FASHION

Davido Debuts On Lagos Fashion Week Runway For Ugo Monye

Published

3 hours ago

October 25, 2024

Lagos Fashion Week: Davido Debuts For Ugo Monye | fab.ng

Excitement surged through social media as fans of Davido watched viral videos of the Nigerian singer strutting down the runway at Lagos Fashion Week.

The viral footage captured Davido wearing an exquisite ensemble from his friend Ugo Monye’s latest collection, which commanded attention at the prestigious fashion show. Ugo Monye, the same designer who created Davido’s traditional wedding attire in June 2024, joined him on the catwalk during the exhibition.

Davido commanded attention in a head-to-toe brown traditional outfit, elegantly complemented by a striking walking stick.

Davido rocks the runway at Lagos Fashion Week for Ugo Monye | fab.ng

The Lagos Fashion Week marks Davido’s second runway appearance, following his runway debut for Puma at New York Fashion Week in 2022, where he modelled a custom tracksuit.

Nigerians flooded social media platforms with enthusiastic messages, showing overwhelming support for Davido’s Fashion Week appearance.

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A person wrote, “One thing about Davido, he takes his job very seriously, and he understands visibility in Showbiz. He’s the GOAT, no doubt!!!”

“Davido is the kind of friend everyone wishes for in his circle, always coming through for his homies😍😍” said another.

“Them even put him music for background 😂😂😂, na fashion week Abi na film premier una gather Dey do there 😂😂😂😂, said one Instagram user and another wrote, “Man like OBO. A very supportive friend and boss, always carrying everyone along. God keep blessing David Adekeke”

“When I tell you obo is a big deal Una go the cap 🧢…….very humble very demure ❤️❤️❤️❤️money na water”

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Related Topics:Davido Fashion Lagos Fashion Week Ugo Monye

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Fashion Designer Extraordinaire, Mai Atafo Speaks On The State Of Nigerian Fashion

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FASHION

Fashion Designer Extraordinaire, Mai Atafo Speaks On The State Of Nigerian Fashion

Published

3 days ago

October 22, 2024

Reporter

Mai Atafo On The Nigerian Fashion | fab.ng

“I don’t mind introducing myself to people. I don’t assume everyone knows me,” Mai Atafo says to a room of journalists who just watched a documentary about his record-breaking 2023 fashion show at the Eko Hotel.

The fashion show held at the Eko Hotel main hall marked a groundbreaking moment as the first of its kind in Nigeria. Known primarily for hosting concerts and award shows, the expansive venue can accommodate up to 6,000 people, making it a fitting location for such a high-profile event.

Ohimai Atafo, better known as Mai, is the visionary founder of Atafo, one of Nigeria’s leading fashion brands. Through his work, Mai has established himself as a prominent figure in the industry.

Despite this, he actively expresses concern that the Nigerian fashion industry does not receive the respect it deserves, both locally and internationally.

“People still think we’re just tailors; I still meet people who are upset that my shirt costs ₦250,000.”

He adds that imitation frequently fails since making a good outfit requires far more than people realise.

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A post shared by Mai Atafo (@maiatafo)

Mai draws a comparison between this and the widespread acceptance of luxury fashion.

He pointed out that one of the wealthiest individuals in the world, Bernard Arnault, owns a number of premium fashion labels.

“Look at the size of MTN’s office in Marina. A fashion label in Nigeria should be that big too.”

He urges Nigeria and its government to consider the millions of luxury fashion brands around the world that drive economic growth and contribute significantly to their countries’ economies.

“Nigerians may love fashion, but they don’t truly appreciate it.”

Atafo has dressed many of Nigeria’s most stylish men and women, with celebrities like Ebuka Obi-Uchendu showcasing his creativity and craftsmanship. His success comes as no surprise, given that he refined his suit-making skills on Savile Row in England, the birthplace of modern tailoring.

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A post shared by Ebuka Obi-Uchendu (@ebuka)

While many grooms dream of wearing an Atafo suit, his expertise extends far beyond suits. He has successfully ventured into women’s fashion, ready-to-wear collections, and bridal wear, proving his versatility as a designer.

Although Atafo takes pride in running a profitable fashion business, he believes there is still much more to achieve. He sees no reason why Nigerian fashion designers shouldn’t attain the same international success as Afrobeat artists. However, to reach that level, he insists designers must break free from the limitations of the Nigerian economic climate, which can stifle growth.

Atafo also highlights the strained relationship between Nigeria’s media and the fashion industry. Reflecting on his experiences, he expresses disappointment with the Nigerian press for their lack of support. He believes has hindered the industry’s potential for global recognition.

“It was the first of its kind, but they were asking for payment,” he says.

Mai Atafo is a former Business Lead at British American Tobacco and Senior Brand Manager at Guinness Nigeria.

He understands the financial necessity of media companies. However, he believes that Nigerian media often places profit above the importance of honest, investigative journalism.

He seeks the opinion of Cynthia Lawrence, the head of strategy. “The New York Times asked for permission to use our images, right?” he asks. “Yes,” she confirms.

Mai has mixed emotions about his record-breaking fashion show in 2023. He felt obligated to his sponsors to promote their products and set a new industry standard.

He accomplished both goals, but at a significant cost that didn’t result in increased sales. Now, he realizes that his designs appeal to a specific group of customers. Similarly, it is how not everyone can afford a Hermès bag.

He quips, “We focus on our clientele now. After all, they don’t call us (non-billionaires) when private jets are being auctioned.”

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FASHION

Make Your Fashion Style More Eco-friendly With These 5 Tips

Published

6 days ago

October 19, 2024

Adaeze Okechi

Eco-Friendly Fashion Style in 5 Steps | fab.ng

Today, making sustainable choices in every aspect of life, especially fashion, is more crucial than ever. The fashion industry significantly contributes to environmental pollution, using excessive water, and harmful chemicals, and generating large amounts of waste. Embracing an eco-friendly fashion style helps reduce these negative impacts.

By choosing eco-friendly fashion styles, we can minimize waste and promote sustainable materials, helping protect the environment. However, making small changes to your wardrobe and shopping habits can significantly reduce your environmental impact.

Here are five steps to help you make your fashion style more eco-friendly:

1. Invest in High-Quality, Sustainable Pieces

One of the best ways to make your fashion style more eco-friendly is to invest in high-quality, sustainable pieces. These items may cost more upfront, but they will last longer and reduce the need for frequent replacements.

Look for clothing made from sustainable materials like organic cotton, linen, hemp, and recycled fabrics. Brands that prioritize ethical production practices and fair labour standards are also worth considering.

2. Shop Secondhand and Vintage

Shopping secondhand and vintage is a great way to reduce your environmental impact and save money. Thrift stores, consignment shops, and online marketplaces offer a wide variety of clothing options at affordable prices. By choosing secondhand items, you’re giving clothes a second life and reducing the demand for new production.

3. Borrow or Rent Clothing

For special occasions or trendy items, consider borrowing or renting clothing instead of buying something new. This is a sustainable option that allows you to experiment with different styles without adding to your wardrobe. Many rental services offer a variety of options, from formal dresses to casual outfits.

4. Repair and Alter Your Clothes

Instead of discarding damaged or ill-fitting clothes, consider repairing or altering them. Small repairs like mending seams or replacing buttons can extend the life of your garments. Tailoring can also help you customize your clothes to fit you perfectly, making them more comfortable and wearable.

5. Reduce Your Clothing Consumption

One of the most effective ways to make your fashion style more eco-friendly is to reduce your overall clothing consumption. This means being more mindful of what you buy and avoiding impulse purchases. Focus on building a versatile wardrobe that can be mixed and matched to create different outfits.

What are some eco-friendly fashion brands to consider?

There are many eco-friendly fashion brands to choose from, but some of the most popular include Patagonia, Everlane, Reformation, and Eileen Fisher. These brands are known for their commitment to sustainability, ethical production, and high-quality materials.

How can I reduce my fashion waste?

Reducing your fashion waste involves being mindful of your consumption habits and finding creative ways to reuse and repurpose your clothes. Consider donating unwanted items to charity, selling them online, or using them for DIY projects.

What is the difference between fast fashion and slow fashion?

Fast fashion refers to the production of cheap, trendy clothing that is often made from low-quality materials and under poor working conditions.

Slow fashion, on the other hand, emphasizes quality, sustainability, and ethical production. Slow fashion pieces are designed to last longer and have a smaller environmental impact.

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FASHION

SheyeOladejo Wows At Africa Fashion Week London 2024 With Her ‘Èjìré’ Collection

Published

1 week ago

October 18, 2024

Reporter

Sheye Oladejo at AFWL 2024 with her 'Èjìré' Collection | fab.ng

The 2024 edition of Africa Fashion Week London (AFWL) was a resounding celebration of African heritage, creativity, and craftsmanship. One of the highlights was when Sheye Oladejo made her runway debut, showcasing her latest collection, “Èjìré.

From her humble beginnings in Ile-Ife to gracing the pages of Vogue and taking centre stage at AFWL, Oladejo’s journey is a testament to her talent and dedication. Her luxury fashion brand, Scqueeze, presented a stunning collection at the Kensington & Chelsea Conference Centre.

Inspired by the folklore of twins in the ancient Oyo Kingdom, “Èjìré” embodied the mystical and dual nature of the African woman. Each piece resonated with themes of identity, strength, and tradition, blending modern sophistication with rich cultural heritage.

In Yoruba culture, twins are revered as symbols of prosperity and protection. Oladejo skillfully captured this essence in her designs, using Aso-Oke and Adire fabrics to create a distinctive look that was both timeless and contemporary.

Sheye Oladejo shared her inspiration for the Èjìré collection:

“The Èjìré collection is a tribute to the strength and resilience of African women. By fusing Aso-Oke and Adire, I wanted to create pieces that honor our heritage while allowing today’s woman to express herself boldly in a modern world.”

Oladejo demonstrates her unwavering commitment to craftsmanship through her meticulous work. Notably, she partnered with local artisans to create the Èjìré collection. This is where each artisan applied their generations-old expertise and precise attention to detail to craft every piece.

Through this collaboration, Oladejo successfully merged traditional craftsmanship with contemporary design elements.

“Every stitch tells a story,” she remarked after the show. “Working alongside artisans who have mastered their craft is humbling and a reminder of the deep-rooted legacy we continue with each design.”

Fashion influencers, industry insiders, and cultural tastemakers in the audience marveled at how the collection masterfully balanced elegance with power.

Oladejo captivated viewers through her diverse designs, ranging from ethereal flowing gowns to bold structured silhouettes. The striking Èjìré collection has firmly established her as an emerging force in the global fashion scene.

While the AFWL presentation offered an exciting glimpse of Oladejo’s work, fashion enthusiasts must wait until November for the official launch of the complete Èjìré collection. This anticipated release will likely further cement SheyeOladejo’s growing influence in the fashion industry.

Africa Fashion Week London continues its legacy as a crucial platform for showcasing African design talent. This year, Oladejo’s Èjìré collection particularly stood out, brilliantly highlighting African craftsmanship while demonstrating the continent’s dynamic creative energy.

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