Nigerian premium beer brand “33” Export Lager Beer on Tuesday unveiled ‘City of Friends’ at the Sheraton Hotel, Ikeja, Lagos. The City of Friends is a platform to encourage friends to celebrate one another, and highlight the time-tested values of friendship. The three-day event will bring together friends from across the country to celebrate the values of friendship in an atmosphere of music, dance and fun.
L-R: Mfon Bassey, Brand Manager “33” Export Larger Beer, Nigerian Breweries Plc.; Franco Maria Maggi, Marketing Director Nigerian Breweries Plc.; Emmanuel Agwu, Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc.; Patrick Olowokere, Corporate Communications Manager, Nigerian Breweries Plc at the unveiling ceremony of the ‘City of Friends’ in Lagos on Tuesday June 20, 2017.
The celebration which is scheduled to open on July 28, will culminate with the grand finale on July 30 – a day set aside by the United Nations to promote the role that friendship plays in promoting peace in many cultures across the world.
“We are taking advantage of this globally recognized day of friendship to deepen the brand’s core proposition to its consumers by unveiling the City of Friends,” said Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc., while speaking at the launch. “For three days, consumers and friends of “33” Export will come together to celebrate the values of friendship – loyalty, fun, companionship, and goodwill – in a festive atmosphere courtesy of the number one friendship beer.”
L-R: Emmanuel Agu, Portfolio Manager, Mainstream Lager & Stout Brands Nigerian Breweries Plc.; Mfon Bassey, Brand Manager, “33” Export Lager Beer; Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc.; Onyebuchi Nwangwu, Assistant Brand Manager, “33” Export Lager Beer; Uzoma Okoye, Managing Creative Director, Etu Odi; Patrick Olowokere, Corporate Communications/Brand PR Manager, Nigerian Breweries Plc.; Mark Slade, Managing Director, RDM Africa. At the unveiling ceremony of the ‘City of Friends’ in Lagos on Tuesday June 20, 2017.
Artistes billed to perform at the City of Friends include Femi Kuti, 2face Idibia, Orezi, 9ice, MI Abaga, Wande Coal, Cynthia Morgan, Seyi Shay, YCee, Phyno, Flavour, Small Doctor, and many others.