LIFESTYLE

Venus Williams to launch active wear brand in Nigeria

Published

7 years ago

August 16, 2017

Tennis champion Venus Williams will be launching her active wear brand, EleVen, in Nigeria.

Founded in 2007 by the global tennis icon, EleVen has grown to become one of the most widely accepted among female active wear fashion brands around the world. Now, the label looks to break new boundaries in its latest international brand expansion.

Speaking about the brand, Venus says, “The name EleVen represents how I strive to live every day – that is, without limits. In our world, ‘10’ is just another number, but EleVen is a lifestyle – it’s about challenging your status quo, embracing positive change, and going beyond.”

The deal was negotiated by John Gado Marcellin, EVP, business development for Legion of Creatives and Briant Biggs, president of Rocnation Africa.

Marcellin said of the decision to expand: “We’re excited to parlay her status as an international sports icon to turn EleVen into a globally recognized apparel brand. This innovative expansion for the company will position Venus as one of the leading female CEOs of colour in the marketplace today.”

Williams will be doing this in collaboration with the Temple Management Company.

Koye Sowemimo, head of sports for the company, said the partnership was a natural fit.

“We are delighted to bring a global quality brand such as Eleven By Venus Williams to Nigeria,” he says. “Venus needs very little introduction to the Nigerian market not only as a global icon in the sport of tennis, but from her last visit in 2012. We look forward to growing the brand in Nigeria and across Africa,” Sowemimo said.

Details of the distribution, as well as an official roll out date, are yet to be announced.

ENTERTAINMENT

Rihanna Describes Her Experience Raising Two Boys With ASAP Rocky

Published

9 hours ago

October 25, 2024

Reporter

Rihanna describes her experience raising two boys | fab.ng

Award-winning singer Rihanna recently opened up about her journey raising her two sons, Riot and RZA, alongside her partner ASAP Rocky. She shared both her excitement and the unique challenges of motherhood.

In an interview with Entertainment Weekly, she expressed that life with her boys is anything but dull. Further, she highlighted the constant energy and joy they bring to her days.

“I want to have a girl, but I won’t know what to do because I only know about boys so far, but it’d be an adventure,” she admitted.

Rihanna described the exciting and sometimes chaotic experience of raising young boys, saying,

“The boy energy in my house is the best. It’s never a dull moment, and I love when they climb onto chandeliers, and I love it when they are literally so scary that I’m forced to have fun. Them running around and me lifting them up is all fun and exercise. It works out for ASAP, me and our kids.”

@entertainmenttonight Will Rihanna be the Only Girl in her household? 😳 We caught up with RiRi at the Fenty x Puma Avanti launch, where she admits to loving boy mom life… but would like a daughter in the future! #rihanna ♬ original sound – Entertainment Tonight

The couple welcomed their first son, RZA Athelson, on Friday, May 13, 2022. Then, in February 2023, Rihanna made an unforgettable announcement about her second pregnancy during her electrifying Super Bowl halftime performance. Wearing a bold, form-fitting red jumpsuit, she unzipped her outfit and gently rubbed her stomach, proudly revealing her growing belly.

The surprise announcement took the world by storm, sending fans and social media into a happy frenzy. By August 2023, Rihanna and ASAP Rocky welcomed their “Super Bowl baby,” born at 7:41 am at Cedar Sinai Hospital in Los Angeles. In keeping with their tradition of “R” names, they named their second son Riot Rose.

Check out more updates here.

FASHION

Davido Debuts On Lagos Fashion Week Runway For Ugo Monye

Published

13 hours ago

October 25, 2024

Reporter

Lagos Fashion Week: Davido Debuts For Ugo Monye | fab.ng

Excitement surged through social media as fans of Davido watched viral videos of the Nigerian singer strutting down the runway at Lagos Fashion Week.

The viral footage captured Davido wearing an exquisite ensemble from his friend Ugo Monye’s latest collection, which commanded attention at the prestigious fashion show. Ugo Monye, the same designer who created Davido’s traditional wedding attire in June 2024, joined him on the catwalk during the exhibition.

Davido commanded attention in a head-to-toe brown traditional outfit, elegantly complemented by a striking walking stick.

Davido rocks the runway at Lagos Fashion Week for Ugo Monye | fab.ng

The Lagos Fashion Week marks Davido’s second runway appearance, following his runway debut for Puma at New York Fashion Week in 2022, where he modelled a custom tracksuit.

Nigerians flooded social media platforms with enthusiastic messages, showing overwhelming support for Davido’s Fashion Week appearance.

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A post shared by BellaNaija Style (@bellanaijastyle)

A person wrote, “One thing about Davido, he takes his job very seriously, and he understands visibility in Showbiz. He’s the GOAT, no doubt!!!”

“Davido is the kind of friend everyone wishes for in his circle, always coming through for his homies😍😍” said another.

“Them even put him music for background 😂😂😂, na fashion week Abi na film premier una gather Dey do there 😂😂😂😂, said one Instagram user and another wrote, “Man like OBO. A very supportive friend and boss, always carrying everyone along. God keep blessing David Adekeke”

“When I tell you obo is a big deal Una go the cap 🧢…….very humble very demure ❤️❤️❤️❤️money na water”

Get more updates here.

ENTERTAINMENT

Veekee James Claps Back At Troll Who Insulted Her Looks

Published

14 hours ago

October 25, 2024

Reporter

Veekee James claps back at troll who insulted her looks | fab.ng

Nigerian fashion designer Veekee James has clapped back at a troll criticising her appearance. The troll, commenting on James’ Instagram post, claimed that her beauty was solely due to filters and wigs.

In response, James posted a video directly addressing the hater on October 25, 2024. Without makeup or a wig, she emphasized the importance of positive online behaviour and its impact on others. James’ message was clear: she is beautiful in her natural state and will not tolerate negativity.

“The problem with many of you is that you are not very smart,” she started.

She continued, “Many of you aren’t very smart because you should be very intentional about the kind of energy you give off and where you give off that energy because, whether it be negative energy or positive energy, you should be concerned about the result of the energy you give off.”

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A post shared by Pulse Nigeria (@pulsenigeria247)

Veekee James advised the troll to focus their energy on something more productive.

She emphasized that negative comments would not affect her self-esteem. She said,

“If you come on my page and drop something that is supposed to make me feel ashamed of something that is supposed to make me feel bad, you should be ready to see that it yields results, right? Based on the fact that you know what I’m someone who feels ashamed when people say stuff about me, when people say negative things about me, then you should know that this energy your bringing is going to hit.”

“But if you know that when you keep giving some of energy and it’s not giving results, my brother, my sister, why are you wasting your time? Why waste your time where you won’t get results?” the designer added.

Veekee stated that negative comments do not bother her as much as the troll might think.

“It’s clear you’re not purpose or self-driven, who would be ashamed to come on social media with my natural face?”

She embraced her natural beauty, saying, “This is the face of someone who hasn’t slept in days and has been under the sun. This is a perfect face and a face designer by God, and skin created by the almighty. He made me in his own image I’m 100 percent. If you want to talk rubbish, go to the place where it might be appreciated… You can’t shame the shameless; I am unapologetically me.”