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Nollywood Dominates On TikTok In Africa

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Nollywood Dominates On TikTok In Africa | Fab.ng

Nollywood, the Nigerian film industry, has rapidly evolved, showing the entrepreneurial spirit of Nigerian filmmakers and their willingness to experiment with storytelling. With its unique blend of drama, romance, comedy, and social commentary, Nollywood continues to captivate audiences globally, adding a distinctive voice to the rich tapestry of world cinema.

Recognizing Nollywood’s impact, TikTok dedicated the month of November to celebrating the industry, highlighting its diverse films across varying budgets and genres. The culmination of this month-long celebration was the highly anticipated Nollywood Summit on November 23, where TikTok, a leading entertainment platform, emphasized the power and creativity of Nollywood.

Throughout November, TikTok featured success stories from notable public figures and publishers who have excelled on the platform. As part of the summit, 100 key stakeholders, including publishers, media representatives, studios, and performers, gained insights into utilizing TikTok for global success. They received valuable guidance from leading TikTok publishers and participated in a masterclass led by TikTok’s team, focusing on effective platform utilization throughout the entire production cycle.

A noteworthy achievement is the Nollywood hashtag, which has garnered over 6.9 billion video views, with more than 280,000 published videos. This positions Nollywood as a rising star in the global movie industry. To provide context, Bollywood boasts 133 billion video views, and Hollywood follows with 37.6 billion video views. These figures underscore Nollywood’s rapid ascent, signalling its potential to rival Hollywood and Bollywood in both popularity and success.

Nollywood Dominates On TikTok In Africa | Fab.ng

Eso Dike, a Nigerian actor, credits his global outreach to the vibrant TikTok communities, expressing that,

 “TikTok connects people from various backgrounds worldwide, offering diverse methods to share stories. It’s a fantastic platform to showcase my talents to a broad and varied audience, effectively increasing visibility and engagement.”

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Bianca Sibiya, Head of Content Operations for TikTok Sub-Saharan Africa, emphasizes the vision to unlock the cultural significance of Nollywood on TikTok, surpassing conventional barriers with the potential for high-quality productions. Sibiya said that,

“Nollywood embraces TikTok to share productions with unlimited creative possibilities, from pre-and post-production to promoting films and experimenting with new storytelling techniques.”

In the words of creator and actor, Jim Iyke,

“TikTok is a melting pot that unites individuals through art and craftsmanship, offering a straightforward platform to express thoughts and perspectives on global issues. TikTok has propelled our art forward, taking it to global audiences without intermediaries, cutting through obstacles we faced when disseminating our work, and delivering it directly to consumers.”

Nollywood Dominates On TikTok In Africa | Fab.ng

Microbiologist-turned-Nollywood star, Kate Henshaw shares that the TikTok community has provided her with a platform to showcase her playful and humorous side. She underscores the significance of authenticity for aspiring actors, actresses, and producers saying,

“Each individual’s creative process is unique, and there’s no one-size-fits-all approach to content production. Consistency is key; maintain a steady output of your work and avoid limiting yourself in creativity. In acting, infuse life into your role, regardless of whether it’s a small or substantial part. Your commitment and passion will shine through, no matter the size of the role.”

Nollywood Dominates On TikTok In Africa | Fab.ng

Actor and reality show maestro, Chidi Mokeme commends TikTok’s global reach, highlighting its role in making entertainment accessible and democratizing the creative and knowledge-based industries. He emphasized the unique opportunity TikTok provides for Nollywood stakeholders to engage with a global audience and connect with a younger demographic.

“The platform’s algorithm and user interface align well with the entertainment industry. By leveraging TikTok, Nollywood stakeholders can increase visibility, drive engagement, and attract new opportunities for collaborations and monetisation.”

The Nollywood Summit serves as evidence of TikTok’s dedication to supporting and empowering the Nigerian film industry, amplifying the voices and creations of the talented individuals within Nollywood.

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MOVIES

The Real Housewives Of Lagos Reveals Cast Members Ahead Of Season 3

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The Real Housewives Of Lagos 3 Reveals Cast Members | fab.ng

The Real Housewives of Lagos will launch its season 3 on January 12, 2025. It will feature both returning stars and exciting new additions to its glamorous ensemble.

The show continues to highlight the opulent lifestyle and cultural richness of Lagos through its cast members’ lives.

Three original cast members will return to the series. Laura Ikeji Kanu brings her entrepreneurial spirit and social media influence. Meanwhile, Mariam Timmer contributes her public relations expertise. And Carolyna Hutchings adds her entertainment industry knowledge and business acumen.

These show veterans will continue sharing their intertwined personal and professional journeys with viewers.

The Real Housewives of Lagos 3 introduces three distinguished newcomers to its lineup.

Dabota Lawson, who previously held a beauty queen title, joins the cast with her expertise in the beauty industry and her sophisticated lifestyle.

Adeola “Diiadem” Adeyemi enters the show as an influential figure in the beauty sector, known for her entrepreneurial success.

Sophia Momodu rounds out the new additions, bringing her media expertise and dedication to humanitarian causes.

Season three promises to delve deeply into these six women’s complex lives as they manage their businesses, families, and relationships in Lagos.

Viewers can expect to see lavish social gatherings, meaningful personal moments, and the dramatic interactions that define the series.

Busola Tejumola is the Executive Head of Content & Channels for MultiChoice in West Africa. She has expressed her enthusiasm for the upcoming season’s enhanced production value and compelling storylines.

“For two seasons, The Real Housewives of Lagos has continued to bring us premium entertainment, giving fans a front-row seat to the glitz and glamour that makes Lagos a cultural hub. This new season, we have a few surprises up our sleeves that we’re sure fans of the show would love,” she said.

 

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Africa Magic Showcase (DStv) will broadcast new episodes of The Real Housewives of Lagos Season 3 every Sunday at 8 p.m. beginning January 12, 2025.

Starting Monday, January 13, Showmax will release each new episode the following day. This will allow viewers additional flexibility in watching the show.

Check out more updates here.

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MOVIES

Funke Akindele’s “Everybody Loves Jenifa” Rakes Box Office With ₦511 Million In Just 12 Days

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Everybody Loves Jenifa rakes box office with ₦511 million | fab.ng

Funke Akindele’s comedy film “Everybody Loves Jenifa” has shattered Nigerian box office records by earning ₦511 million within just 12 days of its release.

FilmOne, the film’s distributor, revealed that this remarkable achievement makes it both the highest-grossing Nollywood film of 2024. It is also the fastest Nigerian movie to reach the ₦500 million milestone.

“History Made! Everybody Loves Jenifa smashes records with ₦511M at the box office, becoming 2024’s highest-grossing Nollywood title and the fastest to hit ₦500M in just 12 days! Don’t stop! Let’s smash the record books. Watch Everybody Loves Jenifa in cinemas near you,” the post said.

 

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A post shared by FilmOne Entertainment (@filmoneng)

“Everybody Loves Jenifa” achieved unprecedented success by generating ₦206 million during its opening weekend. It established a new record for the highest-grossing opening weekend in Nollywood history.

The film demonstrated its immediate appeal by earning ₦87.8 million on its first day. This set another record for the highest single-day earnings in Nigerian cinema.

Funke Akindele masterfully reprised her beloved Jenifa character, delivering a performance that perfectly captured the character’s signature humour and charm.

The narrative follows Jenifa through an engaging storyline filled with personal growth, fame-related challenges, and comedic situations that resonated deeply with audiences across Nigerian theatres.

Akindele’s marketing strategy proved exceptionally effective. Moreso, she implemented comprehensive social media campaigns and made strategic appearances at various cinemas to connect with viewers.

Her promotional efforts transformed the film’s release into a cultural phenomenon that extended beyond traditional movie-watching.

The film features an impressive ensemble cast including Falz, Omotunde ‘Lolo’ Adebowale-David, Olayode Juliana, Chimezie Imo, Layi Wasabi, Bisola Aiyeola, Jackie Appiah, and Omowunmi Dada.

These actors collectively bring depth to this comedy-drama that successfully weaves together humorous moments, emotional depth, and surprising plot developments.

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MOVIES

Netflix Struggles In Nigeria With Only About 300k Subscribers – Comedian AY

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AY says Netflix struggles in Nigeria with 300k subscribers | fab.ng

Comedian and filmmaker AY Makun has weighed in on the controversy surrounding the alleged decision by Netflix to pause funding for Nigerian original films.

The debate began when filmmaker Kunle Afolayan revealed that Netflix had stopped commissioning Nigerian content. This sparked concerns about the platform’s commitment to the Nigerian market.

During a recent interview with Nollywood on Radio, Makun addressed the issue. He clarified that Netflix is not pulling out of Nigeria.

Instead, he explained that the platform is likely reassessing its approach due to ongoing financial challenges. He emphasised that this does not signal a loss of interest in Nigerian content.

“I recently had a meeting with Netflix, and at no point did they say they were leaving this region,” Makun explained. “During that meeting, we discussed my next project and how they could be involved. I don’t believe they’re leaving Nigeria.”

Makun highlighted that Netflix’s challenges in Nigeria are mainly rooted in financial constraints.

“If you’re running a business in a region and you’re spending much more than you’re earning, you’d need to reconsider your approach. That’s what they’re doing,” he stated.

The comedian explained that Netflix has invested heavily in Nigeria, far surpassing the revenue it has generated in the region.

He emphasised that the platform’s struggles stem largely from the low number of subscriptions and the widespread habit of account sharing, forcing Netflix to reconsider its business model.

“For instance, despite Nigeria’s population of over 200 million people, Netflix has only around 300,000 subscriptions, which indicates a problem that needs fixing,” Makun observed.

Furthermore, he elaborated that a significant number of Nigerians access Netflix by using shared accounts instead of purchasing individual subscriptions. This contributes to the platform’s revenue challenges.

“People often share one subscription with several others, and that’s part of the issue. It’s not just about the filmmakers,” Makun concluded.

Check out more updates here.

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