ENTERTAINMENT

Pepsi Removes Controversial Kendall Jenner Ad After Social Media Backlash

Published

8 years ago

April 6, 2017

PepsiCo pulled a commercial featuring model Kendall Jenner on Wednesday after the ad prompted outrage and ridicule from those who said it trivialized rights protests and public unrest in the United States.

The ad, released late on Tuesday, shows the fashion celebrity and reality TV star in a photo shoot when she sees protesters marching. Removing her wig and makeup, Jenner joins the crowd and hands a baseball cap-wearing police officer a can of Pepsi, prompting him to smile while marchers cheer and hug.

Image result for Pepsi Removes Kendall Jenner Ad After Social Media Backlash

Kendall Jenner hands a baseball cap-wearing police officer a can of Pepsi

“Pepsi was trying to project a global message of unity, peace and understanding,” the company said in a statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout.”

Pepsi also apologized to Jenner. A representative for Jenner did not return a call for comment.

The spot drew criticism on Twitter, with users saying it belittled the anti-police violence protests over recent years in cities including Ferguson, Missouri, and Baltimore following police killings of unarmed black men and women.

Pepsi said the ad was created by its in-house shop, Creators League Studio. Charlie Hopper, principal and writer at advertising agency Young & Laramore said such backlash is a risk brands take when they lack outside perspective.

“This is a good example of what happens when you don’t get the objective input of a classic agency relationship that can say, ‘We need to save you from your worst impulses,’” he said.

‘THIS AD IS TRASH’

Observers quickly condemned the ad, which did not make clear what the marchers were protesting.

“If I had carried Pepsi, I guess I never would have gotten arrested. Who knew?” activist DeRay McKesson, one of the best-known voices of the Black Lives Matter movement, tweeted. “Pepsi, this ad is trash.”

Bernice King, daughter of civil rights leader Martin Luther King Jr., whose assassination occurred 49 years ago on the day Pepsi’s ad debuted, tweeted a picture of her father protesting as an officer’s hand grips his chest, with the caption: “If only Daddy would have known about the power of #Pepsi.”

Many on Twitter criticized the advertisement as a play on today’s Black Lives Matter movement, and circulated a 2016 image of Leshia Evans as a point of comparison. Evans, standing passively and wearing a dress, was detained by police in riot gear during a protest in Baton Rouge, Louisiana, not long after the fatal shooting of Alton Sterling by police.

It was not the first time Pepsi has touched a nerve. In 2013, it pulled an online ad for its Mountain Dew beverage amid complaints the spot embraced racial stereotypes and made light of violence toward women. The ad featured a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.

Dr. Boyce Watkins, a social commentator and author, had called that ad “arguably the most racist commercial in history.”

Wall Street appeared unfazed by the flap, with PepsiCo trading marginally higher at $112.17.

ENTERTAINMENT

AFRIFF 2024: Check Out The Complete List Of Winners

Published

2 days ago

November 15, 2024

Reporter

2024 AFRIFF: The Complete List Of Winners | fab.ng

The 2024 AFRIFF celebrated exceptional African cinema through a vibrant week-long showcase of talent, creativity, and storytelling excellence.

Filmmakers, actors, and cinema enthusiasts gathered from across the continent to participate in screenings, masterclasses, and engaging panel discussions at the 2024 AFRIFF.

This 13th edition of AFRIFF demonstrated unprecedented diversity in African storytelling, featuring compelling narratives that captivated audiences through multiple genres and languages.

In the 2024 AFRIFF, carefully curated selections sparked meaningful conversations about contemporary African experiences while highlighting the continent’s rich cultural heritage.

Also, at the 2024 AFRIFF Globe Awards ceremony, outstanding films earned recognition for their artistic merit, technical excellence, and powerful storytelling.

These winning productions represented various African perspectives, from intimate personal narratives to broader social commentaries.

Let’s explore the complete list of winners who made their mark at this prestigious celebration of African cinema.

Jury Awards

Jury Prize: Freedom Way | Directed by Afolabi Olalekan | Nigeria
Jury Special Mention: Memories of Love Returned | Directed by Ntare Guma Mbaho Mwine | Uganda

Feature Prizes

Best Feature Film: Phoenix Fury | Directed by Ifeoma N. Chukwuogo | Ghana, Nigeria
Best International Film: Calladita (The Quiet Maid) | Directed by Miguel Faus | Spain
Best Director: Ifeoma N. Chukwuogo for Phoenix Fury
Special Mention: A Ghetto Love Story | Directed by Daniel Oriahi | Nigeria
Best Male Performance: Alexander Hakim in The Dog
Best Female Performance: Uzoamaka Onuoha in Agemo
Best Screenplay: Bode Asiyanbi for The Man Died

Documentary Prizes

Best Documentary: Mother City | Directed by Miki Redelinghuys | Brazil, South Africa
Best International Documentary: Memories of Love Returned | Directed by Ntare Guma Mbaho Mwine
Special Mention: Dan Bature Kudawa | Directed by Charles Solomon | Nigeria
Best Documentary Short: From God to Man | Directed by Lansana Mansaray | Sierra Leone

Short Film Prizes

Best Animation: Hadu | Directed by Damilola Solesi | Nigeria
Special Mention: Leon and the Professor | Directed by Chekwube Okonkwo | Nigeria
Best Short: Adunni | Directed by Tola Falonipe | Nigeria
Best International Short: Cookie Box | Directed by Adam Żurawiecki | Ghana, Malta
Best Student Short: Last Minute | Directed by Nicole E. Emechebe | Nigeria
Special Mention: Flawed Cupid | Directed by Emerald Obahiagbon, Feyisayo Rotimi | Nigeria

Check out more updates here.

ENTERTAINMENT

Enioluwa Replies X User Questioning The Use Of Same Actors In Nollywood

Published

5 days ago

November 12, 2024

Reporter

Enioluwa on why Nollywood uses the same actors | fab.ng

Nollywood actor and social media personality Enioluwa explained why the Nigerian film industry uses the ‘same faces’ in movies.

It all began on November 11, 2024, when an X user reacted to actress Jemima Osunde‘s post on X regarding the new YouTube film Fame and Fury.

The user said, “I’m sincerely tired of seeing the same faces in this damn industry.”

I’m sincerely tired of seeing the same faces in this damn industry https://t.co/L2rKSIGIz6

— salamalekun bitches (@95andbeyond) November 11, 2024

Osunde did not take her comment lightly. She retorted, saying, “We’re tired of seeing your face too in your office. Damn! I hope they sack you.”

Enioluwa then took to X to address the notion of Nollywood using familiar faces in films. He stressed that it happens because of finances.

He wrote,

“People often say they’re tired of seeing the same faces in Nigerian films. However, unlike in Hollywood, actors in Nigeria can’t afford to do just one film a year—how much are they paying? The industry currently can’t support as many newcomers as people might expect because, realistically, many of them wouldn’t be able to meet even their basic needs. No one wants to be famous and financially unstable.”

In response, another X user asked him for practical solutions, urging him to suggest actionable steps rather than just highlighting the problems. “You made a crucial point there but you didn’t suggest any solution,” he commented.

Enioluwa then explained,

We don’t have the buying power yet; it’s growing because streaming platforms have come in and people have made more records in the box office. Nevertheless, you can’t equate it to Hollywood, an Avengers that made over $2 billion that can pay its actors millions of dollars and still have enough profit.

People often say they’re tired of seeing the same faces in Nigerian films.

However, unlike in Hollywood, actors in Nigeria can’t afford to do just one film a year— how much are they paying.

The industry currently can’t support as many newcomers as people might expect because,…

— Eni Adeoluwa (@Enioluwa_) November 11, 2024

Check out more updates here.

ENTERTAINMENT

John Njamah Says Actors Should Be Cast Based On Talent Not Instagram Followers

Published

5 days ago

November 12, 2024

Reporter

John Njamah Says Actors Should Be Cast Based On Talent | fab.ng

Nollywood filmmaker John Njamah recently voiced his concern about the prevailing casting practices in the industry. He argued that casting decisions should prioritize an actor’s talent over their physical appearance or social media popularity.

In an exclusive interview, Njamah, a Nollywood veteran, gave insightful commentary on the current state and future trajectory of Nigerian cinema.

Known for his role as Rabiu in the popular TV soap opera “Fuji House of Commotion,” Njamah has also graced the screens of numerous television shows.

Interestingly, the shows he has featured in include “Tinsel,” “Living In Lagos,” “Solitaire,” “Casino,” “Emerald,” “Tide,” and “My Flatmates.”

During the interview, Njamah talked about his filmmaking journey. He emphasized his unwavering passion for the industry and his aspirations for its continued development.

“What is fuelling me is beyond passion. There’s that knack and need to grow with every month, whatever year. There’s that need to.do something different. This industry of ours is for you to do whatever you want to do and not join the bandwagon. So for me, it’s the originality in me and the need to do something right that is fuelling me Basically, it’s the ever-creative venture in me,” he said.

Njamah discussed how African stories are evolving. Furthermore, he emphasized that positive and negative changes have happened over the years.

“There’s a positive aspect and there’s a negative aspect. There’s a technical input. We’re telling our stories better technically. We’re telling better and bigger stories. The negative is that we are beginning to lose our originality. We are beginning to join the bandwagon to tell what is peculiar to other people and not to us. We are beginning to lose a bit of our identity cos there’s no longer us,” he said.

What’s more, Njamah spoke about casting in the industry. He pointed out differences between the industry during his time and the current climate, especially with casting.

“Fuji House was a one-camera shoot with hungry and passionate people. Now we have people who cast people who are beautiful and with Barbie bodies and followership and not necessarily for your talents. Some of us try to be that original because that’s where better stories are told. You want to tell stories with passionate people. Whether you like it or not, it’s a long shot but it’s possible. You want to give the actors that are worthy of the job and not the ones that are based on Instagram followers. We borrow from society and give back to society by way of entertainment and pedagogical values.”

Further, he criticized the lack of professional work ethic among filmmakers in Nollywood. He highlighted the absence of a robust system to evaluate the performance and accountability of producers within the industry.

“Professionalism is lacking. Respect for those in charge, humility and the like is lacking today. The industry lacks checks and balances. Every Tom, Dck and Harry can wake up and call themselves a producer and just get on board and be doing stuff without being checked and of course, the guild system is not working so they can’t check. There are no criteria for who should become a producer. The system is also not working. Let’s just be mindful as producers, directors and actors,” he added.

In conclusion, John Njamah acknowledged the unique character of Nollywood. Meanwhile, he proposed the creation of a domestic platform to market and distribute Nigerian films. Consequently, this would reduce reliance on foreign streaming services.

“That thing that they don’t like about us is what makes us, us. I am tired of people saying they don’t want to come into the country for coproduction cos we’re that and that and why are we relying on the likes of the streamers? Why can’t we do something that is for us by us so that they will come to us and ask for these things? We are solely depending on them to licence our movies, for survival. Speaking of coproduction, if you tell me you don’t want to come into the country for any reason, I’ll tell you you’re wrong, cos there are amazing producers here that you’ve seen their work. All you need to do is come to them and agree on modalities.”

Watch the interview with John Njamah below.