“As we continue to add more TV shows and movies and introduce new product features, our plans and prices may change. We also may adjust plans and pricing to respond to local market changes, such as changes to local taxes or inflation,” it said in a statement on its website.
Netflix has recently revised its pricing structure in Nigeria, affecting all four of its subscription plans.
The mobile plan, which allows one user to watch on a mobile device, has seen a significant price increase from ₦1,200 to ₦2,200, representing an 83% rise.
The basic plan’s monthly cost has gone up from ₦2,900 to ₦3,500. For the standard subscription, which offers HD quality viewing on two devices simultaneously, the price has increased from ₦4,000 to ₦5,000 per month.
Netflix pricelist
The premium plan, providing Ultra HD quality on four devices at once and download options for six devices, will now cost ₦7,000 per month.
Despite being Africa’s most populous country, Nigeria represents a relatively small market for Netflix. This accounts for only 10.5% of the company’s total subscribers in Africa, according to Omdia Research.
Netflix has been implementing similar price adjustments in other international markets. United States, the United Kingdom, and France, all inclusive.
This price increase comes at a challenging time for Nigeria. This is because the country is currently dealing with rising inflation and a cost of living crisis.
Netflix is not alone in raising prices. Other streaming platforms, such as Multichoice’s Showmax, have also increased their subscription fees earlier this year. This led to public dissatisfaction.
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