Fireboy DML released his fourth album, ‘Adedamola’, on August 29, 2024. He named the album after his first name, and ‘Hell and Back’ emerged as the album’s breakout track. The new album showcases a more introspective approach to his music.
Two lead singles, ‘Yawa’ and ‘Obaa Sima’, preceded the album’s release. Both singles achieved significant commercial success. The album features collaborations with Nigerian legends Lagbaja and Seun Kuti. Afrobeats stars Lojay and Spinall join the lineup. Grammy winner Jon Batiste adds his American flair to the project.
The 28-year-old artist uses this self-titled album to explore his personal journey. He creates music that captures his emotions while maintaining the familiar sound his fans love.
The album spans 14 tracks. Fireboy explores themes of romantic pursuit and its challenges throughout the collection. He addresses his experiences with fame. The artist balances these deeper themes with upbeat party songs to maintain commercial appeal.
‘Hell and Back’ emerges as the album’s breakout track, and has sparked ‘The Mercedes Challenge’ across social media platforms. Fans film themselves singing along to the track inside Mercedes-Benz vehicles.
@fireboydml #hellandback #adedamola ♬ original sound – Fireboymedia
Mercedes owners enthusiastically participate in this viral trend. They record themselves vibing to the song’s heartfelt lyrics. These videos flood social media platforms, adding a fun dimension to the Afrobeats hit.
The challenge has generated thousands of social media posts. Some participants have adopted the trend, using their own vehicles instead of Mercedes-Benz cars. This flexibility has helped the challenge reach even more participants.
The viral moment continues to boost the song’s popularity, contributing to the album’s success.
