Vanity Hub Africa has emerged at London Fashion Week, signalling a significant turning point in the continent’s fashion comeback and a watershed moment for African design. A significant change occurred in 2023 with the establishment of Vanity Hub Africa, which positioned itself as the centre of African high fashion and luxury on the international scene. Its strategic connection with London Fashion Week has allowed it to become the premier event for African fashion, showcasing the best high-end and luxury designers on the continent.

Leading a bold reshaping of African fashion, Vanity Hub Africa is exhibiting with major players in the industry such as Burberry, Valentino, and JW Anderson on the official programme. This extraordinary achievement is fostering a new paradigm and providing a significant platform for African designers to showcase their ingenuity.
Unmistakable flair was brought to London Fashion Week by the African designers on display, including Ifeoma Umenyiora of Piillz n Poizn, Wisdom Franklin of “Weiz Dhurm Franklyn”, Mimi Linda Yina of “Medlin Couture” and others. Industry insiders and fashion fans were captivated by their appearance, which created a lively atmosphere in the esteemed Chelsea Town Hall in London, which is part of the Royal Borough of Kensington and Chelsea.
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Lady Ayobami, also known as Ayobami Animashaun, is a British-Nigerian entrepreneur leading this innovative project. Her diverse responsibilities as Vanity Hub Africa’s founder, CEO, and head curator have revolutionised the continent’s premium fashion industry. Due to this shift in perspectives, even in the most prestigious fashion capitals, Africa’s qualities have been recognised and showcased globally.

Vanity Hub Africa is a shining example, supporting African designers and raising the bar for African fashion. Vanity Hub Africa’s platform enables African designers to showcase their talents and connect with worldwide markets, thereby changing the global perception of African fashion via their unwavering passion.
Lady Ayobami Animashaun fervently stresses that this is a narrative shift and a call for the world to embrace and celebrate the skill and craftsmanship that characterise African fashion, rather than just changing clothes. Not only is the platform changing fashion, but it’s also revolutionising views and bringing Africa’s fashion brilliance to the global fore, something that has long been overdue.
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