion game in four days

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International premium beer brand, Heineken, was the headline sponsor of the 4-day Lagos Fashion and Design Week which took place from 26 October to 29 October at Federal Palace Hotel and Casino, Victoria Island, Lagos. For four straight days, the Heineken Lagos Fashion and Design Week held Nigeria – and, to a large extent, Africa – spellbound as it ‘connected the dots’ between the aesthetics of fashion, the commerce of fashion, and all other important aspects of the fashion industry at a level never seen before.

DJs Booth

DJs Booth

HeinekenLFDW2016 established that the business of fashion is one with far reaching economic and social consequences on the affairs of a nation.

The collections that were on display during the event only further affirmed the creativity, ingenuity and enterprise of the fashion industry in Nigeria. Prominent designers including Mai Atafo, Ejiro Amos Tafiri, Lanre Da Silva, Bridget Awosika, Washington Roberts, Lisa Folawiyo, Orange Culture and many others displayed collections that were truly fascinating and alluring.

Ejiro Amos Tafiri and Mai Atafo displayed customized designs supported by Heineken on 27 and 28 October 2016, respectively. Two lucky people, Ivie Omenai and Rilwan Quadree won the customized designs, after they purchased a six-can Heineken pack.

Heineken set the bar high with numerous experiences it created at the event to ensure that guests had the best of time. Some of these experiences were: the exclusive Heineken VIP lounge set up to entertain VIP guests at the HeinekenLFDW 2016. The lounge hosted numerous celebrities and VIPs like Mo Abudu, Rita Dominic, Timi Dakolo, Vimbai Mutinhiri, Noble Igwe, Bolanle Olukanni, Toke Makinwa, Zainab Balogun, amongst several others.

The HeinekenLFDW2016 experience will be incomplete without a mention of the Heineken experience tunnel which was situated at the entrance of the fashion event. Celebrity photographer, Kelechi Amadi Obi also created several magical moments through pictures of guests that attended the event.

Experience Tunnel

Experience Tunnel

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The final day of the HeinekenLFDW2016 witnessed the ‘Live Your Music’ party, headlined by America singer, T-Pain. The party was the perfect ending to four days of thrilling and exciting fashion experiences. The Heineken Live Your Music party which took place on 29 October 2016, afforded guests an unforgettable musical experience with the RnB singer.

Heineken, through its sponsorship of the 2016 Lagos Fashion and Design Week, has reaffirmed its commitment to the development of the fashion industry in Nigeria. ‘Connecting the dots’, which was the theme of this year’s event showed the possibilities that exist when all parts of the fashion industry are in sync.

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About Heineken®
The Heineken® brand, that bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken.

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FASHION

Fashion Lessons For The Week From Nollywood Actor, Jim Iyke

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Jim Iyke: Fashion Lessons For The Week | fab.ng

Guys, get ready to be fashion-inspired this week. Are you a guy who loves fashion? Do you want to step up your fashion game as a guy? We’re turning to Nigerian actor and entrepreneur Jim Iyke for serious fashion inspiration. Known for his love of sunglasses and a knack for edgy outfits, Jim Iyke isn’t afraid to push boundaries and break fashion rules.

Over the next few days, we’ll dissect Jim Iyke’s wardrobe, offering a week’s worth of fashion ideas to elevate your look, no matter the occasion. We’ll explore his signature style—think bold colours, statement sunglasses, and unexpected mixes of textures and patterns.

Are you a fashion novice? Don’t worry! We’ll break down these looks and provide tips on how to incorporate them into wearable pieces for your own wardrobe.

So, get ready to unleash your inner fashionista as we show how to channel Jim Iyke’s vibe for every day of the week:

Monday

The outfit is a crisp royal blue shirt tucked into a pair of beltless teal blue pants. The sharp contrast between the blues creates a bold statement, while the relaxed fit of the pants gives off a more casual vibe.

To complete the look, brown shoes ground the outfit. The specific type of shoe can be chosen based on the desired level of formality, ranging from dress shoes for a polished look to sneakers for a laid-back weekend style.

 

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A post shared by Jim Iyke (@jim.iyke)

Tuesday

This outfit creates a sleek and sophisticated look entirely in black. The foundation consists of a classic button-down shirt, adding a touch of professionalism. To complete the dark and monochromatic look, black pants are incorporated, creating a streamlined silhouette.

However, the all-black ensemble doesn’t shy away from accessories. A necklace adds a touch of sparkle and personality, while bracelets provide further adornment to the wrists.

Finally, a wristwatch completes the look, offering both functionality and a polished touch. This combination of classic elements and statement accessories creates a stylish and put-together outfit that’s perfect for various occasions.

 

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A post shared by Jim Iyke (@jim.iyke)

Wednesday

This outfit embraces a chic and monochromatic look. A cosy sweater in a single; for a timeless and versatile choice, navy blue is a great option, but any other solid colour would work too. The sweater is paired with navy blue pants, creating a streamlined silhouette from head to toe.

To add a touch of personality and warmth, a white beanie is incorporated. This creates a playful contrast with dark tones and a cosy vibe.

Finally, the outfit is finished with a white footwear choice, like sneakers or boots, depending on the desired level of formality. A white wristwatch complements the other white elements and adds a polished touch.

Overall, this look is both comfortable and stylish, perfect for a casual day out.

 

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A post shared by Jim Iyke (@jim.iyke)

Thursday

A black tee keeps things casual and versatile. It can be a crewneck, v-neck, or even a graphic tee depending on your personal style.

Black straight-leg pants offer a clean and polished silhouette. They’re a step up from joggers but not as formal as skinny jeans. Alternatively, loose jeans can work too, but choose a darker wash for a more streamlined look.

A wristwatch to get a touch of sophistication and functionality.

Suiting shoes offer a surprising twist. They elevate the outfit beyond just casual and add a touch of unexpected polish. Think loafers, derbys, or even Chelsea boots in black leather.

Overall, this outfit is a great choice for a casual date night, running errands in style, or even a dressed-down office look.

 

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A post shared by Jim Iyke (@jim.iyke)

Friday

Fridays call for a relaxed approach to workwear, allowing you to move freely and tackle those last-minute tasks. A classic tracksuit provides ultimate comfort and ease of movement. Choose a breathable material like cotton or a cotton blend for ultimate comfort.

For a more layered look, pair a cosy hoodie with your favourite dark-wash jeans. This combination offers warmth and flexibility, making it perfect for a busy day.

No casual Friday outfit is complete without a comfortable pair of sneakers. Choose a style that offers good support, especially if you’ll be on your feet a lot.

Even though it’s casual Friday, maintain a polished look. Opt for clean, well-maintained clothes and avoid anything overly baggy or revealing.

 

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A post shared by Jim Iyke (@jim.iyke)

Saturday

Saturday is the perfect day to unwind and embrace a relaxed look. A loose-fitting two-piece outfit, like a sleeveless top and matching trousers, is a great choice for comfort and style.

The loose fit allows for freedom of movement, whether you’re running errands, brunching with friends, or simply lounging at home. Plus, the matching element of the outfit adds a touch of effortless style, ensuring you look put-together without any extra effort.

To complete the laid-back vibe, pair the two-piece with a comfortable pair of matching sandals. You can choose flat sandals for a breezy feel or opt for sandals with a slight wedge heel for a touch of added height and sophistication.

 

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A post shared by Jim Iyke (@jim.iyke)

Sunday

For a relaxed Sunday evening outing, why not embrace a touch of African flair? This outfit combines an African native top and trousers, giving it a stylish look. The loose fit of the top and trousers ensures comfort, making it perfect for a Sunday service, a casual evening spent strolling or catching up with friends.

To add a pop of colour and personality, consider a pair of “poppin'” slip-ons. This could mean bright, patterned sandals, or embellished flats that complement the colours or patterns in your top and trousers.

Finally, a purse completes the outfit, allowing you to carry your essentials in style. Choose a purse that complements the overall colour scheme or one that adds a contrasting pop, depending on your preference.

 

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A post shared by Jim Iyke (@jim.iyke)

Check out more fashion tips here.

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FASHION

How To Protect Your Brand Like Veekee James

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How To Protect Your Fashion Brand Like Veekee James | Fab.ng

Established fashion designer Veekee James recently shared some valuable wisdom with aspiring designers. In an Instagram post uploaded on May 14, 2024, she focused on the importance of brand protection. Veekee James offered key steps that up-and-coming designers can take to safeguard their creations and build a thriving fashion brand.

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FASHION

10th AMVCA: See How Celebrities Rocked The Red Carpet

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10th AMVCA: See how celebrities stunned the red carpet | fab.ng

The annual African Magic Viewer’s Choice Awards (AMVCA) unfolded her 10th edition on May 11th, 2024, transforming Lagos’ Eko Hotel and Suites into a dazzling spectacle. Nollywood’s A-listers and Africa’s most celebrated talents in film and television converged for a night of recognition and glamour.

The ceremony, broadcast live on DStv and GOtv, not only celebrated artistic achievements but also served as a platform for showcasing exquisite fashion.

The red carpet buzzed with excitement as celebrities arrived, meticulously embodying the “Wearable Art” theme. From breathtaking gowns that resembled flowing paintings to suits tailored with intricate details, the fashion parade was a visual feast.

While some stars are still basking in the afterglow of well-deserved wins or processing the sting of close calls, the night undoubtedly belonged to Beauty Tukura. For the second consecutive year, she stole the show and secured the coveted Best Dressed Award.

Beyond the awards and unforgettable fashion moments, the AMVCAs serve as a significant milestone, recognising and celebrating the exceptional talent within Africa’s film and television industry. The ceremony honours established names and shines a spotlight on rising stars.

This year’s AMVCAs undoubtedly left a lasting impression as a premier event that celebrates African excellence in film and television.

See top fashion from the 10th AMVCA below:

1. Osas Ighodaro – Dress designed by Veekee James

 

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A post shared by Osas Ighodaro (@officialosas)

2. Bisola Aiyeola – Dress designed by Somobysomo

 

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A post shared by Bisola Aiyeola (@iambisola)

3. Beauty Tukura – Dress designed by Emaginebybukola

4. Nana Addo – Dress designed by Yoli Koomson

 

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A post shared by NANA AKUA ADDO (@nanaakuaaddo)

5. Tacha Akide – Dress designed by Abbaswoman.ng

6. Uche Montana – Dress designed by Veekee James

 

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A post shared by Uche Montana (@uchemontana)

7. Toke Makinwa – Dress by Veekee James

 

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A post shared by Toke Makinwa (@tokemakinwa)

8. Adunni Ade – Dress designed by Anncranberry

 

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A post shared by Adunni Ade (@iamadunniade)

9. Neo Akpkofure – Outfit by Ambaosa

 

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A post shared by Neo Mobor Akpofure (@neo_akpofure)

10. Laura Ikeji- Dress designed by Ericamoorebrand

 

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A post shared by Laura Ikeji Kanu (@lauraikeji)

11. Idia Aisian- Dress designed by Emaginebybukola

 

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A post shared by IDIA AISIEN (@idia.aisien)

12. Yvonne Jegede – Dress designed by Ericamoorebrand

 

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A post shared by Yvonne Jegede (@iamyvonnejegede)

13. Iyabo Ojo – Dress designed by Mubrikluxury

 

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A post shared by Queen Mother (@iyaboojofespris)

14. Timini Egbuson – Suit by Annakarinkarlsson

 

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A post shared by Timini Egbuson (@_timini)

15. Jemima Osunde – Dress designed by Flat17studio

 

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A post shared by Jemima Osunde (@jemimaosunde)

16. Richard Mofe-Damijo – Agbada by Dejiandkola

 

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A post shared by Richard Mofe-Damijo RMD (@mofedamijo)

17. Liquorose- Dress designed by Somobysomo

 

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A post shared by Roseline Afije (@liquorose)

18. Elozonam – Outfit by Jeffurbanclothing

 

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A post shared by E L O⚡️O N A M (@elozonam)

19. Chiomagoodhair – Dress designed by WEIZ DHURM FRANKLYN

 

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A post shared by Chioma Ikokwu (@chiomagoodhair)

20. Vee- Dress designed by Ladybeellionaire_luxury

 

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A post shared by VEE. (@veeiye)

21. Faithia Williams-Dress designed by Pearls_bridals

 

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A post shared by Faithia Williams (@faithiawilliams)

22. Tolanibaj – Dress designed by Obitomic

 

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A post shared by TBAJ (@tolanibaj)

23. Tomike – Dress designed by Veekee James

 

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A post shared by Tomike Adeoye (@tomike_a)

24. Adedimeji Lateef – Agbada designed by Labaleoo collections

Check out more fashion news here.

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