Showmax is bringing us a glimpse into the world of the Igbo apprenticeship system with their new documentary series, “Freeman.” This upcoming series will explore the traditions and practices of this unique system through the eyes of successful Igbo businessmen, offering insights into their journeys and how this experience shaped their paths to success.
Get ready to hear from prominent figures like Dr. Anene Okeke, Dr. Cosmas Maduka (Coscharis), Obinna Iyiegbu (Obi Cubana), Ndubuisi Ekekwe, Okey Japan, Bartholomew Duru Nwanguma, alongside his son Peter Nwanguma, and many more. These renowned entrepreneurs will share their personal stories and reflections, revealing how the Igbo apprenticeship system played a crucial role in their careers and propelled them towards thriving businesses.
But “Freeman” isn’t just about sharing past experiences. The series also features the son of one of the featured businessmen, Peter Nwanguma, highlighting the ongoing legacy of this system and its potential for future generations.
Adding another layer of depth to the series is rapper ILLBLISS (King of Boys), who serves as a co-producer and has created the original soundtrack. This combination of personal stories, expert insights, and powerful music promises an enticing exploration of the Igbo apprenticeship system and its impact on Nigerian culture.
Busola Tejumola, MultiChoice’s Executive Head of Content and West Africa Channels stated in a press release that the project aims to highlight Nigeria’s vibrant culture.
In her words,
“Freemen is more than just a documentary on the Igbo Apprenticeship System, it is a spotlight on our rich narrative and culture. We are excited at Showmax to be able to tell the vibrant story of a system that has transcended cultural boundaries into other regions of the country and beyond.”
Get the latest and greatest updates right away! Join our exclusive WhatsApp channel and never miss out on exciting news again.
Daro Umaigba, the director and co-producer of Freemen, also expressed his excitement about the documentary. He said:
“With Freemen, we open a window into the world of the Igbo Apprenticeship System, offering viewers an intimate look at how great business minds are nurtured and developed. This documentary is not just a showcase of the rich Igbo cultural heritage but also a valuable resource for business owners and aspiring entrepreneurs seeking mentorship insights.’’
The documentary is divided into four parts, each going deeply into the Igbo apprenticeship system. These segments cover the Pick-Up and Negotiations Period, Trial Period, Solidification of Agreement and Work Period, and Settlement Period, providing various insights into the apprentice journey.
“Freemen” will premiere exclusively on Showmax starting on February 12, with new episodes released every Wednesday.
