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Whatsapp Is Becoming the Preferred Medium People Discover And Discuss News – Study

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Whatsapp Is Becoming a Major Medium People Discover And Discuss News - Study

WhatsApp is becoming one of the prevailing ways people discover and discuss news, according to a study.

But use of the messaging app appears to vary widely between countries.

In Malaysia, more than 50% of those surveyed said they used WhatsApp for news at least once a week. But in the US, the figure was only 3%, and in the UK it was 5%.

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The Digital News Report also indicates the Brexit debate has led to growing mistrust of the UK’s media.
It said only 43% of respondents declared that the news could be trusted – down from 50% last year – with the BBC in particular criticised for having both a pro-EU bias and failing to expose the “distortions” of the leave campaign.
Private is popular
The research was carried out by the Reuters Institute For The Study of Journalism and covered 34 countries in Europe, the Americas and Asia, in addition to Taiwan and Hong Kong. It was sponsored by the BBC and Google among others.
A total of 71,805 people were questioned by YouGov in January and February to generate its data.
The results indicate that Facebook remains the most popular social media and messaging service for news engagement in all but two countries – Japan and South Korea – where, respectively, YouTube and Kakao Talk dominate.
But it adds that use of Facebook for news had dipped in more than half of all the territories where a year-on-year comparison was possible.
By contrast, sharing news stories and chatting about them appears to be on the rise within private instant messaging apps, and WhatsApp in particular.
According to the report, WhatsApp is now the second most popular social service for news in nine of the 36 locations, and the third most popular platform in a further five countries.
The authors provide several potential explanations for WhatsApp’s rise.
Its use of end-to-end encryption means messages can only be seen by their senders and recipients, offering users protection against being monitored by the authorities.
“Some of the biggest growth we’ve seen is in places like Turkey, where it’s positively dangerous for people to express anti-government preferences on open networks like Facebook,” explained one of the study’s authors, Nic Newman.
“As a result people are using closed groups where they are more confident of expressing their views.”
WhatsApp has also benefited from the fact that in much of Latin America and elsewhere mobile networks are offering unlimited data use within the program, so encouraging its use.
Furthermore, several Spanish and Chilean media outlets have embraced the app. Radio stations commonly ask listeners to send in short voice recordings via the service, and local news sites have added share-to-WhatsApp buttons to their pages.
However, Mr Newman said beyond that, it was difficult for the media to take advantage of the app’s popularity beyond publishing stories that people want to share.
“You can set up branded areas or groups of people on your own, but it’s incredibly clunky and time consuming, and there are few tools to help,” he explained.
“And part of WhatsApp’s appeal is that users don’t get interrupted by brands, making it a very pure form of messaging. That’s something [its developers] will really try to hold to.”
Too close to power
The report also highlights widespread concerns about so-called “fake news”.
It highlights users’ suspicions that social media’s lack of rules and use of viral algorithms have helped low-quality false stories spread quickly.
But it says there is also strong distrust of the mainstream media, in particular in Asian and central, southern and eastern European countries, where the industry is perceived as being too close to government.
Analysis: Amol Rajan, Media EditorThis year’s Digital News Report is even more sobering than usual.
Many of the institutions that contribute to democracy in the West are undergoing a crisis of trust. News providers are no exception. UK citizens’ trust in news “in general” has fallen by 7% since the Brexit referendum, the report suggests.
That is a worrying drop. Combine it with Reuters’ revelation that the proportion of people paying for online news in the UK remains “among the lowest of all countries” surveyed, and alarm bells should ring.
One reason for this could be the BBC, whose dominance in our news ecosystem might mean fewer people feel the need to pay for good information.
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For a new generation, the link between high-quality general news and payment for that news might be breaking.
The internet has made general, daily news a very common commodity. With tech giants like Facebook and Google eating ever more of the advertising pie, news providers may find they have to specialise if they are to get audiences to part with cash. And those audiences won’t pay for content they don’t trust.
Rebuilding that trust, in an era of digital echo chambers and fake news, is going to be tough. But it must be done.Yahoo News remains the most popular online news brand, in terms of the numbers of people using it at least once a week, across the 36 markets as a whole.
It also ranked as the top online source of online news in the US, Japan and Taiwan.
Its success may have been driven in part by the fact many users said it was better at delivering “amusing and entertaining” content than the competition.
Other findings reported include:
dedicated news apps appear to be making a “comeback”, but this is thought to be because existing users are making more regular use of the programs rather than there being a surge in the number of new installs
Apple News is one of the fastest growing news aggregator services, with some publishers reporting that up to a third of their mobile traffic now comes from the app and its related widget, which flags stories on iOS devices’ search screens
online video remains a tough sell, with nearly half of respondents saying they had not consumed a clip on a news site or via social media in the past weekBlocking ad blockers
Making money from online news remains problematic.
The study said 84% of respondents had not paid for content in the past year.
However, it highlighted that there had been a “Trump bump” in the US, where several newspapers had attracted hundreds of thousands of new digital subscribers, many of whom have left-wing views and are under 35.

Whatsapp Is Becoming a Major Medium People Discover And Discuss News - Study

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Enioluwa Replies X User Questioning The Use Of Same Actors In Nollywood

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Enioluwa on why Nollywood uses the same actors | fab.ng

Nollywood actor and social media personality Enioluwa explained why the Nigerian film industry uses the ‘same faces’ in movies.

It all began on November 11, 2024, when an X user reacted to actress Jemima Osunde‘s post on X regarding the new YouTube film Fame and Fury.

The user said, “I’m sincerely tired of seeing the same faces in this damn industry.”

Osunde did not take her comment lightly. She retorted, saying, “We’re tired of seeing your face too in your office. Damn! I hope they sack you.”

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John Njamah Says Actors Should Be Cast Based On Talent Not Instagram Followers

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John Njamah Says Actors Should Be Cast Based On Talent | fab.ng

Nollywood filmmaker John Njamah recently voiced his concern about the prevailing casting practices in the industry. He argued that casting decisions should prioritize an actor’s talent over their physical appearance or social media popularity.

In an exclusive interview, Njamah, a Nollywood veteran, gave insightful commentary on the current state and future trajectory of Nigerian cinema.

Known for his role as Rabiu in the popular TV soap opera “Fuji House of Commotion,” Njamah has also graced the screens of numerous television shows.

Interestingly, the shows he has featured in include “Tinsel,” “Living In Lagos,” “Solitaire,” “Casino,” “Emerald,” “Tide,” and “My Flatmates.”

During the interview, Njamah talked about his filmmaking journey. He emphasized his unwavering passion for the industry and his aspirations for its continued development.

“What is fuelling me is beyond passion. There’s that knack and need to grow with every month, whatever year. There’s that need to.do something different. This industry of ours is for you to do whatever you want to do and not join the bandwagon. So for me, it’s the originality in me and the need to do something right that is fuelling me Basically, it’s the ever-creative venture in me,” he said.

Njamah discussed how African stories are evolving. Furthermore, he emphasized that positive and negative changes have happened over the years.

“There’s a positive aspect and there’s a negative aspect. There’s a technical input. We’re telling our stories better technically. We’re telling better and bigger stories. The negative is that we are beginning to lose our originality. We are beginning to join the bandwagon to tell what is peculiar to other people and not to us. We are beginning to lose a bit of our identity cos there’s no longer us,” he said.

What’s more, Njamah spoke about casting in the industry. He pointed out differences between the industry during his time and the current climate, especially with casting.

“Fuji House was a one-camera shoot with hungry and passionate people. Now we have people who cast people who are beautiful and with Barbie bodies and followership and not necessarily for your talents. Some of us try to be that original because that’s where better stories are told. You want to tell stories with passionate people. Whether you like it or not, it’s a long shot but it’s possible. You want to give the actors that are worthy of the job and not the ones that are based on Instagram followers. We borrow from society and give back to society by way of entertainment and pedagogical values.”

Further, he criticized the lack of professional work ethic among filmmakers in Nollywood. He highlighted the absence of a robust system to evaluate the performance and accountability of producers within the industry.

“Professionalism is lacking. Respect for those in charge, humility and the like is lacking today. The industry lacks checks and balances. Every Tom, Dck and Harry can wake up and call themselves a producer and just get on board and be doing stuff without being checked and of course, the guild system is not working so they can’t check. There are no criteria for who should become a producer. The system is also not working. Let’s just be mindful as producers, directors and actors,” he added.

In conclusion, John Njamah acknowledged the unique character of Nollywood. Meanwhile, he proposed the creation of a domestic platform to market and distribute Nigerian films. Consequently, this would reduce reliance on foreign streaming services.

“That thing that they don’t like about us is what makes us, us. I am tired of people saying they don’t want to come into the country for coproduction cos we’re that and that and why are we relying on the likes of the streamers? Why can’t we do something that is for us by us so that they will come to us and ask for these things? We are solely depending on them to licence our movies, for survival. Speaking of coproduction, if you tell me you don’t want to come into the country for any reason, I’ll tell you you’re wrong, cos there are amazing producers here that you’ve seen their work. All you need to do is come to them and agree on modalities.”

Watch the interview with John Njamah below.

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Mercy Aigbe Reveals Why She Married Kazim Adeoti As A Second Wife

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Mercy Aigbe on why she married Kazim Adeoti as 2nd wife | fab.ng

Nollywood actress Mercy Aigbe-Adeoti revealed one of the reasons she chose to marry Kazim Adeoti as his second wife.

During her appearance on “Nollywood on Radio”, Mercy Aigbe explained that her husband’s deep experience and dedication to Nollywood significantly influenced her decision.

Emphasizing that their marriage goes beyond a personal connection, she mentioned it also aligns with their shared professional ambitions.

She said of their shared ambitions, “That’s one of the reasons why I married him.”

She added, “Together we’re building an empire; we’re building a production empire and I felt like I needed someone like that. It’s a good thing that he’s in the industry so with his strength and my strength combined, the future of the empire is looking good already.”

Social media users slammed the actress after her revelation. Many criticized her decision. They pointedly reminded her about Kazim Adeoti’s first wife, who, according to reports, did not give her consent to their marriage.

A comment read, “Elesin! Empire wey he don already build with his first wife.”

“Mercy, you know that you betrayed this woman. If you and the first wife didn’t know each other, it is a different thing since she is a Muslim, but you are someone who can not be trusted,” another person said.

Mercy’s marriage to Kazim Adeoti sparked controversy from the very beginning. Reports claimed that she allegedly came between the filmmaker and his first wife, Funso.

However, Kazim clarified that he and Mercy had been friends and business partners for over ten years. This was before they began dating.

On the other hand, Mercy’s ex-husband, Lanre Gentry, accused her of being friends with Funso throughout that period. Eventually, she married Adeoti in 2022.

In April 2023, the actress surprised her fans on social media. She announced her conversion to Islam just before the start of Ramadan, introducing herself as Hajia Meenah Mercy Adeoti.

Get more updates here.

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