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Avoid These 5 Mistakes Before Starting A Fashion Business



Starting your own fashion business can be one of the most exciting, daunting and exhausting, yet rewarding times of your life.

No matter how fantastic your initial idea or how beautiful your designs might be, there are certain pitfalls and mistakes many entrepreneurs make when launching their own brand.

Here, we take a look at our top 5 things to avoid when starting your own fashion business.

Don’t be vague

I understand there’s a massive temptation to just design whatever you fancy,  but the reality is that if you’re to succeed in business, there needs to be plan + structure. The first step to starting your fashion business is to really think about who your customers will be + what you want your brand to be like, this is super important, as this will help you make decisions throughout your business. The products you make, to the quality, where you sell them + how you market them, will all be dependent upon who your target customer is + what your brand image is.

5 mistakes to avoid when starting a fashion label

Rushing Your Branding

Branding is one of the most important aspects of your business as it tells your customers who you are and the story of the company, which in turn engages them and encourages them to become a loyal customer. Rushing through this process is a risk because not only do you gamble with making mistakes but you also chance creating a flaky brand identity, which fails to really connect your customers with your products

Don’t try to do everything yourself

Most people are guilty of this. Of course there’s a cost associated with this. As we know, time is money, so it is worth considering getting help if you can, especially on areas that your not confident in, or things that others can do faster, so you can free up time for other tasks.

Don’t do everything at once

This works across a lot of the business, from product launches, to marketing strategy + general business tasks. For example, if you can’t commit to doing a good job on Instagram, Facebook, Twitter + Pinterest, just focus on one. Build it up + branch out into something else when you’ve built a following there. The same goes for fashion – if you’ve got an active custom made clothing line, give it all of your attention, make it amazing, before you branch out into selling ready to wear pieces.

Mistakes to avoid when starting a fashion label, by 29andSeptember Studio

Don’t underestimate the power of a business plan

Writing a business plan sounds very boring to most people wanting to start a creative business, it  is something that is often skipped. Business plan helps you to focus your ideas and keeps your business on track. If you’re not looking for investment, the business plan will be just for you, so if you’re more comfortable with pictures, you can use these to express your brand aesthetic + target customer.

The other benefit of doing a business plan, is it will make you treat your business like a business.


Suit Up & Stand Out: How To Wear A Head-Turning Suit In 2024



How To Wear A Head-Turning Suit In 2024 |

The classic suit remains a timeless symbol of sophistication and style even in 2024. But in the ever-evolving world of fashion, even the suit needs a refresh to stay on top of its game.

So, how do you wear a suit in 2024 that not only commands respect but also turns heads? Here are some key elements to consider:

1. Fit is King (and Queen)

A well-fitting suit is the cornerstone of any head-turning look. It should flatter your body type without being too baggy or constricting. Here’s a breakdown for a modern fit:

  • Jacket: The shoulders should sit comfortably without bunching or tightness. The sleeves should reach the base of your thumb with your shirt cuff showing slightly. The jacket should hug your torso without feeling restrictive, and the back should have a clean line without pulling or bunching.

  • Trousers: Gone are the days of baggy suit pants. Opt for a slimmer, tapered leg that skims your calves without clinging. The trousers should sit comfortably at your waist, and the break (the fold where the pants meet your shoes) should be minimal or nonexistent.

2. Embrace the Modern Silhouette

The classic suit gets a modern update in 2024 with a focus on clean lines and a slightly slimmer silhouette. Here’s what to keep in mind:

  • Higher armholes: Compared to traditional suits, the armholes on modern jackets sit slightly higher, creating a cleaner and more streamlined appearance.

  • Fitted chest: While still allowing for comfortable movement, the chest area of the jacket should have a more fitted look compared to looser styles of the past.

  • Lower waist: The modern suit jacket tends to have a slightly lower waistline, creating a more elongated and contemporary look.

3. Fabric is Fantastic

The fabric you choose for your suit plays a significant role in both aesthetics and comfort. Here are some popular options for 2024:

  • Lighter fabrics: As comfort takes centre stage, lighter fabrics like linen and cotton blends are gaining popularity. These are perfect for warmer weather and offer a more breathable feel.

  • Textured fabrics: For a touch of visual interest, consider textured fabrics like wool blends with a subtle texture. This adds a bit of personality without going overboard.

  • Bold colours (if you dare): While classic navy, charcoal, and black remain reliable choices, 2024 sees a rise in bolder colour options. Think rich burgundy, olive green, or even a deep teal for those who like to push boundaries.

4. Pattern Play

Patterns can add a touch of personality and visual interest to your suit. However, moderation is key in 2024. Here are some tasteful ways to incorporate patterns:

  • Subtle pinstripes: A classic and timeless choice, pinstripes add a touch of sophistication without being overly flashy.

  • Windowpane checks: For a bolder statement, a windowpane check pattern can be a great option. Choose a check with a subtle colour contrast for a more polished look.

  • Mixing patterns (for the adventurous): For those who like to experiment, mixing patterns can be a daring but stylish choice. However, ensure the patterns complement each other in terms of size, scale, and colour.

5. Shirt Savvy

The shirt you pair with your suit significantly impacts the overall look. Here are some tips for a modern and stylish shirt choice:

  • Solid colours: Solid-colour shirts are a safe and versatile option. Choose colours that complement your suit and skin tone. Light blue and white are classic choices but consider exploring other options like lavender or light pink for a unique touch.

  • Minimal patterns: If you prefer a patterned shirt, keep it subtle. Opt for small geometric patterns or micro-florals for a hint of visual interest without overwhelming the overall look.

  • Collar choice: A spread collar is a versatile choice for most suit styles. For a more formal look, a wing collar might be appropriate.

6. Accessorize with Intention

The right accessories can elevate your suit from ordinary to extraordinary. Here are some key accessories to consider:

  • Ties (optional): The tie is no longer mandatory in 2024. However, a well-chosen tie can add a touch of personality and polish to your look. Choose a tie that complements your shirt and suit colour scheme.

  • Pocket square: A pocket square adds a touch of sophistication and detail. Opt for a pocket square that complements your tie or shirt colour for a cohesive look.

  • Belts: A sleek leather belt in brown or black will complement most suit styles.

For more fashion updates, check here.

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What Qualifies As Distressed Fashion?



Distressed Fashion: See What Clothing Qualifies |

Distressed fashion might seem like throwing on your oldest, most worn-out clothes. But there’s actually more to it than meets the eye! It’s a carefully curated aesthetic that takes inspiration from pre-loved garments and imbues them with a sense of individuality and rebellion.

So, what exactly makes clothing “distressed” and how did this trend come about? Let’s go into rips, tears, and faded fabrics.

Looking “Worn Out”: Techniques of Distressed Fashion

Distressed fashion isn’t just about throwing on a pair of jeans with a hole in the knee. Here are some key techniques used to achieve that desired worn-in look:

  • Fading: This involves lightening specific areas of the fabric to mimic the natural fading that occurs over time with washing and sun exposure. Techniques used for fading include stone washing (washing clothes with pumice stones to create a worn look) and bleaching (applying bleach to targeted areas for a lighter effect).

  • Rips and tears: Distressed fashion strategically incorporates rips and tears in the fabric. These are carefully placed to add an edgy touch and can vary in size and severity, from small frays to dramatic gashes.

  • Fraying: The edges of hems, seams, and pockets are intentionally frayed to create a sense of wear and tear. This adds visual texture and a touch of rawness to the garment.

  • Acid Wash: A more advanced technique, acid washing involves treating the fabric with a diluted acid solution to create a faded and distressed effect with a unique marbled pattern.

Distressed Fashion: See What Clothing Qualifies |

A History of Rebellion

Distressed clothing traces back to the counterculture movements of the late 20th century, particularly punk and grunge. These subcultures embraced a DIY (do-it-yourself) approach to fashion, often taking ordinary clothes and distressing them to express their individuality and rebellion against mainstream trends.

  • Punk fashion (1970s-1980s): Punks challenged societal norms through their clothing, and distressed garments were a key part of their look. Ripped and safety-pinned clothing symbolized a rejection of conformity and a desire to make a bold statement.

  • Grunge fashion (1980s-1990s): Grunge embraced a sense of apathy and rebellion through oversized, ripped clothing. Frayed flannel shirts and ripped jeans became staples of the grunge aesthetic, reflecting a rejection of materialism and a focus on comfort over trends.

Beyond Rebellion

While distressed fashion originated as a symbol of rebellion, it has evolved over time. Today, it’s a mainstream fashion trend that can be incorporated into various styles.

  • High fashion embrace: Distressed clothing has found its way onto high-fashion runways, with designers reinterpreting the look with a touch of luxury. High-end brands might use premium fabrics with subtle distressing or create more dramatic rips and tears for a statement piece.

  • Style versatility: Distressed clothing can be dressed up or down depending on your personal style. Ripped jeans can be paired with a blazer for a casual-chic look, while a distressed leather jacket adds an edge to a feminine dress.

  • Gender fluidity: Distressed fashion transcends traditional gender norms. Ripped jeans, once seen as a more masculine style, are now a staple in both men’s and women’s wardrobes.

Kanye West in Distressed Fashion |

How to Rock Distressed Fashion with Confidence

Ready to incorporate distressed fashion into your wardrobe? Here are some tips:

  • Start subtle: If you’re new to distressed fashion, begin with pieces that have subtle distressing, like lightly faded jeans or a shirt with small frays.

  • Balance is key: Distressed clothing should be a statement piece, not the entire outfit. Pair ripped jeans with a more polished top, or balance a distressed jacket with a more tailored bottom.

  • Consider your body type: Distressed clothing can be flattering on all body types, but choosing pieces that complement your figure is important. For example, high-waisted ripped jeans can elongate your legs, while a distressed sweater can add volume to a slimmer frame.

  • Quality matters: While distressed clothing has a worn-in look, it shouldn’t look sloppy. Choose well-made garments with intentional distressing, not just clothes that are genuinely falling apart.

  • Confidence is key: The most important element of rocking distressed fashion is confidence. Own your look and wear it with pride!

Distressed fashion is more than just ripped jeans and faded t-shirts. It’s a creative process.

Check here for more fashion tips.

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10 Lace Gown Styles To Steal The Show At A Wedding



Lace Gown Styles To Steal The Show At A Wedding |

Lace is a timeless fabric that adds a touch of elegance and sophistication to any gown worn to a wedding. From classic silhouettes to modern twists, there are perfect lace gown styles to rock at a wedding.

Here’s a look at 10 of the hottest lace gown styles for the modern lady:

1. The simple corset

Lace Gown Styles To Steal The Show At A Wedding |

This style features a fitted bodice with a structured corset that defines the waist and creates a flattering silhouette. The lace can be delicate and floral or bolder with geometric patterns. This is a great choice for brides who want a timeless and elegant look.

2. The hidden corset

This gown offers the same figure-flattering benefits of a corset but with a more relaxed look. The corset structure is hidden beneath layers of beautiful lace, creating a smooth and seamless look. This style is perfect for ladies who want a touch of structure without feeling too constrained.

3. The draped bodice

This romantic style features a soft and flowing lace bodice that drapes beautifully over the curves. The lace can be cascading or gathered, adding a touch of whimsy and movement to the gown. This is a perfect choice for ladies who want a soft and ethereal look.

4. The constructive sleeve

Lace Gown Styles To Steal The Show At A Wedding |

Lace sleeves are a stunning way to add a touch of detail and drama to your wedding gown. Look for gowns with statement sleeves, like puffed sleeves, bell sleeves, or off-the-shoulder designs, all crafted from beautiful lace.

5. The corsetless dress with simple sleeves

This relaxed and comfortable style features a flowing silhouette without a corset. The lace adds a touch of texture and interest, while the simple sleeves keep the look clean and modern. This is perfect if you want a comfortable and effortless look at a wedding.

6. The beaded lace dress

Shimmer and shine on your wedding day with a stunning lace gown embellished with beads. The beads can be subtle and delicate or bold and dramatic, adding a touch of glamour to your look. Ladies who want a dress that truly sparkles should go for this style.

7. The high slit

Add a touch of modern sex appeal to your wedding gown with a high slit. This daring detail is perfectly balanced by the elegance of the lace fabric. If you want a show-stopping look that’s still sophisticated, go for this style.

8. The sleeveless corset

This glamorous style features a fitted bodice with a structured corset and no sleeves. The lace adds a touch of texture and interest, while the sleeveless design creates a sleek and sophisticated look. This is perfect for ladies who want a classic and timeless silhouette with a touch of modern edge.

9. The cut-out

Show a touch of skin with a strategically placed cut-out on your wedding gown. This daring detail adds a touch of modern flair to your look, while the lace keeps the overall feel elegant and sophisticated. Go for this style if you want a unique and unforgettable dress.

10. The jumpsuit

For the fashion-forward ladies, a lace jumpsuit is a bold and unconventional choice. This unique silhouette is both stylish and comfortable, perfect if you want to break away from tradition.

Remember, this is just a starting point! With so many amazing lace gowns available, the most important thing is to find a style that reflects your personal taste and makes you feel confident and beautiful. Don’t be afraid to try on different styles and silhouettes to find the perfect one for you.

For more fashion updates, check here.

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